{"id":1334369,"url":"https://alion.io/job/staples-program-manager-customer-marketing-public-sector","title":"Program Manager, Customer Marketing (Public Sector)","company":{"id":1754708,"name":"Staples","domain":"staples.com","url":"https://alion.io/company/staples-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":84,"open_postings":17,"ghost_share":0,"stale_share":0.824,"repost_share":0,"time_to_fill_p50_days":17,"computed_at":"2026-10-12T06:55:09Z"}},"role":"Management","role_family":"Management","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Framingham, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":70000,"max_usd":132000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3691},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-11T16:46:04Z","employer_posted_date":"2026-09-11","last_verified_at":"2026-10-12T20:05:36Z","board_verified":true,"closed_at":null,"days_open":31,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":31},"description":"Staples is business to business. You’re what binds us together.\nOur marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.\nJoin Staples as a Program Manager, Customer Marketing (Public Sector) and help shape targeted, insight-driven marketing programs that create demand, deepen customer engagement, and support pipeline growth. You will connect customer data, business priorities, and buyer needs to coordinated campaigns across Sales, Marketing, Digital, Creative, and Analytics.\nWhat you will be doing:\nDevelop targeted campaigns for the public sector (K-12, higher ed, government, non-profits) based on customer needs, buying behaviors, and market opportunities.\nPartner with Sales and cross-functional Marketing teams to align campaign priorities with pipeline and revenue goals.\nPrioritize initiatives based on expected business impact and resource investment.\nActivate integrated, multi-channel programs across email, trade publications, paid media, sales enablement, the website, and partner channels.\nOversee campaign execution to ensure quality, consistency, and on-time delivery.\nCreate audience-specific messaging, value propositions, and buyer-centric narratives informed by customer insights and business priorities.\nManage the development of white papers, videos, articles, case studies, testimonials, and other campaign assets in partnership with Creative and cross-functional teams.\nDevelop and maintain sales enablement tools, including pitch decks, case studies, and value propositions.\nDefine KPIs and measurement frameworks with Analytics to evaluate program effectiveness and ROI.\nLead a structured test-and-learn approach to improve targeting, messaging, personalization, and channel mix.\nAnalyze marketing and pipeline performance data, translate insights into recommendations, and inform future campaign strategies.\nLead projects or workstreams across a matrixed organization, coordinating resources, priorities, and timelines.\nProvide day-to-day guidance and mentorship to junior team members or project contributors as needed.\nWhat You Bring to the Table:\nAnalytical, customer-focused thinking with a strong commitment to measurement, testing, and continuous improvement.\nExcellent communication skills and the ability to clearly present campaign strategies, insights, and recommendations.\nAbility to translate customer, campaign, and pipeline data into actionable marketing strategies and programs.\nStrong cross-functional collaboration and influencing skills across Sales, Marketing, Creative, Digital, and Analytics.\nProactive, self-directed approach with sound judgment and appropriate escalation when strategic direction or prioritization is needed.\nExcellent organization and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced, evolving environment.\nWhat’s needed: Basic Qualifications:\nBachelor’s degree in Marketing, Business, Communications, or a related field.\n5+ years of experience in B2B marketing, demand generation, content development, or lifecycle marketing.\n5+ years of combined experience developing or executing targeted marketing programs and partnering across functions to move complex work forward.\nHands-on experience executing targeted marketing programs.\nDemonstrated ability to customize messaging and content for specific audiences, accounts, or buying groups.\nExperience partnering with Sales teams and supporting revenue-driven initiatives.\nStrong project management skills with the ability to keep work on time and on budget.\nExperience using performance metrics to evaluate and improve campaigns and translate insights into action.\nDemonstrated ability to manage complex programs and drive execution across multiple teams.\nPreferred Qualifications:\nExperience in B2B marketing within the public sector.\nExperience supporting account-based marketing or targeted demand generation strategies.\nFamiliarity with marketing automation platforms and CRM systems, such as Salesforce or Marketo.\nExperience developing sales enablement materials for complex offerings.\nDemonstrated success driving measurable pipeline or revenue impact through marketing programs.\nAdvanced analytical experience building measurement frameworks and test-and-learn strategies.\nThe salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.\nStaples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.","description_format":"text","description_chars":5426,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Government","Commerce","Consumer Goods","Gifts, Party Supplies & Souvenirs"],"lifecycle":[{"event":"open","at":"2026-09-27T13:33:57Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 137 · green card filings: 34","filings_12m":137,"filings_prev_12m":154,"green_card_filings_12m":34,"median_offered_wage_usd":136506,"route":null,"cap_exempt":false,"checked_at":"2026-10-03T21:08:04+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":19,"band":"cold","label":"Long shot","p_open":1,"p_active":0.431,"p_room":0.45,"age_days":30,"expected_fill_days":17,"reasons":["conf:3","stale_co","velocity","win:tail","comp:brand"],"computed_at":"2026-10-12T06:55:09Z"},"pay":null,"html_url":"https://alion.io/job/staples-program-manager-customer-marketing-public-sector","json_url":"https://alion.io/job/staples-program-manager-customer-marketing-public-sector.json","meta":{"generated_at":"2026-10-12T23:04:32Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":37875,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1754708},"rest":"https://alion.io/mcp/rest/get_company?id=1754708"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fstaples-program-manager-customer-marketing-public-sector"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fstaples-program-manager-customer-marketing-public-sector"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fstaples-program-manager-customer-marketing-public-sector"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/staples-program-manager-customer-marketing-public-sector\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fstaples-program-manager-customer-marketing-public-sector"}]}