{"id":3220386,"url":"https://alion.io/job/stage-entertainment-geoseo-lead","title":"GEO/SEO Lead","company":{"id":1992348,"name":"Stage Entertainment","domain":"stage-entertainment.nl","url":"https://alion.io/company/stage-entertainment-nl","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Amsterdam, Netherlands"],"countries":["NL"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":67000,"max_usd":140000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":12},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-23T00:00:00Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-29T07:43:02Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"TOUCHING HEARTS CREATING MEMORIES\nWe are a leading global theater production company producing musicals across Europe, with 16 theaters in the Netherlands, Germany, Spain, France, and Italy, plus offices in the UK. We bring some of the world’s best-known musicals to the stage, developed by international partners and their creative teams, including Disney's The Lion King, MJ the Musical, and Moulin Rouge! The Musical.\nWe also create our own original productions, such as Anastasia and TINA - The Tina Turner Musical, sharing them worldwide through tours and licensing. We also have our own in-house ticketing system, ensuring a seamless customer experience.\nWith around 2,000 employees, we are committed to exceptional shows and a welcoming experience for all. If you want to be part of a creative, dynamic team that brings the magic of theater to life worldwide, we’d love to hear from you!\nHere is where your challenge starts:\nThe GEO/SEO Lead will play a pivotal role in shaping how millions of potential visitors discover Stage Entertainment and our productions across Europe. As search evolves from traditional search engines to AI-driven answer engines, this role sits at the forefront of digital innovation, ensuring our productions remain visible, relevant, and discoverable across every stage of the customer journey.\nYou will define and execute the search visibility strategy across multiple European markets, combining deep expertise in Search Engine Optimization (SEO) with emerging Generative Engine Optimization (GEO) practices. Working closely with Product, E- Commerce, Commercial, Marketing and Content teams, you will translate search opportunities into measurable business impact, supporting ticket sales, customer acquisition and long-term brand growth.\nThis is a unique opportunity to help build the future of search within one of Europe's leading entertainment companies while working in international environment.\nSpecific responsibilities\nStrategy & Leadership\nDefine and own the SEO and GEO roadmap across the Netherlands, Germany, France and Spain.\nEstablish search visibility as a key commercial growth driver, aligned with broader E-Commerce and business objectives\nMonitor developments in AI-powered search and translate emerging opportunities into actionable business strategies\nPrioritize initiatives based on business impact, customer value and technical feasibility.\nGenerative Engine Optimization (GEO)\nDevelop Stage Entertainment's approach to AI search and answer engines.\nOptimize content structures, metadata and technical implementations to improve visibility and representation in generative search results.\nEstablish best practices for AI-readable content and structured information architecture.\nContinuously monitor AI search developments and identify opportunities to strengthen visibility across new platforms and experiences.\nSEO Excellence\nDrive technical, on-page and content SEO improvements across Stage Entertainment's digital ecosystem.\nImprove crawlability, indexation, page performance, site architecture and structured data implementation.\nCollaborate with Product and Engineering teams to ensure SEO best practices are embedded into platform development.\nLead keyword and search intent strategies tailored to individual markets and customer journeys.\nCross-Market Collaboration\nPartner with local Commercial, Marketing and E-Commerce teams to align execution with market-specific needs.\nEnsure consistency in approach while adapting strategies to different languages, cultures and audience behaviors.\nShare best practices and drive knowledge exchange across markets.\nPerformance & Optimization\nDefine success metrics and performance frameworks for both SEO and GEO initiatives.\nMonitor rankings, visibility, traffic, engagement and conversion performance.\nProvide actionable insights and recommendations to senior stakeholders.\nTranslate complex search data into clear business outcomes and strategic recommendations.\nTeam & Vendor Management\nManage and develop specialist resources and external SEO/GEO partners where required.\nEnsure agencies and external vendors deliver measurable value and align with Stage Entertainment's objectives.\nBuild internal capabilities and foster search expertise across the wider organization.\nQualifications and experience\nWe're looking for a forward-thinking digital leader who combines strategic vision with hands-on expertise and a passion for innovation.\nYou bring:\n5+ years of relevant professional experience in SEO, GEO/AI search, digital marketing, or a related field, preferably within a creative marketing environment.\nBachelor’s or Master’s degree in Marketing, Communications, Digital Media, Business, or a related field.\nProven experience leading SEO strategy at a senior or lead level, ideally within an international and multi-market environment.\nStrong expertise in both traditional SEO and Generative Engine Optimization (GEO), with a clear understanding of how AI-powered search is transforming customer discovery.\nSolid technical SEO knowledge, including site architecture, structured data, crawl and index management, page performance and Core Web Vitals.\nExperience working closely with Product, Engineering, Content and Commercial teams to translate search strategies into measurable business results.\nAbility to operate strategically and hands-on, balancing roadmap development, stakeholder management and execution.\nStrong analytical skills, with the ability to turn data and insights into actionable recommendations and commercial growth opportunities.\nExcellent communication and stakeholder management skills, with the confidence to influence senior decision-makers across multiple markets.\nFluency in English is required, fluency in Dutch, German, French and/or Spanish is a nice to have.\nExperience within E-Commerce, ticketing, travel, entertainment or another high-intent consumer-facing industry is a plus\nExperience managing external agencies or specialist SEO/GEO partners is a plus.\nWhat does Stage Entertainment offer?\nA dynamic, creative and international working environment.\n25 days of annual leave, one D&I day and 2 designated Stage Entertainment days off.\nA good pension scheme and travel allowance.\nHybrid working, with an absolute minimum of 3 days per week in the office.\nThe opportunity to work remotely from a destination of your choice for 2 weeks.\nTraining and development opportunities to support your growth.\nA competitive, market-aligned salary.\nPassion connects us: Step into the next STAGE of your career.\nTake the stage and let's arrange a meeting to discuss the exciting opportunities that await you here!\nLocation: De Boelelaan 30 - Amsterdam\nApplication End date: November 2,2026\nStage Entertainment encourages candidates to apply for this vacancy, even though they don’t fit all qualifications. However, candidates must demonstrate a history of innate curiosity and rapid learning and articulate how skills and experiences are transferable to our company.\nStage Entertainment ensures we are always recruiting a diverse mix of colleagues who are representative of the diverse audiences we attract. In doing so, we have access to a broad range of ideas, perspectives and insights that allow us to touch hearts and create memories. Please find more information about our DE&I initiatives: DEI | Stage Entertainment (stage-entertainment.com)","description_format":"text","description_chars":7389,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Dutch","level":"Advanced (C1)","optional":false},{"language":"French","level":"Advanced (C1)","optional":false},{"language":"Spanish","level":"Advanced (C1)","optional":true},{"language":"German","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Annual leave","Growth opportunities","Hybrid work"],"hiring_locations":[{"name":"Netherlands","iso":"NL","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Ticketing","Venues"],"lifecycle":[{"event":"open","at":"2026-10-25T02:52:05Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.856,"p_room":1,"age_days":6,"expected_fill_days":27,"reasons":["conf:9","win:early"],"computed_at":"2026-10-29T05:49:05Z"},"pay":null,"html_url":"https://alion.io/job/stage-entertainment-geoseo-lead","json_url":"https://alion.io/job/stage-entertainment-geoseo-lead.json","meta":{"generated_at":"2026-10-29T19:09:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":28476,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1992348},"rest":"https://alion.io/mcp/rest/get_company?id=1992348"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fstage-entertainment-geoseo-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fstage-entertainment-geoseo-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fstage-entertainment-geoseo-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/stage-entertainment-geoseo-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fstage-entertainment-geoseo-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3220386}},{"tool":"search_jobs","arguments":{"company":"stage-entertainment.nl","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3220386},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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