{"id":2375138,"url":"https://alion.io/job/sun-pharma-brand-manager-volini","title":"Brand Manager (Volini)","company":{"id":1808960,"name":"Sun Pharma","domain":"sunpharma.com","url":"https://alion.io/company/sun-pharma","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":22000,"max_usd":55000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":19},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-12T18:25:24Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-13T03:03:56Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Job Title:\n\nBrand Manager - Volini\n\nBusiness Unit:\n\nConsumer Healthcare\n\nLocation:\n\nSun House, Mumbai\n\nAt Sun Pharma, we commit to helping you “Create your own sunshine” - by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.\nAre You Ready to Create Your Own Sunshine?\nAs you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”\nYOUR TASKS AND RESPONSIBILITIES:\nBrand Strategy & Business ownership:Develop and execute annual & long-term brand plans for Volini with aligned business objectives\nIdentify new business opportunities, define strategic priorities with end-to-end ownership of brand performance\nTranslate consumer insights into sharp value propositions and innovation opportunities.\n\nPrimary & Secondary research:Analyse internal sales data, AC Nielsen data to identify business challenges.\nDiagnose market share trends through deep dive on category & competition growths and recommend actionable strategies to drive brand growth.\nUnderstanding of household panel data to derive consumption patterns, recruitment, retention to drive consumer acquisition\n\nMedia Planning and Communication Strategy:Liason with the media team and creative agencies to develop integrated media and communication strategy aligned with brand objectives.\nDrive creative brief development, content creation, and campaign excellence with creative, digital, and media agencies.\nBuild sharp media briefs and track campaign delivery across mediums - digital-first, ATL, retail, and influencer ecosystems.\nOwn demand generation and media planning-digital, TV, print, retail visibility & on-ground activations\n\nDigital and Performance Marketing:Drive digital first brand initiatives across relevant platforms, leverage data driven campaigns to enhance consumer engagement and brand visibility.\nAnalyse ROI, plan and execute measurable digital interventions\n\nEnd to end P&L management:Own the overall P&L, including sales, revenue growth, marketing investments, trade spends and profitability\nAnalyze sales trends and ROI to take corrective measures to manage overall profitability\nOwn annual marketing budgets for both brands, ensuring efficient allocation and optimal ROI.\nTrack spends, optimize efficiencies, and ensure adherence to budgeting norms.\n\nSupport trade initiatives for business impact:Partner with Sales to drive distribution expansion, category development, visibility programs, and retailer-level initiatives.\nStrengthen portfolio architecture and drive renovation and value engineering where needed.\n\nConsumer Insights and competitor analysis:Conduct consumer immersions, ethnographic studies, in-depth interviews and shopper observations to understand consumer needs, motivations, behaviours, consumption occasions and unmet needs.\nIdentify emerging trends, consumption shifts, purchase barriers and opportunities for category growth.\nAnalyse U&A studies & brand health studies to understand category consumption, consumer segmentation, purchase behaviour, brand choice drivers, switching patterns and usage occasions.\nAnalyse market data across categories, brands, SKUs, geographies and channels to assess market share, growth trends, distribution, price-pack architecture and competitive performance.\n\nCross-Functional Leadership:Work closely with R&D, Packaging, SCM, Finance, Regulatory, Sales & Commercial Teams to drive innovation and brand projects.\nEngage with external ecosystem - media agencies, creative agencies, digital partners, production houses, research partners.\n\nNPD:Lead end-to-end NPD lifecycle from opportunity identification, concept development, consumer validation, product design, packaging, and claims development to launch execution\nPartner with R&D, Packaging, Product Development, Supply Chain to ensure timely delivery of innovation milestones\n\nJob Requirements\n\nEducational Qualification\n\nMBA/ PGDM in Marketing from Premium Institute\n\nExperience\n\n7-8 years of experience in Brand Management\n\nData driven approach with good understanding and experience in FMCG/ OTC businesses.\nCollaborate with both internal and external stakeholders in order to ensure smooth functioning of the brand.\nStrong understanding of consumer insights, innovation funnels, AOP planning, media planning, digital & social marketing and go-to-market execution.\nEntrepreneurial mindset with strong strategic thinking, creativity, and execution excellence.\nStrong consumer & market orientation\nYour Success Matters to Us\nAt Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!\n\nDisclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).","description_format":"text","description_chars":5571,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":7,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Prescription Drugs","Generic Drugs","OTC & Consumer Health Products","APIs & Drug Manufacturing"],"lifecycle":[{"event":"open","at":"2026-10-12T18:25:24Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":28,"reasons":["conf:27","win:early","comp:brand"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/sun-pharma-brand-manager-volini","json_url":"https://alion.io/job/sun-pharma-brand-manager-volini.json","meta":{"generated_at":"2026-10-14T12:34:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15378,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1808960},"rest":"https://alion.io/mcp/rest/get_company?id=1808960"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsun-pharma-brand-manager-volini"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsun-pharma-brand-manager-volini"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsun-pharma-brand-manager-volini"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sun-pharma-brand-manager-volini\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsun-pharma-brand-manager-volini"}]}