{"id":3215656,"url":"https://alion.io/job/spotware-b2b-marketing-lead-spotware-systems","title":"B2B Marketing Lead - Spotware Systems","company":{"id":56894,"name":"Spotware","domain":"spotware.com","url":"https://alion.io/company/spotware","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"JazzHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Limassol, Cyprus"],"countries":["CY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":44000,"max_usd":119000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1214},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"AI Agents","optional":true},{"name":"HubSpot","optional":true},{"name":"LinkedIn Ads","optional":true}],"status":"live","first_seen_at":"2026-10-24T22:14:01Z","employer_posted_date":"2026-10-24","last_verified_at":"2026-10-27T14:56:41Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Spotware is looking for a Senior B2B Marketing Lead to own the marketing strategy and go-to-market execution for the cTrader business direction.\nThis is a senior, hands-on role at the intersection of product marketing, demand generation and brand building. You will turn market insight and commercial priorities into clear positioning, integrated campaigns and measurable pipeline contribution.\nWe are looking for a marketer who can own a business direction end to end: identify opportunities, shape the plan, align stakeholders and make it happen.\nSpotware is an AI-first company with an established ecosystem of AI tools, agents, automations and connected workflows. You will use this environment to move faster and work smarter - not to start from zero, but to turn these capabilities into stronger B2B marketing outcomes.\n What You Will Own\nB2B marketing strategy and go-to-market roadmap for cTrader across brokers, prop firms, fintech companies and relevant partners.\nMarket understanding: ICP definition, segmentation, buyer journeys, competitive context and prioritisation of markets and audiences.\nPositioning, messaging architecture and proof points that make cTrader clear, relevant and differentiated for each key audience.\nIntegrated marketing plans spanning product launches, demand generation, content, partner activity, events, webinars, paid media and lifecycle communications.\nMarketing contribution to qualified demand and pipeline, in close partnership with Sales and the wider Marketing team.\nCross-functional alignment across Product, Sales, Partnerships, Customer Success and Support around shared priorities, campaigns and feedback loops.\nOwnership of the cTrader marketing budget: planning, allocation, spend control and performance tracking across priorities and channels.\nAn AI-first marketing operating model for the direction: applying and continuously improving the company’s connected AI workflows across research, planning, production, personalisation and measurement.\nKey Responsibilities\nDevelop and maintain the B2B marketing plan for the cTrader business direction, translating commercial priorities into focused quarterly initiatives.\nWork with Product, Sales, Partnerships, Customer Success and Support to understand market needs, customer objections, product priorities and growth opportunities.\nDefine and evolve positioning, audience-specific messaging, campaign angles, offers and calls to action.\nLead go-to-market plans for product launches, key features, new segments and strategic market initiatives.\nPlan and orchestrate integrated campaigns across the right mix of channels, including content, email, paid media, webinars, partner campaigns, events, landing pages and nurture.\nBrief and coordinate internal specialists and external partners across content, design, performance, CRM and campaign operations; ensure work is focused, timely and commercially relevant.\nCreate or oversee B2B content and sales enablement assets such as product narratives, case studies, presentations, landing pages, campaign materials and customer proof points.\nBuild and optimise marketing funnels for key audiences and accounts, spanning awareness, education, consideration, conversion and reactivation.\nPartner with Sales to improve lead quality, campaign follow-up, feedback loops and the connection between marketing activity and deal progression.\nUse customer, market and campaign data to assess performance, identify bottlenecks and recommend clear next actions.\nOwn the cTrader marketing budget: plan, allocate and control spend, and track performance against strategic and commercial priorities.\nTurn successful initiatives into repeatable playbooks and scalable processes.\nUse Spotware’s existing AI-first capabilities to accelerate market research, segmentation, content production, campaign personalisation, reporting and operational execution - and identify new workflows worth scaling.\nRequirements\n5+ years of experience in B2B marketing, product marketing, integrated marketing, growth marketing or revenue marketing.\nProven experience owning marketing strategy and go-to-market execution for a B2B product, business unit or product line.\nStrong understanding of B2B positioning, ICPs, segmentation, buyer journeys, messaging and commercial storytelling.\nExperience planning and running multi-channel campaigns, while knowing how to choose the right channels rather than applying a fixed playbook.\nAbility to combine strategic thinking with hands-on execution and strong ownership.\nExperience working cross-functionally with Product, Sales, Partnerships, Customer Success, Support, content, design and performance teams.\nStrong written and verbal communication skills, with the ability to turn complex products into clear, persuasive narratives.\nCommercial and analytical mindset: able to connect marketing activity with demand quality, pipeline and business outcomes.\nConfidence working with CRM, marketing automation and campaign reporting; deep technical administration is not required.\nFluent English and the ability to work independently in a fast-moving environment.\nAn AI-native mindset and genuine enthusiasm for Claude or ChatGPT. You are a true power user who uses at least one of them daily as a thinking and execution partner - to research, plan, write, analyse and improve marketing workflows, not as an occasional productivity tool.\nNice to Have\nExperience in fintech, B2B SaaS, trading platforms, brokerage technology, prop trading or financial markets.\nExperience with account-based marketing, partner marketing, lifecycle marketing, webinars or industry events.\nHubSpot certification and hands-on experience with HubSpot or a similar CRM and marketing automation platform.\nLinkedIn Ads certification and practical experience running B2B paid acquisition campaigns.\nExperience improving complex marketing workflows with AI agents, automation, data enrichment or connected tools.\nConditions\nPrivate medical insurance.\nRelocation support (if applicable), including an entry permit, relocation bonus, flight tickets, and airport pickup.\nSupport with settling into life in Cyprus, including basic guidance on everyday matters, accommodation, banking, and healthcare.\nA comfortable office environment with fresh fruits every day, treats or pizza on Wednesdays, and snack day on Fridays.\nFair remuneration based on your experience, skills, and level of responsibility.\nWelcome Baby Bonus and Baby Box to celebrate the arrival of a child.\nBirthday voucher.\nPartial compensation for sports activities and wellness initiatives.\nGreek language classes.","description_format":"text","description_chars":6601,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Greek","level":"All levels","optional":true},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Growth opportunities","Health insurance","Sports activities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":true,"industries":["Developer Tools","Online Brokerage & Trading Platforms"],"lifecycle":[{"event":"open","at":"2026-10-24T22:14:01Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":30,"reasons":["conf:1","velocity","win:early"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/spotware-b2b-marketing-lead-spotware-systems","json_url":"https://alion.io/job/spotware-b2b-marketing-lead-spotware-systems.json","meta":{"generated_at":"2026-10-27T17:10:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6711,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":56894},"rest":"https://alion.io/mcp/rest/get_company?id=56894"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fspotware-b2b-marketing-lead-spotware-systems"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fspotware-b2b-marketing-lead-spotware-systems"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fspotware-b2b-marketing-lead-spotware-systems"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/spotware-b2b-marketing-lead-spotware-systems\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fspotware-b2b-marketing-lead-spotware-systems"}]}