Product Manager

Summary

This role reports to the Direct Marketing Manager and is responsible for developing and driving marketing strategies and programs for a product or portfolio across its full lifecycle. This includes market analysis, product positioning, pricing, product launches, and future development. The role collaborates closely with cross-functional stakeholders, including engineering, design, suppliers, and customers, to define product requirements and enhance market competitiveness.

What You Do

• Conduct market and competitive analysis to identify trends, assess product positioning, and recommend strategic priorities
• Gather customer insights to develop and tailor compelling value propositions for different target audiences
• Drive customer engagement and translate needs into product enhancements and improved satisfaction
• Design and implement pricing strategies aligned with market dynamics and brand positioning.
• Collaborate with cross-functional stakeholders on marketing plans, product launches, and annual portfolio strategies
• Leverage clinical and technical expertise to educate stakeholders and clearly articulate product value
• Partner with sales enablement to define training strategies and equip teams for effective execution
• Set measurable marketing objectives, manage budgets and forecasts, and track performance through post-launch analysis and continuous improvement

What You Need

Required Qualifications

• Bachelor’s degree required
• At least 5 years of relevant experience in the medical device industry, spanning across Sales & Marketing
• Excellent presentation and interpersonal communications skills
• Exposure to cross-functional collaboration with R&D, engineering, regulatory, and commercial teams
• Ability to influence and drive action in a matrix environment without direct authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines

Preferred Qualifications

• Endoscope or MIS (minimally invasive surgery) market experience is preferred