{"id":2640351,"url":"https://alion.io/job/stepful-product-marketing-manager","title":"Product Marketing Manager","company":{"id":7208,"name":"Stepful","domain":"stepful.com","url":"https://alion.io/company/stepful","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":150000,"currency":"USD","period":"year","gross":null,"usd_annual":150000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":true}],"status":"live","first_seen_at":"2026-10-15T14:47:58Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-24T16:13:50Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"About Stepful:\nStepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since our founding in 2021, Stepful’s trained over 32,000 practice-ready healthcare workers.\nLayering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most.\nOur students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens. We have partnerships with half of the top 10 health systems in the US and are in process with many more.\nStepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.\nOur values:\nWe credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values:\nCare first: We do whatever it takes for our students to succeed.\n\nLearn quickly: We test, learn with data, and iterate.\n\nBuild together: We win when we rely on each other.\n\nOwn it: We show up, take initiative, and show pride.\n\nThe opportunity:\nAs more health systems turn to Stepful to build their workforce, the story we tell them has to be sharp, consistent, and backed by proof. We're hiring a Senior Product Marketing Manager to own that story from end to end: how we position Stepful to health system and employer partners, the assets our sales team uses to win deals, the customer stories that prove our impact, and the account-based programs that reach our priority accounts.\nThis is a hands-on, independent role. You'll own the product marketing and B2B content engine day to day, run your own programs without close oversight, and partner on larger go-to-market launches as the function grows.\nThis hybrid opportunity is based out of our NYC office, reporting into the Director, Enterprise Marketing.\nWhat you'll do:\nPositioning & GTM Resources\nOwn and maintain Stepful's B2B positioning and messaging, and update it as our programs, partners, and market evolve\n\nBuild and refresh GTM assets such as pitch decks, one-pagers, battlecards, and email templates, in partnership with our Workforce Solutions team\n\nContent & Customer Proof\nRun case study production end to end, from partner interviews and approvals to publishing and distribution\n\nOwn the content calendar and keep a steady cadence of content that supports pipeline goals\n\nPartner with Client Success to find partner outcomes worth telling, and with Product and Learning to translate program details into buyer-ready language\n\nDemand Gen & ABM\nBuild and run outbound and ABM sequences in Clay, from account lists and enrichment to personalized multi-touch campaigns, coordinated with sales on target accounts\n\nOwn reporting on campaign and content performance, share results on a regular cadence, and use what you learn to decide what to test next\n\nExperiment with AI tools to speed up research, content production, and personalization, and document what works for the team\n\nWhat you'll bring:\n3+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging\n\nA track record of building sales enablement assets that sellers actually use, and of partnering closely with a sales team\n\nExperience producing customer case studies and running a content calendar at a steady cadence\n\nHands-on experience running ABM or outbound programs aimed at enterprise buying committees, including building sequences yourself in Clay or a similar tool\n\nExcellent writing skills: you can make a complex offering clear and compelling for an executive buyer\n\nComfort with data: you track funnel and campaign metrics, report on them clearly, and use results to change your approach\n\nThe ability to manage several workstreams at once with little day-to-day direction, and to flag risks and tradeoffs early\n\nBonus points if:\nYou've marketed to health systems, hospitals, or HR and workforce leaders\n\nYou've worked in EdTech, workforce development, or healthcare\n\nYou've been the first product marketer at a Series B-D startup\n\nYou have experience with HubSpot or other marketing automation and CRM tools\n\nInterview Process:\nIntroductory call with Talent Acquisition team member\n\nInterview with Hiring Manager\n\nTake-Home Assignment\n\nVirtual Panel Interview\n\nOn-Site Panel Interview\n\nBenefits and Compensation:\nMeaningful Equity Stake\n\nSubsidized Medical, Dental, and Vision insurance plan options\n\n401(k)\n\nFSA, HSA and commuter benefits\n\nLearning stipend\n\nOpen vacation policy, including:\nGuidance of 15 days PTO annually\n\nStepful closed the last week of December\n\n15 work-from-anywhere days\n\n10 public holidays observed for 2026\n\nThe target base salary range for this opportunity is $120,000 - $150,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.\nStepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.\n--\nIn light of recent hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @stepful.com email address to guide you through our interview process.","description_format":"text","description_chars":5966,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Vocational Education","Medical Education & Training"],"lifecycle":[{"event":"open","at":"2026-10-15T18:46:08Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 5","filings_12m":5,"filings_prev_12m":8,"green_card_filings_12m":0,"median_offered_wage_usd":157500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":8,"expected_fill_days":62,"reasons":["conf:2","win:early"],"computed_at":"2026-10-24T06:02:35Z"},"pay":{"stated_usd_annual":150000,"is_top_pay":true},"html_url":"https://alion.io/job/stepful-product-marketing-manager","json_url":"https://alion.io/job/stepful-product-marketing-manager.json","meta":{"generated_at":"2026-10-24T17:43:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25798,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7208},"rest":"https://alion.io/mcp/rest/get_company?id=7208"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fstepful-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fstepful-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fstepful-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/stepful-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fstepful-product-marketing-manager"}]}