Senior Product Marketing Manager (f/m/d)

Short Description

In this role, you own how SPREAD is positioned, messaged, and understood by engineering leaders at enterprise accounts. You translate a deeply technical product into narratives that win deals, arm Sales with competitive intelligence and enablement assets, and partner with Product and Engineering on go-to-market. This is a hands-on role in a small, senior marketing team alongside Growth, GTM Ops, and Design.

Your Mission

• Own positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions that land with top engineering leaders.
• Build and maintain competitive intelligence across the PLM and engineering data landscape and turn it into battle cards and objection-handling guides that Sales uses daily.
• Create sales enablement assets that shorten enterprise sales cycles and improve win rates.
• Partner with Product and Engineering on go-to-market for product releases, connecting every launch to a measurable customer outcome.
• Develop thought leadership content that builds credibility with deeply technical audiences.
• Partner with Growth and GTM Ops on campaign messaging and account targeting so demand gen speaks the right language to the right pain points.
• Represent SPREAD at industry events and customer conversations where engineering leaders expect a peer-level discussion about their domain.

Your Experience

• 5+ years in B2B product marketing or technical product management for enterprise software or complex technical products, with hands-on ownership of positioning, messaging, and go-to-market.
• Technical fluency through an engineering or technical degree, or through deep experience managing or marketing highly technical products. You can hold a credible conversation about data architectures, PLM tool landscapes, or software-defined product development.
• Experience building sales enablement for complex enterprise deals (€100K+ ACV, 6-12-month cycles, multi-stakeholder buying committees).
• Strong competitive intelligence instinct. You track competitors, articulate differentiation in the buyer's language, and prepare sales teams for live objection handling.
• AI-native working style. You use AI tools daily to scale your output, from content creation to research to workflow automation. SPREAD is an AI-first company, and every team member operates accordingly.
• Identity as a product marketer. You partner with Product and Engineering, you speak their language, but your craft is marketing, not roadmaps or feature specs.
• Native or near-native English. Working-level German minimum. If German is your native language, strong English is sufficient.
• Based in Berlin or close enough for regular in-office collaboration, especially during the first months.

Why SPREAD?

• Work on Agentic Engineering Intelligence that helps leading manufacturers master software-defined complexity. You market technology that engineering leaders genuinely care about.
• High ownership and measurable impact. You connect your positioning directly to deal outcomes and pipeline.
• A senior team that values craft, speed, and accountability over process and hierarchy.
• Strong overall package including attractive compensation and an annual learning budget.
• Mobility and wellbeing support through a Deutschlandticket mobility budget, bike-leasing and an Urban Sports partnership.
• Time off and flexibility with 30 vacation days, workation options, and one paid volunteering day per year.

Contact

[email protected]

SPREAD AI

Köpenicker Str. 40c | 10179 Berlin

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