{"id":2222378,"url":"https://alion.io/job/staples-program-manager-paid-search","title":"Program Manager- Paid Search","company":{"id":1754708,"name":"Staples","domain":"staples.com","url":"https://alion.io/company/staples-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":84,"open_postings":17,"ghost_share":0,"stale_share":0.824,"repost_share":0,"time_to_fill_p50_days":17,"computed_at":"2026-10-12T06:55:09Z"}},"role":"Management","role_family":"Management","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Framingham, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":70000,"max_usd":132000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3691},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Power BI","optional":false},{"name":"Tableau","optional":false},{"name":"Looker","optional":true}],"status":"live","first_seen_at":"2026-10-08T16:36:05Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-12T15:44:58Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Staples is business to business. You're what binds us together.\nThe Program Manager, Paid Search is a strategic and results-oriented marketer responsible for leading the planning, execution, and optimization of paid search campaigns across major search platforms. As a key member of the Growth Marketing team, you will own Paid Search campaign performance, budget allocation, and optimization strategies while partnering closely with Marketing, Merchandising, Analytics, and Pricing teams. This role is ideal for a data-driven professional who thrives in a fast-paced environment and is passionate about using search marketing to drive growth, improve customer acquisition, and maximize return on investment.\nWhat you'll be doing:Own end-to-end execution of paid search programs across Google Ads and Microsoft Ads, including campaign structure, targeting, bidding, and optimization.\nDevelop scalable campaign strategies aligned with business objectives, product priorities, and growth goals.\nManage budget pacing and spend allocation to maximize performance and achieve monthly and quarterly targets.\nMonitor and analyze campaign performance, identifying opportunities to improve ROAS, CPA, CTR, conversion rates, and overall business impact.\nConduct keyword research, expansion, and refinement strategies to capture incremental demand and improve campaign efficiency.\nDesign and execute A/B tests across ad copy, landing pages, bidding strategies, and audiences to drive continuous improvement.\nPartner with Marketing, Merchandising, Pricing, and Analytics teams to support promotions, seasonal initiatives, product priorities, and customer acquisition strategies.\nDevelop recurring reports and dashboards that translate performance data into actionable insights and recommendations for stakeholders.\nEvaluate emerging platform capabilities, automation opportunities, and industry trends to identify new ways to improve performance and drive growth.\nWhat you bring to the table:Deep expertise in paid search strategy, campaign management, optimization, and performance marketing.\nProactive, self-starter mindset with the ability to independently identify opportunities, troubleshoot challenges, and drive solutions.\nStrong analytical skills with the ability to connect media performance to revenue, profitability, and broader business outcomes.\nAdvanced attention to detail and comfort working with large datasets, performance metrics, and competing priorities.\nAbility to translate complex data into clear, actionable recommendations and communicate insights effectively to stakeholders.\nStrong project management and organizational skills with the ability to manage multiple campaigns and priorities in a fast-paced environment.\nCollaborative approach with proven ability to influence and partner effectively across Marketing, Analytics, Merchandising, and Pricing teams.\nCuriosity and enthusiasm for testing, innovation, emerging technologies, and continuous learning.\nAdaptability and ability to make data-driven decisions in a rapidly changing, performance-driven environment.\nWhat's needed - Basic QualificationsBachelor's degree in Marketing, Business, Analytics, or a related field.\n5+ years of experience in digital marketing, paid media, or performance marketing.\nProven experience independently managing paid search campaigns across Google Ads and Microsoft/Bing Ads.\nStrong knowledge of campaign structure, keyword strategy, bid management, targeting, and search performance analysis.\nDemonstrated success improving ROAS, CPA, conversion rates, and other performance metrics through data-driven optimization.\nExperience conducting, analyzing, and applying A/B testing results to improve campaign performance.\nExperience with product feeds and shopping/search-based advertising programs.\nAdvanced Microsoft Excel skills, including pivot tables, VLOOKUPs, and data visualization.\nExperience using marketing analytics and reporting platforms such as Google Analytics, Adobe Analytics, Tableau, Power BI, or similar tools.\nWhat's needed - Preferred QualificationsExperience managing Paid Search programs within an eCommerce or retail environment.\nExperience with feed management platforms such as DataFeedWatch or Feedonomics.\nExperience with bid management and automation platforms such as SA360 or Skai.\nKnowledge of attribution modeling and incrementality testing methodologies.\nExperience building dashboards in Tableau, Power BI, or Looker.\nGoogle Ads and/or Microsoft Advertising certifications.\nExperience partnering with Merchandising and Pricing teams in promotional or seasonal business environments.\nWe Offer:Inclusive culture with associate-led Business Resource Groups\nFlexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)\nOnline and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!\nThe salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, business considerations, geography, and internal equity.","description_format":"text","description_chars":5143,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Equity","Wellness"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Consumer Goods","Gifts, Party Supplies & Souvenirs"],"lifecycle":[{"event":"open","at":"2026-10-10T14:13:37Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 137 · green card filings: 34","filings_12m":137,"filings_prev_12m":154,"green_card_filings_12m":34,"median_offered_wage_usd":136506,"route":null,"cap_exempt":false,"checked_at":"2026-10-03T21:08:04+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.602,"p_room":1,"age_days":3,"expected_fill_days":17,"reasons":["conf:3","stale_co","win:early","comp:brand"],"computed_at":"2026-10-12T06:55:09Z"},"pay":null,"html_url":"https://alion.io/job/staples-program-manager-paid-search","json_url":"https://alion.io/job/staples-program-manager-paid-search.json","meta":{"generated_at":"2026-10-12T16:47:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26717,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1754708},"rest":"https://alion.io/mcp/rest/get_company?id=1754708"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fstaples-program-manager-paid-search"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fstaples-program-manager-paid-search"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fstaples-program-manager-paid-search"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/staples-program-manager-paid-search\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fstaples-program-manager-paid-search"}]}