{"id":1334241,"url":"https://alion.io/job/staples-app-marketing-program-manager","title":"App Marketing Program Manager","company":{"id":1754708,"name":"Staples","domain":"staples.com","url":"https://alion.io/company/staples-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":82,"open_postings":14,"ghost_share":0,"stale_share":0.929,"repost_share":0,"time_to_fill_p50_days":19,"computed_at":"2026-10-01T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Framingham, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":73000,"max_usd":145000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1626},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Deep Linking","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Tableau","optional":false},{"name":"A/B Testing","optional":true},{"name":"Looker","optional":true},{"name":"Power BI","optional":true}],"status":"live","first_seen_at":"2026-08-14T19:35:54Z","employer_posted_date":"2026-08-14","last_verified_at":"2026-10-01T12:27:52Z","board_verified":true,"closed_at":null,"days_open":48,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":48},"description":"Team Summary\nThe Growth Marketing team is focused on driving customer acquisition, engagement, retention, and long-term value across Staples' digital ecosystem. This team partners closely with Marketing, Product, Analytics, Technology, and external vendors to deliver innovative, data-driven strategies that accelerate growth and enhance the customer experience. Through collaboration and experimentation, the team plays a key role in advancing Staples' omnichannel and digital transformation objectives.\nRole Summary\nThe Omni App Program Manager is responsible for driving customer acquisition, adoption, engagement, and growth for the Staples mobile application. As a key member of the Growth Marketing team, this role develops and executes data-driven marketing strategies across paid, owned, and product-integrated channels to increase app installs, improve customer retention, and maximize customer lifetime value.\nThis role operates at the intersection of marketing, analytics, product management, and technology, serving as the subject matter expert for app growth and mobile marketing initiatives. The ideal candidate combines analytical expertise, digital marketing knowledge, and strong cross-functional collaboration skills to influence business outcomes and support Staples' omnichannel growth strategy.\nWhat You'll Be Doing\nDevelop and execute mobile app growth strategies to drive customer acquisition, engagement, retention, and lifetime value.\nOwn paid app install campaigns across platforms including Meta, Google, and Apple Search Ads, optimizing performance and investment effectiveness.\nManage app store optimization (ASO) efforts across the Apple App Store and Google Play Store, including testing creative assets, refining messaging, and enhancing discoverability.\nDefine and monitor key performance indicators (KPIs) related to app installs, attribution, customer engagement, retention, and monetization.\nManage mobile measurement infrastructure and attribution strategies, including partnerships with mobile measurement providers and tracking technologies.\nLead app-focused promotional strategies, install incentives, and exclusive customer offers to improve acquisition and engagement.\nPartner with Marketing, Product, Analytics, Digital Experience, and external vendors to execute integrated growth initiatives.\nInfluence mobile product experiences, including onboarding, push notifications, deep linking, and customer lifecycle initiatives.\nBuild performance reporting and deliver meaningful insights, recommendations, and business cases to stakeholders and leadership teams.\nIdentify opportunities to optimize customer acquisition investments and improve overall app marketing effectiveness.\nWhat You Bring to the Table\nStrong understanding of digital marketing performance and the ability to connect campaign results to broader business outcomes.\nAnalytical mindset with the ability to translate data into actionable recommendations.\nExcellent organizational skills and the ability to manage multiple initiatives simultaneously.\nStrong communication and presentation skills with the ability to influence both technical and non-technical stakeholders.\nSelf-starter mentality with a proactive approach to problem solving and driving results.\nDemonstrated ability to collaborate across multiple teams and lead cross-functional initiatives.\nPassion for customer experience, digital innovation, and continuous improvement.\nWhat's Needed - Basic Qualifications\nBachelor's degree in Marketing, Business, Analytics, Communications, or a related field.\n5+ years of experience in digital marketing, growth marketing, mobile marketing, product marketing, or a related discipline.\nHands-on experience managing paid acquisition campaigns across platforms such as Meta, Google, and Apple Search Ads.\nExperience with mobile attribution tools, measurement frameworks, and attribution methodologies.\nProven ability to manage complex cross-functional programs spanning Marketing, Product, Analytics, and Technology teams.\nStrong understanding of app lifecycle marketing, including acquisition, onboarding, engagement, and retention strategies.\nExperience with analytics and reporting platforms such as Adobe Analytics, Tableau, or similar tools.\nExperience managing external agencies, vendors, and strategic partners.\nAdvanced Microsoft Excel skills including reporting, pivot tables, and data analysis.\nStrong business communication, presentation, and stakeholder management skills.\nWhat's Needed - Preferred Qualifications\nExperience supporting ecommerce, retail, or B2B business environments.\nDirect experience leading mobile app growth, user acquisition, or engagement programs for consumer-facing applications.\nExperience with App Store Optimization (ASO) platforms, testing methodologies, and best practices.\nExperience managing acquisition budgets, forecasting performance, and evaluating ROI.\nKnowledge of customer lifecycle marketing, segmentation strategies, and retention programs.\nExperience designing and interpreting A/B tests and experimentation frameworks.\nUnderstanding of mobile privacy frameworks, SKAdNetwork, conversion tracking, postbacks, and mobile measurement trends.\nExperience influencing product roadmaps based on marketing insights, user behavior, and performance data.\nAdvanced proficiency with analytics and data visualization platforms such as Adobe Analytics, Google Analytics, Tableau, Power BI, Looker, or similar tools.\nGet great perks.\nBonus plan and generous amount of paid time off, including one Floating Holiday each year\nFlexible work arrangements, including flexible work hours\n401(k) plan with company match, medical, dental, vision, life and disability insurance with many more optional benefits\nAssociate store discount and more perks (discounts on mobile plans, movie tickets, etc.)\nThe salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity.In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.","description_format":"text","description_chars":6218,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible schedule"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Consumer Goods","Gifts, Party Supplies & Souvenirs"],"lifecycle":[{"event":"open","at":"2026-09-27T13:33:12Z"}],"liveness":{"score":11,"band":"cold","label":"Long shot","p_open":1,"p_active":0.39,"p_room":0.28,"age_days":47,"expected_fill_days":19,"reasons":["conf:3","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-01T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/staples-app-marketing-program-manager","json_url":"https://alion.io/job/staples-app-marketing-program-manager.json","meta":{"generated_at":"2026-10-01T19:53:00Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":2518,"day_limit":5000,"remaining_today":2482,"minute_limit":60,"resets_at":"2026-10-02T00:00:00Z"}}}