Senior Marketing Associate - Surgical Technologies (Hybrid)
*This is a hybrid role at our Portage office, with the expectation to be onsite 3 days/week
As a Senior Marketing Associate, you will assist in developing, analyzing, and implementing marketing plans for Surgical Technologies. You'll also market the organization's products and services using customer marketing databases and create direct mail marketing plans, targeting specific market segments with specialized offers. You will collaborate with market research in developing response models and other database improvements and may conduct data mining analyses of customer data to develop marketing trends
What you will do
- Understand key competitors and their relative strengths/weaknesses
- Understand customer groups, including why customers buy the product or service
- Advocate on the customer's behalf and influence product or portfolio changes based on customer feedback
- Support in the construction of the marketing plan with specific analysis and collaborate in the development of key strategic initiatives
- Responsible for achieving a budget target
- Work proactively with market research to collect customer insights for segmentation
- Responsible for product or portfolio's targeting and positioning
- Prioritize marketing initiatives appropriately given product or portfolio goal and metric
- Intimately understand the customers for the product or portfolio, including attitudes and behaviors
- Apply market data, use planning tools, and seek expert opinions when analyzing channel strategies
- Is the subject matter expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status]
- Incorporate new products into ongoing sales/medical education curriculum
- Assess business/sales trends and communicate to key stakeholders responsible for production
- Responsible for setting price and maintaining product or portfolio margin
- Partner with Marketing Communications to develop a communications approach for the product or portfolio
- Understand the different marketing channel strategies and associated business implications
- Track and report results/KPIs to leadership and sales
What you need (Required):
- Bachelor’s degree
- 2+ years of professional work experience
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Preferred:
- MBA preferred
- 2+ years of medical device or marketing experience preferred
- Excellent presentation and interpersonal communication skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
United States of America Pay Range:
- USN: $64,400 - $94,400 USD Annual
View the U.S. work location and transparency guide to find the pay range for your location.
Travel Percentage: 60%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.