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Мы поставляем товар по всей территории России.\n Мы ищем сильного специалиста, который возьмет на себя полный цикл управления маркетингом продукта: от анализа рынка до масштабирования продаж.\n Основные задачи:\n Исследование и стратегия: Глубокое изучение рынка, конкурентного окружения и трендов. Сегментация аудитории, составление портретов ЦА и поиск новых точек роста.\nПозиционирование: Разработка и внедрение стратегии позиционирования бренда и отдельных продуктовых линеек.\nРабота с продуктом: Формирование и развитие продуктовой матрицы. Участие в ценообразовании, исходя из маржинальности и конкурентной среды.\nПродвижение: Разработка и реализация стратегии продвижения товаров. Развитие бренда и эффективное управление каналами коммуникации (Digital, PR, контент и др.).\nРазвитие продаж: Поиск и развитие новых каналов продаж. 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Docs: https://alion.io/developers"}}