{"id":3176384,"url":"https://alion.io/job/sunlighten-website-operations-digital-experience-specialist","title":"Website Operations & Digital Experience Specialist","company":{"id":688652,"name":"Sunlighten","domain":"sunlighten.com","url":"https://alion.io/company/sunlighten","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Operations","role_family":"Operations","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Leawood, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":75000,"max":null,"currency":"USD","period":"year","gross":null,"usd_annual":75000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-10-23T20:08:12Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-27T04:35:02Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"At Sunlighten, we're not just about infrared saunas, we are on a mission to improve lives through innovative health and wellness solutions. As a global leader in infrared sauna therapy, we are expanding our in-house Marketing team and on the hunt for a Website Operations & Digital Experience Specialist to own the day-to-day execution, publishing, optimization, and operational management of Sunlighten’s digital properties. The ideal candidate has hands-on experience managing websites, working within content management systems (CMS) and ecommerce platforms, and executing website updates, product launches, and digital marketing campaigns.\nOur Website Operations & Digital Experience Specialist will deliver website initiatives that support lead generation, ecommerce growth, and engagement. You will also own execution of the on-site experience: what visitors see and do on Sunlighten’s digital properties, from arrival to conversion.\nCelebrating 25 years of innovation, Sunlighten has grown from its Kansas City roots to establish a global footprint, including expansion into the UK. With the global wellness market projected to reach $7 trillion in 2026, we are proud to be part of this dynamic and holistic shift. As leaders in light science and longevity, we create innovative solutions that help customers lead vibrant, active lifestyles.\nDuties/Responsibilities:\nWebsite Content & Campaign Management\nExecute content updates across Sunlighten’s digital properties, including homepage promotions, campaign messaging, blogs, and press releases. \nBuild landing pages and campaign experiences using approved templates and reusable components. \nCreate and update product pages, including content, merchandising, pricing and financing presentation, comparisons, bundles, and cross-sell placements. \nUpdate CTAs, forms, navigation, and on-site entry points for chat, SMS opt-in, and call pathways based on the Digital Experience roadmap. \nMaintain content libraries, templates, product galleries, and digital assets used across the website and by the sales team. \nWebsite & Ecommerce Operations\nManage day-to-day website administration, publishing, and promotional updates across the CMS and ecommerce platform. \nSupport timely launches of new products and offers by creating or updating product and campaign experiences. \nUpdate the Sunlighten Day Spa website with monthly promotions and ongoing content changes. \nAI-Enabled Operations\nUse AI tools to accelerate website updates, content formatting, publishing, and QA for accessibility and broken links, with human review before publication. \nApply a working understanding of how large language models retrieve and summarize information to build pages AI systems can read and cite. \nIdentify repetitive processes and implement practical automations that reduce manual work and developer dependency. \nTechnical SEO & AI Crawlability\nBuild pages that search engines and AI crawlers can read, with clear heading hierarchy, metadata, structured data, and internal linking. \nImplement approved SEO and GEO recommendations, including redirects and 404 fixes, from the Content team and agency partners, who own search and AI discoverability strategy. \nMonitor international sites for technical and performance issues and coordinate fixes with regional partners, who own content for those sites. \nEscalate backend, architecture, or integration work to developers. \nWebsite Optimization, Personalization & QA\nQA all website changes before publishing for accuracy, functionality, links, forms, brand consistency, and desktop and mobile display. \nBuild, configure, QA, and launch approved A/B tests and personalized experiences, and maintain testing and personalization documentation. \nBuild and maintain promotional pop-ups and approved chat experiences. \nConfirm with the Business Analyst, who owns GA4, GTM, and Ketch consent configuration, that tracking is in place before launch. \nCRO and personalization strategy, audience definition, and analysis remain with Digital Experience leadership and Marketing Analytics. \nCross-Functional Collaboration\nPartner with Creative, Content, Growth, Lifecycle, Product Marketing, Marketing Analytics, the Business Analyst, developers, and agencies to deliver website initiatives on schedule. \nIdentify workflow bottlenecks and recommend improvements that speed up launches. \nRequirements\n2-5 years of hands-on website operations, ecommerce, or digital experience execution. \nBachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred. \nExperience with headless CMS and ecommerce platforms, plus A/B testing or personalization tools. \nWorking understanding of website structure, on-page SEO, structured data, and how search engines and AI crawlers interpret content. Google Search Console experience preferred, not required. \nStrong organization and attention to detail across multiple projects and deadlines, with a demonstrated ability to use AI tools responsibly. \nBenefits\nCompensation: Starting at $75,000 annually, with flexibility based on experience and qualifications.\nHybrid Work Schedule: Required in office days are Monday, Tuesday, and Thursday\nCompetitive Paid Time Off Policy + Paid Holidays + Floating Holiday\nFully Equipped Fitness Center On-Site\nFree Lunch Program featuring a James-Beard Award Winning Chef \nHealth (HSA & FSA Options), Dental, and Vision Insurance\n401(k) with company contributions\nProfit Sharing\nLife and Short-Term Disability Insurance\nProfessional Development and Tuition Reimbursement\nAssociate Discounts on Saunas, Spa Products and Day Spa Services\nSunlighten provides equal employment opportunity. Discrimination of any type will not be tolerated. Sunlighten is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.","description_format":"text","description_chars":6050,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work","Professional development","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Weight Management","Pools, Spas & Hot Tubs"],"lifecycle":[{"event":"open","at":"2026-10-23T20:08:12Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 3","filings_12m":3,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":142500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":2,"expected_fill_days":23,"reasons":["conf:0","win:early"],"computed_at":"2026-10-26T05:57:25Z"},"pay":{"stated_usd_annual":75000,"is_top_pay":false},"html_url":"https://alion.io/job/sunlighten-website-operations-digital-experience-specialist","json_url":"https://alion.io/job/sunlighten-website-operations-digital-experience-specialist.json","meta":{"generated_at":"2026-10-27T04:42:59Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4309,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":688652},"rest":"https://alion.io/mcp/rest/get_company?id=688652"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsunlighten-website-operations-digital-experience-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsunlighten-website-operations-digital-experience-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsunlighten-website-operations-digital-experience-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sunlighten-website-operations-digital-experience-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsunlighten-website-operations-digital-experience-specialist"}]}