{"id":3696661,"url":"https://alion.io/job/spotlight-sports-group-conversion-optimisation-lead","title":"Conversion Optimisation Lead","company":{"id":687092,"name":"Spotlight Sports Group","domain":"spotlightsportsgroup.com","url":"https://alion.io/company/spotlightsportsgroup","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Deep Linking","optional":false}],"status":"live","first_seen_at":"2026-11-03T18:15:39Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-04T13:41:40Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer-driven experiences across global racing and sports betting. Guided by our mission to create experiences that fans love, we combine more than 40 years of heritage with bold innovation to deliver award-winning content, data and digital products. With over 400 employees worldwide, our portfolio includes Racing Post, myracing and Free Super Tips, as well as the international marketing agency ICS-digital and ICS-translate. Together, we partner with leading operators, affiliates and media groups to power growth and engagement across the industry.\nThis role owns converting our audience into first-time depositors across Sports Betting and Gaming. It is accountable for the full click-to-FTD funnel: intent development, offer presentation, landing pages, operator journeys, registration, and always-on conversion rate optimisation (CRO).\nKey accountabilities/responsibilities:\nOwn click-to-FTD performance across racing, sport and casino, acting as a core member of the Affiliate Growth Team to drive weekly decision-making through clear performance insight, actions and recommendations against agreed FTD, EPC and conversion targets.\nSet and lead the conversion strategy from the activation handoff to first deposit, covering our key products, landing pages, offer placements, registration/deposit pathways, app and web journeys.\nLead the test-and-learn programme with Product, prioritising tests by expected impact, incremental uplift and scale-up of successful changes.\nOwn conversion performance for key monetisation positions across the offers hub and our other sports, racing and casino products.\nOptimise betting journeys end-to-end, including deep links, integrated journeys, betslip links and other mechanics that reduce friction between intent and first deposit.\nBuild intent-led journeys using persona, behavioural, and propensity signals from Data Intelligence to route users to the right proposition.\nOwn offer presentation and decisioning in partnership with the Head of Commercial Optimisation and Partnerships.\nWork with CRM on registered-no-deposit and other pre-FTD journeys, ensuring messaging, segmentation, and landing pages remain aligned to the conversion strategy.\nWork with Data Intelligence to ensure click IDs, source tracking, attribution and test measurement are in place before journeys go live.\nDrive the daily uplift using boosts, bet builders and other promotions into converting placements with robust deep-linking and clear measurement, working with Partnerships, Content, Product and Affiliate Operations to maximise their results.\nDefine and prioritise conversion requirements for central teams, and work with the Project Manager to secure delivery, manage dependencies, and coordinate external capabilities with our external partners.\nLead and develop the conversion team, set priorities, manage capacity, and escalate issues at the Affiliate Growth Team.\nChampion compliance and safer gambling standards across all conversion activity, ensuring experimentation and optimisation operate within regulatory and responsible marketing requirements.\nRequirements\nProven leadership in conversion, CRO, growth or performance roles within betting, casino, or affiliate businesses.\nA strong track record of running structured experimentation programmes at scale, including research, prioritisation, A/B testing, measurement and rollout of successful variants.\nStrong grasp of affiliate economics including CPA, revenue share, EPC, NGR and cohort LTV, and the ability to balance conversion volume with downstream customer value.\nStrong understanding of digital funnels, landing page optimisation, behavioural analytics, tracking and attribution.\nData-literate and comfortable working with propensity scores, cohort analysis and incremental measurement, turning analysis into clear commercial decisions.\nExperience leading small teams and influencing senior stakeholders across Product, Data, Marketing, and Partnerships.\nBenefits\nWe offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year.\nWe’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.\nYou can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner.","description_format":"text","description_chars":5028,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Health insurance","Parental leave"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Sports Betting","Sports Media","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-11-03T18:15:39Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-11-04T06:27:35+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":41,"reasons":["conf:1","win:early"],"computed_at":"2026-11-04T06:34:25Z"},"pay":null,"html_url":"https://alion.io/job/spotlight-sports-group-conversion-optimisation-lead","json_url":"https://alion.io/job/spotlight-sports-group-conversion-optimisation-lead.json","meta":{"generated_at":"2026-11-04T15:02:03Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22803,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":687092},"rest":"https://alion.io/mcp/rest/get_company?id=687092"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fspotlight-sports-group-conversion-optimisation-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fspotlight-sports-group-conversion-optimisation-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fspotlight-sports-group-conversion-optimisation-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/spotlight-sports-group-conversion-optimisation-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fspotlight-sports-group-conversion-optimisation-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3696661}},{"tool":"search_jobs","arguments":{"company":"spotlightsportsgroup.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3696661},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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