{"id":984731,"url":"https://alion.io/job/sumup-senior-marketing-manager-consumer","title":"Senior Marketing Manager - B2C","company":{"id":2055,"name":"SumUp","domain":"sumup.com","url":"https://alion.io/company/sumup","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":77,"open_postings":101,"ghost_share":0,"stale_share":0.891,"repost_share":0.02,"time_to_fill_p50_days":45,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":62000,"max_usd":122000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":89},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-08-10T13:34:44Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-10-21T21:50:24Z","board_verified":true,"closed_at":null,"days_open":72,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":72},"description":"Senior Marketing Manager - Consumer\nAbout the team\nSumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate.\nMore than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year. We now have the opportunity to turn that reach into one of the world's largest consumer financial ecosystems.\nOur consumer product is already live across six European markets. The next challenge is to grow it from an emerging proposition into a product used by millions of consumers, and this role will lead that journey.\nThis role sits at the heart of that growth. As Senior Marketing Manager (Merchant to Consumer), you'll drive the merchant-to-consumer acquisition engine: the channel that converts SumUp's merchant network and their customers into SumUp personal banking customers. This is a rare chance to build a differentiated acquisition channel from scratch inside a small, ambitious team, competing head-to-head with some of the best-funded neobanks in Europe.\nWhat you'll do\nPlan and execute merchant-to-consumer acquisition campaigns across six markets - owning messaging, creative strategy, localisation, and performance reporting\nEmbed consumer sign-up moments into merchant touchpoints, including the super app, card readers, merchant CRM, and merchant website\nDrive cross-sell from SumUp Local into the consumer banking app, managing conversion, activation, and incentives for consumers coming through merchant-led channels\nWork closely with teams across Hardware, CRM, and other business lines to get consumer acquisition placements shipped through channels you don't directly own\nBuild and maintain reporting on merchant-to-consumer acquisition performance, using it to inform channel-mix decisions and prove cost-per-customer against direct advertising\nYou'll be great for this role if…\nStrong B2C growth or lifecycle marketing experience, ideally in fintech, payments, retail, or a marketplace\nProven track record of planning and executing campaigns across multiple markets, including localisation and creative direction\nExperience marketing through partner or owned channels, such as CRM, in-product surfaces, or point-of-sale, rather than relying solely on paid media\nComfort owning acquisition metrics, attribution, and reporting end to end, with a data-driven and commercially minded approach\nAbility to influence and coordinate across matrixed teams to get placements and campaigns shipped without direct authority\nWhy you should join SumUp\nOpportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup\n Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced \nEnrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success \nGenerous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves \nA dedicated annual L&D budget for attending conferences and/or advancing your career through further education \nHealth matters: private health insurance, including optical and dental\n Life made easier: salary-sacrifice commuter benefits via Gogeta\n Financial security: retirement scheme (SumUp matches 7% when you contribute 5%) Peace of mind: life insurance from MetLife for 2× your salary \nBreak4me: 1-month sabbatical after 3 years of service \nReferral Bonus: earn additional rewards by referring talented individuals to join the SumUp team\nAbout SumUp\nBe empowered to do more that matters.\nAt SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.\nOur commitment to small businesses is reflected inour diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset.Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.\nSumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on ourcareers website, and follow our journey onLinkedIn,Instagram, andTikTok.\nJob Application Tip\nWe recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. 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