{"id":882981,"url":"https://alion.io/job/spidersilk-technical-product-marketing-manager","title":"Technical Product Marketing Manager","company":{"id":694348,"name":"spiderSilk","domain":"spidersilk.com","url":"https://alion.io/company/spidersilk","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"A","score":95,"open_postings":12,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":174,"computed_at":"2026-11-03T05:54:40Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"SIEM","optional":true}],"status":"live","first_seen_at":"2025-12-19T09:17:45Z","employer_posted_date":"2025-12-19","last_verified_at":"2026-11-03T20:52:49Z","board_verified":true,"closed_at":null,"days_open":319,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":318},"description":"Location: USA or UAE\nReports to: VP of Sales\nEmployment Type: Full-time\nAbout SpiderSilk\nSpiderSilk is a cybersecurity company specialising inexposure management and agentic SOC. Our platforms help organisations understand real-world threats, reduce exposures, and stay ahead of adversaries. \nRole Overview\nWe are looking for a Technical Product Marketing Manager to own SpiderSilk’s platform positioning, brand presence, campaigns, and lead generation across key markets including the UAE, KSA, and USA.\nThis role sits at the intersection of technical cybersecurity knowledge and commercial marketing execution. You will be responsible for translating SpiderSilk’s deep research, exposure management and agentic SOC capabilities into clear, compelling narratives that drive awareness, engagement, and pipeline growth.\nKey Responsibilities\nPositioning, Messaging & Narrative\nOwn SpiderSilk’s platform positioning and messaging across Exposure Management and Agentic SOC.\n\nDevelop differentiated narratives by persona (CISO, SOC leadership, security engineering, risk/compliance).\n\nTranslate technical capabilities into outcome-driven value propositions, proof points, and customer-ready language.\n\nICP, Personas & Use-Case Definition\nDefine and maintain ICP, personas, priority use cases, and buyer journey in partnership with Sales and Product.\n\nCreate messaging frameworks aligned to how security teams evaluate solutions (discovery → technical validation → POC → procurement).\n\nCompetitive Intelligence & Win Themes\nOwn competitive intelligence: landscape tracking, differentiation, and “why we win” narratives.\n\nBuild and maintain competitive assets: battlecards, objection handling, feature comparisons, and talk tracks.\n\nEstablish structured feedback loops with Sales via win/loss insights and field learnings.\n\nProduct Launches & Release GTM\nLead GTM readiness for launches and major releases: messaging, narratives, core assets, internal enablement, and external-facing materials.\n\nEnsure Sales and Solutions teams have updated talk tracks, FAQs, and evaluation guidance tied to each release.\n\nTechnical Content & Thought Leadership\nOwn the creation of technically credible assets: solution briefs, product one-pagers, technical blogs, case studies, whitepapers, and research-driven reports.\n\nConvert internal research and platform insights into market-facing content that builds trust with security buyers.\n\nSales Enablement & Field Activation\nBuild enablement that supports enterprise cycles: pitch decks, discovery guides, POC narratives, security FAQs, and executive value framing.\n\nSupport field engagements when needed (e.g., key calls, workshops/webinars, executive briefings) to reinforce the narrative and handle technical/competitive objections.\n\nTailor messaging and sales plays for UAE, KSA, and USA while maintaining a consistent global story.\n\nCross-Functional Collaboration\nPartner closely with Product/Technology to stay current on roadmap themes and technical differentiation.\n\nAlign with Sales leadership on target segments, objections, and deal-stage needs.\n\nCollaborate with marketing teams on distribution/activation of messaging (without owning paid channels or demand-gen operations).\n\nMeasurement & Continuous Improvement\nMeasure effectiveness through asset adoption, sales feedback, win/loss insights, evaluation/POC progression, and deal-stage conversion improvements.\n\nReport insights and recommendations to Sales leadership and iterate messaging/enablement based on what the field is seeing.\n\nWhat You Will Deliver\nClear, differentiated messaging and positioning for SpiderSilk’s platform portfolio.\n\nCompetitive narratives and sales plays that improve conversion in enterprise cycles.\n\nLaunch-ready GTM packages for releases (messaging + assets + enablement).\n\nHigh-quality technical content that establishes SpiderSilk as a trusted authority.\n\nStrong alignment between Sales, Product, and Technology on a consistent buyer-relevant story.\n\nRequirements\n5+ years in product marketing / technical product marketing in cybersecurity (B2B).\n\nStrong understanding of cybersecurity concepts and security buyer workflows.\n\nProven ability to translate technical capabilities into clear narratives and sales-ready assets.\n\nExperience supporting GTM across multiple geographies (UAE, KSA, USA preferred).\n\nStrong writing, communication, and project management skills.\n\nComfortable working cross-functionally with technical and commercial teams.\n\nNice to Have\nBackground in Exposure Management / ASM / CTEM, SOC tooling, threat intelligence, XDR/SIEM, or adjacent categories.\n\nExperience building competitive programs (battlecards, win themes, structured win/loss).\n\nExperience supporting technical workshops/webinars and shaping demo narratives with Solutions/Sales Engineering.\n\nWhat Success Looks Like\nSpiderSilk has a consistent, differentiated story that resonates with security buyers.\n\nImproved deal execution: better discovery, stronger technical validation, and higher POC confidence.\n\nStronger competitive performance and clearer win themes reflected in sales cycles.\n\nSales and Solutions teams actively use enablement because it’s relevant, current, and effective.\n\nGrowing recognition of SpiderSilk as a thought leader in Exposure Management and modern SOC 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