{"id":2720041,"url":"https://alion.io/job/spiko-crm-lifecycle-marketing","title":"CRM & Lifecycle Marketing","company":{"id":175858,"name":"Spiko","domain":"spiko.io","url":"https://alion.io/company/spiko","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"B","score":75,"open_postings":18,"ghost_share":0.333,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":63,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_city","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["Paris, France","London, United Kingdom"],"countries":["FR","GB"],"hiring_countries":["FR"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":45000,"max_usd":89000,"period":"year","method":"role_country_seniority_unknown","sample_n":234},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"n8n","optional":true}],"status":"live","first_seen_at":"2026-10-14T11:36:07Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-23T18:38:42Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":8},"description":"Our Mission\nMoney sitting idle is money lost. We're fixing that.\nFounded in 2023 by Antoine and Paul-Adrien, Spiko gives businesses, non-profits, financial advisers, and fintechs access to institutional-grade cash management, via app or API. We are building the full infrastructure: issuing, operating, and distributing the products ourselves.\nTwo years after launch, we serve thousands of organizations across Europe and process hundreds of millions of euros in flows every month.\nOur ambition: become the world's leading treasury management infrastructure in a market worth trillions.\nWe are backed by Index Ventures, the CEO of Revolut, the founder of Kyriba, and the CTO of Wise.\nOur culture is built on excellence, transparency, open feedback, and humility, and we're just getting started. We operate across two hubs - London and Paris - with local offices in our key markets.\nThe role: CRM Lifecycle Marketing Specialist\nAs our first CRM Lifecycle Marketing Specialist, you will own the relationship with every company that signs up to Spiko, from the moment they create an account to the day they refer a peer. Thousands of businesses onboard on their own each month. Your job is to turn those sign-ups into active, growing, loyal clients, at scale, through email, in-app and push.\nYou will own Customer.io end to end and build the programs that get self-onboarded prospects to their first deposit, get existing clients to deposit more, keep them from leaving, and turn the happiest ones into referrers and reviewers.\nKey Responsibilities\nOwnCustomer.io : Be the owner of our lifecycle marketing platform. Refine the data model (events, attributes, segments) with the data and product teams, build and maintain campaigns and journeys, manage templates and deliverability, and keep the tool clean and well-documented as we scale.\n\nActivate self-onboarded prospects at scale: Design and run the onboarding journeys that take a company from account creation through KYC to first deposit. Identify where prospects drop, and build the sequences, nudges and content that get them across the line.\n\nGrow deposits from existing clients: Build campaigns that increase the share of cash our clients put to work with Spiko: milestone nudges, product and feature adoption, cross-currency and multi-product campaigns, reactivation of dormant accounts.\n\nDrive referrals and reviews: Own the promotion of our referral program and the mechanics that get satisfied clients to leave reviews. Find the right moments, the right incentives and the right message to make advocacy a habit.\n\nRetain and win back: Define at-risk signals with the data team, build churn-prevention and win-back flows, and measure their impact on retained AuM.\n\nSegment smartly: Own the segmentation strategy. Work with the data team to define audiences by company profile, cash position, behavior and lifecycle stage, so every message reaches the right client at the right time.\n\nA/B test everything: Run a structured experimentation roadmap: test copy, timing, channel, offers and incentives. Document learnings and ship the winners.\n\nReport on impact: Own the lifecycle dashboard: activation rate, time to first deposit, deposit conversion, referral rate, review volume, unsubscribe and deliverability metrics. Share results and next steps with the growth, sales and product teams.\n\nWho we’re looking for\nRequirements (must-haves):\nLifecycle / CRM marketing experience: You have at least 3 years running lifecycle, CRM or retention marketing in a B2B SaaS or fintech company, with a track record of measurably improving activation, expansion or retention.\n\nHands-on with a lifecycle platform: You have built and run campaigns yourself in Customer.io, Braze, Klaviyo or a similar tool: segments, event-triggered journeys, Liquid or equivalent templating, deliverability.\n\nData fluency: You are comfortable defining events and attributes with a data team and reading a dashboard. You make decisions from numbers, not hunches.\n\nSharp copywriting: You can write the kind of email a busy CFO or founder will actually open, read and act on. English fluency is mandatory.\n\nRigor and structure: You handle many campaigns, segments and tests in parallel without losing track, and you document what you build.\n\nEntrepreneurial mindset: You are creative, proactive, and highly ambitious, driven to play a key role in building a global leader in financial services, fully embracing the dedication and challenges this entails.\n\nAutonomy: You are highly autonomous in managing the responsibilities of this role, reporting to the Head of Growth.\n\nA real interest in finance: You care about financial services and you're excited about what Spiko is building.\n\nNice to have\nExperience in a regulated environment (fintech, banking, asset management) and comfort working with compliance on customer communications.\n\nExperience launching or scaling a referral program or a review-generation program.\n\nExperience with in-app messaging and push, or with tools like Make / n8n to automate lifecycle workflows.\n\nProficiency in one or more European languages beyond English (e.g., French, Italian, Spanish, German, or Dutch).\n\nWhat we offer\nCompensation: Competitive package depending on experience + Stock Options\n\nOffices: in central Paris & London\n\nRemote work: up to 2 days per week and one full remote week per month\n\nThe best tech for your job: latest-generation laptops and industry-leading software\n\nHealth insurance: 100% covered by Spiko\n\nMonthly Budget to cover different perks of choice\n\nTransport: 50% of public transport pass covered or the Forfait Mobilités Durables (FMD)\n\nReferral Bonus\n\nSocial life: regular afterworks and biannual offsites\n\nOur hiring process\nScreening Interview - 30 mins with Recruiter\n\nHiring Manager interview - 30 mins with Mathieu, Head of Growth\n\nBusiness Case: To work on at home and present online or in person\n\nFinal in-person Interviews with the Founders\n\nReference Check: we'll reach out to your references to gather further insights\n\nOffer\n\nIf something here doesn't match your résumé perfectly but you believe you'd thrive in this role, apply anyway. 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