{"id":1381524,"url":"https://alion.io/job/studio-mcgee-digital-performance-marketing-manager","title":"Digital Performance Marketing Manager","company":{"id":1812698,"name":"Studio McGee","domain":"studio-mcgee.com","url":"https://alion.io/company/studio-mcgee","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"ADP","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Draper, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":76000,"max_usd":139000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":235},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-09-22T22:02:00Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-09-28T14:44:33Z","board_verified":false,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Role: Digital Performance Marketing Manager\nLevel: 4-6 years of experience\nTeam: Web Operations, Marketing\nReports To: Sr. Director, Web Operations\nLocation: Remote or Hybrid on-site at the Studio McGee | Mcgee & Co. HQ in Draper, UT\nEmployment Type: Full-Time\nOverview:\nThe Digital Performance Marketing Manager is a key member of our marketing team responsible for driving results across paid digital channels, affiliate programs, and direct mail - ensuring every marketing dollar delivers strong visibility and performance targets.\nYou will lead the strategy and oversight of paid media and SEO, guide the work of our external paid media agency, manage investments across channels, and elevate search performance to support growth. In addition to paid digital, this role owns our affiliates program (excluding ShopMy and LTK) and maintains visibility into catalog and retargeting direct mail programs - creating a unified view of all paid media investments and enabling a cohesive, cross-channel approach. You will also help establish scalable processes that strengthen the marketing organization and enable future expansion.\nThis role requires an analytical and strategic marketer with deep expertise in Google Ads, paid social, SEO best practices, and SEM strategy along with a proven ability to deliver clear return on investment.\nWho We are:\nFounded in 2014, Studio McGee, Inc. is one of the fastest growing home design brands in America. Our journey began with a thriving interiors business that focused on approachable, yet aspirational design. By leveraging the power of digital communities, we were able to expand our footprint in the interior design industry through an unconventional approach that connected us with our consumers. We continued to carry that forward-thinking attitude into the launch of our retail business, McGee & Co., which anchors the operational and revenue growth of our company. Our licensing partnerships allow us to further expand our design voice beyond our own collection. From a multi-year partnership with Target to an Emmy-nominated Netflix Series and a NY Times Best-Selling book, Studio McGee's passion is to empower people to design with an approachability that enhances their daily life and elevates their every day. Whether following us on social media or becoming part of our company, we invite you to join us on our mission to “Make Life Beautiful.”\nResponsibilities:\nPaid Media Strategy and Performance Oversight\nLead performance marketing across search, social, display, programmatic, and other channels with a focus on measurable outcomes\nDirect the external agency to plan, execute, and optimize campaigns that align with strategic goals including new audience growth and funnel optimization\nEvaluate channel structures for clarity, scalability, and strong performance\nProvide creative requirements and performance insights to Brand and Creative to support effective asset development\nMonitor trends and competitive activity to identify opportunities for growth and efficiency\nLead strategic campaign execution with calendar planning alongside website and lifecycle & retention teams, leading multi-channel integration and brand storytelling\nAffiliate Program Management\nOwn and lead our affiliate marketing program, excluding ShopMy and LTK, across recruitment, activation, and performance optimization\nDevelop affiliate strategy, set performance benchmarks, and manage partner relationships to drive incremental revenue\nMaintain full visibility into affiliate spend and performance to ensure alignment with overall paid media strategy\nCatalog and Retargeting Direct Mail\nPartner with internal teams to maintain visibility into catalog and retargeting direct mail programs\nEnsure paid digital, affiliate, and DM strategies are coordinated for a unified media approach across all paid channels\nContribute to audience strategy and targeting across DM programs, leveraging digital insights to improve performance\nSearch Strategy and SEM Stewardship\nOversee keyword research and guide high-value opportunities across paid and organic search\nBuild SEO briefs with Brand and Creative and provide direction to the agency for SEM execution\nReview SEM performance including bids, ad copy, extensions, and competitive activity\nAlign paid and organic search to increase visibility and reduce overlap\nBudget Management, Planning, and Financial Reporting\nPartner with finance to manage budgets, forecast spend, and track financial performance\nMonitor pacing and ensure efficient allocation of investment across paid digital, affiliate, and DM channels\nReview agency optimizations and guide audience strategy, bidding, and testing\nAnalytics, Testing, and Performance Insights\nOwn and analyze key indicators including CPA, ROAS, LTV, conversion rates, and pipeline contribution\nImplement structured multivariant testing across creative, audiences, placements, and messaging\nBuild and maintain reporting framework using GA4, Looker, Tableau, and attribution tools\nTranslate insights into actionable recommendations for campaign and investment improvements\nCollaboration and Integration\nPartner with WebOps, Lifecycle & Retention, Marketing, Product, and Social to support full funnel goals\nShare performance insights to inform planning and marketing strategy\nEnsure all programs comply with data privacy and advertising regulations\nTools and Technology\nStrong command of Google Ads, Meta Ads Manager, TikTok Shop, and programmatic DSPs\nFamiliarity with Google Search Console, SEMRush, BrightEdge, and related tools\nExperience with affiliate management platforms and tracking\nSkill with analytics platforms including GA4, Looker, or Tableau\nExperience with workflow and project management tools for campaign planning\nQualifications:\n4-6 years in paid media management, SEM, and/or SEO roles. Proven expertise in Google Ads, paid social platforms, and SEO optimization.\nExperience managing budgets and pacing across multiple paid channels, including affiliate programs.\nStrong analytical and data-driven mindset, with a track record of improving ROI and conversion performance.\nCollaborative marketer with the ability to work across brand, creative, and operational teams.\nMindset:\nThinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.\nExperimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.\nAnalytical and grounded in data: Approaches decisions with a clear measurement framework, seeks patterns and insights in performance results, and uses rigorous analysis to guide recommendations and prioritize actions. Translates results into clear and actionable insights.\nForward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.\nActs like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit.\nBenefits:\nBeautiful office space with remote or hybrid flexibility\nCompetitive compensation + bonuses\nComprehensive heath benefits (medical, dental, vision, hospital indemnity, accident, pet)\nOpen PTO and paid company holidays\n401k Employer match - 100% of deferrals up to 4% of compensation \nExclusive 50% off Team Member discount at mcgeeandco.com + access to Team Member warehouse sales\nCollaborative, creative culture with room to grow\nMcGee is proud to be an equal opportunity employer - we see the beauty of celebrating our teams' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Together we Make Life Beautiful.","description_format":"text","description_chars":7780,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Design & Creative","Home Decor"],"lifecycle":[{"event":"open","at":"2026-09-28T08:35:00Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":7,"expected_fill_days":28,"reasons":["conf:39","win:early"],"computed_at":"2026-09-30T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/studio-mcgee-digital-performance-marketing-manager","json_url":"https://alion.io/job/studio-mcgee-digital-performance-marketing-manager.json","meta":{"generated_at":"2026-10-01T03:12:21Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":2690,"day_limit":5000,"remaining_today":2310,"minute_limit":60,"resets_at":"2026-10-02T00:00:00Z"}}}