{"id":925860,"url":"https://alion.io/job/strike-head-of-marketing","title":"Head of Marketing","company":{"id":12042,"name":"Strike","domain":"strikeusa.com","url":"https://alion.io/company/strike","size_band":null,"is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":246000,"max":null,"currency":"USD","period":"year","gross":null,"usd_annual":246000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Bitcoin","optional":false}],"status":"live","first_seen_at":"2026-09-14T20:15:00Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-24T08:28:14Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"Better Money\nStrike is the Bitcoin company. With Strike, you can buy and sell bitcoin, pay bills, and borrow against your holdings. From individuals to businesses, Strike is purpose-built for every step of the Bitcoin journey. Available in more than 100 countries - including the U.S., Europe, Latin America, and Africa - Strike is building a better financial system powered by Bitcoin. Bitcoin is better money. Strike is how you use it.\nRole\nStrike has built one of the leading brands in Bitcoin, a global customer base, and a large organic audience without building a traditional marketing organization.\nNow we are looking for a senior marketing leader to build that organization from the ground up.\nAs Head of Marketing, you will determine how Strike goes to market, how we acquire and retain customers, how we bring new products to market, how we measure marketing performance, and what team, systems, agencies, and capabilities we need to build over time.\nYou will own marketing strategy, customer acquisition, lifecycle marketing, product marketing, go-to-market strategy, attribution, marketing operations, budget, and team development.\nThis is a builder role. You will not inherit a mature marketing organization. You will build one.\nYou should be comfortable moving between strategy and execution: defining the plan, building the infrastructure, launching the first programs, determining what works, and then hiring a team around the capabilities that deserve to scale.\nStrike already has a strong brand, voice, and organic distribution. It is about building the marketing capabilities that amplify them, translate them into customer growth, and extend them across products and markets.\nYou will work closely with Product, Data, Finance, Brand, and Communications and report directly to the CEO.\nResponsibilities\nDevelop and own Strike's global marketing strategy, priorities, operating plan, and budget.\nBuild the marketing organization from the ground up, including its people, processes, technology, measurement systems, agencies, and operating cadence.\nDevelop a deep understanding of Strike's customers, segments, behaviors, and motivations, and use those insights to shape positioning, acquisition strategy, product adoption, and marketing investment.\nOwn go-to-market strategy for major product launches, new markets, and strategic initiatives.\nBuild product marketing capabilities that clearly communicate who Strike's products are for, why they matter, and how they should be positioned in the market.\nBuild a scalable customer acquisition engine across paid search, app stores, affiliates, creators, partnerships, sponsorships, referrals, and other channels.\nIdentify and develop new acquisition channels rather than relying exclusively on established performance marketing playbooks.\nEstablish clear channel economics, including customer acquisition cost, lifetime value, payback periods, cohort performance, incrementality, and return on marketing investment.\nBuild Strike's marketing attribution, analytics, and measurement infrastructure in partnership with Data and Engineering.\nOwn lifecycle marketing across onboarding, activation, engagement, product adoption, cross-sell, reactivation, and retention.\nDevelop programs that increase adoption of Strike products among existing customers.\nTurn Strike's existing audience, brand, content, and organic distribution into measurable customer acquisition and revenue channels.\nBuild and optimize referral, affiliate, creator, and partner marketing programs.\nDetermine the appropriate mix of internal capabilities, agencies, technology, and external partners.\nHire, lead, and develop the marketing team as the function grows.\nPartner closely with Brand and Communications to ensure that growth strengthens Strike's brand and maintains the trust we have built with customers.\nWe are not looking to manufacture vanity metrics or pursue growth at any cost. Strike's marketing organization should compound trust, attract high-quality customers, and build durable, economically rational growth.\nWhat Success Looks Like\nOver your first 12-18 months:\nStrike has a clear marketing strategy, operating plan, budget, and company-wide marketing cadence.\nWe have a strong understanding of our customers and the segments where Strike has the greatest opportunity to win.\nMajor product launches and strategic initiatives have disciplined go-to-market strategies.\nWe understand CAC, LTV, payback, incrementality, cohort performance, and channel economics well enough to allocate capital with confidence.\nStrike has developed multiple repeatable and scalable customer acquisition channels.\nLifecycle marketing materially improves onboarding, activation, product adoption, retention, and customer value.\nStrike's existing brand and organic audience translate more systematically into customer growth and revenue.\nThe company has built the marketing infrastructure, systems, and measurement capabilities required to scale.\nA high-performing marketing team has been built around the channels and capabilities that prove they work.\nWhat We're Looking For\nSignificant experience leading growth or marketing at a scaled consumer technology, fintech, financial services, or similarly complex business.\nExperience building or materially transforming a marketing function rather than simply inheriting and operating an established organization.\nA true builder mentality. You should be comfortable personally doing work before you have a team to delegate it to.\nDemonstrated success building, testing, and scaling customer acquisition channels.\nStrong command of marketing economics, including CAC, LTV, payback periods, cohort analysis, attribution, incrementality, and return on investment.\nExperience implementing marketing attribution, analytics, and measurement infrastructure.\nExperience managing meaningful marketing budgets and allocating spend based on performance.\nStrong understanding of lifecycle marketing and conversion across the customer funnel.\nStrong product marketing and go-to-market instincts, including customer segmentation, positioning, messaging, and product launches.\nExperience with partnerships, creators, affiliates, referral programs, or other nontraditional acquisition channels.\nExperience marketing high-consideration or high-value products where trust and customer quality matter as much as acquisition volume.\nStrong appreciation for brand and the judgment to know when marketing should amplify an existing brand rather than reinvent it.\nProven ability to recruit, manage, and develop high-performing teams.\nStrong cross-functional operator who can work effectively with Product, Data, Finance, Brand, Communications, and executive leadership.\nComfortable operating with ambiguity, making decisions with incomplete information, and building systems where none previously existed.\nGenuine interest in Bitcoin and a strong understanding of Strike's Bitcoin-only positioning.\nUS - Based Positions\nSalary range: $246K - $273K\nEquity in a high-growth startup\nCell phone and internet reimbursement\nFlexible PTO, sick leave, and parental leave\nNo trading fees when you buy and sell bitcoin on Strike\nWe do not make hiring decisions based on educational history whatsoever. Our Founder is a college dropout. We employ high school dropouts, PHD candidates and everything in-between. We do not hire credentials. We simply hire talented, passionate individuals who are excited to be a part of our team.\nBy clicking submit application below, you consent to our use and processing of your data as described in our Candidate Privacy Notice.\n Use of AI. Strike uses AI-assisted tools to help review, assess, and verify applications and support the integrity of our recruitment process. A human is always involved in our hiring decisions - we do not rely on automated processing alone.","description_format":"text","description_chars":7847,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Internet reimbursement","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Real Estate","Fossil Fuels"],"lifecycle":[{"event":"open","at":"2026-09-15T07:05:20Z"}],"liveness":{"score":61,"band":"ok","label":"Likely open","p_open":1,"p_active":0.646,"p_room":0.945,"age_days":9,"expected_fill_days":21,"reasons":["conf:3","win:mid"],"computed_at":"2026-09-24T05:45:00Z"},"pay":{"stated_usd_annual":246000,"is_top_pay":true},"html_url":"https://alion.io/job/strike-head-of-marketing","json_url":"https://alion.io/job/strike-head-of-marketing.json","meta":{"generated_at":"2026-09-24T08:59:07Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}