{"id":2381843,"url":"https://alion.io/job/sun-store-operations-s-a-performance-marketing-lead","title":"Performance Marketing Lead","company":{"id":2101933,"name":"sun.store Operations S.A.","domain":"sun.store","url":"https://alion.io/company/sun-6","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Traffit","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Warsaw, Poland"],"countries":["PL"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":41000,"max_usd":112000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1099},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"Model Context Protocol","optional":false},{"name":"SQL","optional":false},{"name":"YouTube","optional":false},{"name":"Google BigQuery","optional":true},{"name":"LinkedIn Ads","optional":true},{"name":"Looker","optional":true}],"status":"live","first_seen_at":"2026-10-12T15:39:40Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-24T16:55:48Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"sun.store is a B2B marketplace for solar and energy storage equipment, connecting installers, distributors and wholesalers across Europe. Our platform enables professional buyers and sellers to trade PV modules, inverters, batteries and more.\nWe're building our performance marketing function in-house and looking for someone to take ownership of paid acquisition, establish a scalable growth engine and make a measurable impact on the business.\nPosition: Performance Marketing Lead\nAbout the role\nAs Performance Marketing Lead, you'll own paid acquisition across European markets, with one clear objective: acquire new customers profitably and drive sustainable marketplace growth.\nGoogle Ads will be your primary channel, with Meta Ads supporting acquisition and retargeting.\nThis is a hands-on role combining campaign execution with strategic ownership. You'll build and optimise campaigns, manage tracking and reporting, allocate budgets and decide where to invest next. You'll work independently, with no team to manage initially, and have a direct impact on acquisition strategy and results.\nWe're looking for someone who can move comfortably between campaign-level details and the bigger picture: customer acquisition costs, payback periods and long-term customer value.\nWhat you'll do\nOwn Google Ads across European markets. Build and optimise Search, Performance Max, Demand Gen and YouTube campaigns across multiple countries and languages.\n\nManage Meta Ads. Run acquisition and retargeting campaigns targeting installers, distributors and other relevant customer segments.\n\nBuild brand awareness through paid media. Position sun.store as the go-to European marketplace for solar equipment while supporting measurable business growth.\n\nAcquire customers on both sides of the marketplace. Develop campaigns that attract both buyers and suppliers, adapting your approach to each audience.\n\nOptimise for business outcomes. Define meaningful conversion events and optimisation goals, connecting ad platforms with CRM and offline conversion data to help them learn from real customer value.\n\nOwn budget allocation and unit economics. Track CAC by conversion event and paying customer, LTV and payback periods. Scale campaigns that deliver sustainable returns and rethink those that don't.\n\nOwn tracking and measurement. Manage Google Tag Manager, GA4, Meta Conversions API, enhanced conversions, server-side tracking and Consent Mode v2.\n\nMake reporting reflect reality. Reconcile ad platform data with GA4, CRM and transaction data to understand what actually drives customer acquisition and revenue.\n\nRun structured experiments. Test audiences, creatives, messaging, landing pages and bidding strategies. Document your findings so that learnings become part of the company's knowledge base.\n\nUse AI to work smarter. Apply AI tools and MCP servers to analyse data, automate reporting and streamline campaign management.\n\nWhat you'll bring\n5+ years of performance marketing experience, including at least 3 years of hands-on Google Ads experience building and managing multi-country accounts.\n\nA strong track record of profitable growth. You've scaled acquisition while keeping CAC and payback within target.\n\nA business-first mindset. You understand LTV, contribution margin and payback, and can build and defend a model for acquisition economics.\n\nHands-on tracking expertise. You can configure GTM, GA4, tags, events and conversion tracking yourself rather than relying entirely on developers.\n\nStrong Meta Ads expertise, including Meta Conversions API and conversion measurement.\n\nExperience connecting advertising platforms to CRM systems and using offline conversion data to improve optimisation.\n\nConfidence working with data. You can analyse funnels, cohorts and A/B tests, distinguish correlation from causation and turn insights into action. SQL is a plus.\n\nAn AI-first approach to work. You actively explore AI tools to improve analysis, automation and productivity. Experience using MCP servers to connect AI with advertising, analytics or data platforms is a strong plus.\n\nStrong English communication skills (C1 or above). German, Dutch or French is an advantage.\n\nBrand-side experience is preferred. An agency background is also welcome if you've focused on client profitability and business outcomes rather than simply maximising spend or reported ROAS.\nNice to have\nExperience in a B2B marketplace, e-commerce, solar energy or industrial equipment.\n\nFamiliarity with LinkedIn Ads or Microsoft Ads.\n\nExperience with incrementality testing, including geo holdouts and conversion lift studies.\n\nExperience with BigQuery, Looker Studio or Google Ads scripts.\n\nWhat we offer\nOwnership and impact: Lead paid acquisition across European markets and directly influence company growth.\n\nRoom to build: Establish our in-house performance marketing capabilities, shape the strategy and develop a scalable acquisition model.\n\nA growing market: Join a business operating in the fast-growing solar and energy storage sector, backed by an established industry parent company.\n\nAn international team: Work with colleagues across markets in a dynamic, collaborative environment.\n\nRoom to grow: Expand your responsibilities as the business and marketing function develop.\n\n10 paid workation days per year, under the applicable contractual arrangements.\nHybrid work: one day per week in our Warsaw city-centre office, with the rest of the week remote.\n\nPrivate medical care through Lux Med\n\nRecruitment process\nIntro call - 30 minutes.\n\nInterview with the hiring manager - 60 minutes.\n\nPractical assignment - audit a sample Google Ads account or prepare a 90-day acquisition plan for one market (maximum 3-4 hours).\n\nFinal interview with leadership, followed by a reference check.\n\nOffer.\n\nInterested in building a performance marketing engine with real ownership and measurable business impact? We'd love to hear from you.\nKnow someone who could be a great fit? Feel free to share this opportunity with them.","description_format":"text","description_chars":6012,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"Poland","iso":"PL","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["E-commerce Platforms","Solar Energy"],"lifecycle":[{"event":"open","at":"2026-10-12T19:32:46Z"}],"visa":[],"liveness":{"score":75,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.828,"p_room":0.9,"age_days":11,"expected_fill_days":27,"reasons":["conf:1","win:mid"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/sun-store-operations-s-a-performance-marketing-lead","json_url":"https://alion.io/job/sun-store-operations-s-a-performance-marketing-lead.json","meta":{"generated_at":"2026-10-24T20:30:04Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":29883,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2101933},"rest":"https://alion.io/mcp/rest/get_company?id=2101933"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsun-store-operations-s-a-performance-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsun-store-operations-s-a-performance-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsun-store-operations-s-a-performance-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sun-store-operations-s-a-performance-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsun-store-operations-s-a-performance-marketing-lead"}]}