{"id":2662477,"url":"https://alion.io/job/sunset-editor-content-innovation","title":"Editor, Content innovation","company":{"id":4000,"name":"Sunset","domain":"sunset.com","url":"https://alion.io/company/sunset","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Communications","role_family":"Communications","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Los Angeles, United States","Oakland, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":80000,"max":110000,"currency":"USD","period":"year","gross":null,"usd_annual":110000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"ChatGPT","optional":false},{"name":"OpenAI","optional":false},{"name":"Shopify","optional":false},{"name":"Canva","optional":true}],"status":"live","first_seen_at":"2024-12-05T00:57:12Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-11-14T14:33:36Z","board_verified":true,"closed_at":null,"days_open":709,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":709},"description":"Job Overview:\nSunset Magazine is seeking a visionary Editor, Content innovation to lead the charge in leveraging AI to create cutting-edge editorial products and significantly drive audience growth and revenue. This role is central to our mission of innovating content creation for both print and digital platforms while maximizing engagement and monetization opportunities.\nResponsibilities:\n Content Creation and Management:\nDevelop and produce high-quality, AI-powered editorial products such as Special Interest Publications (SIPs) and digital stories, e.g., Epic Western Gardens or Modernism Week, Best Homes in the West and other SIPs.\nCreate high-volume, SEO-friendly stories optimized for traffic growth using archival materials, real-time trends, and keyword research.\nCollaborate with editorial and design teams to ensure AI-driven content maintains Sunset's brand voice and quality standards.\nMine Sunset’s 125-year archive of books and magazines to create new content, repurpose legacy material, and craft bespoke editorial projects that celebrate our history while meeting modern demands.\nSpearhead the creation of an AI-powered Western Garden Book or app, leveraging archival knowledge to provide readers with gardening insights, planting guides, and interactive features.\nEditorial Innovation:\nSpearhead the use of AI tools to produce, write, and build bespoke and automated editorial products.\nRevitalize and enhance legacy content, such as the Western Garden Book, with AI capabilities.\nIdentify and implement cutting-edge AI technologies and workflows to optimize productivity and content quality.\nTraffic Growth and Revenue Generation:\nDrive website traffic growth through targeted AI-driven content strategies, focusing on top keywords and audience demand.\nDevelop and execute strategies to convert page views into revenue through programmatic advertising, direct-sold ad deals, and ecommerce.\nOversee cross-platform promotion of SIPs via pre-order campaigns, Shopify, Amazon, Ingram, Spark, and other retail channels.\nBest Practices and Tool Development:\nStay abreast of current best practices in AI-driven content creation, SEO, and audience growth.\nIdentify and implement AI-powered tools and platforms for content automation, such as ChatGPT, Jasper, Surfer SEO, or Adobe Sensei.\nDevelop proprietary tools and workflows to streamline production and enhance Sunset’s content offerings.\nAudience Engagement and Strategy:\nCollaborate with marketing teams to promote editorial products across social media, email, and other channels.\nUse analytics to monitor performance and optimize content strategies to align with business goals.\nLead the creation of bespoke AI-powered products tailored to specific audience segments.\nQualifications:\nProven experience in AI-driven content creation, digital publishing, or related fields.\nDeep understanding of SEO best practices and tools (e.g., Google Analytics, SEMrush, Ahrefs).\nFluency with AI-powered content platforms (e.g., OpenAI, Jasper, Copy.ai, or similar).\nExperience in editorial production, including building long-form content, SIPs, or newsletters.\nStrong project management and organizational skills with a track record of meeting deadlines and KPIs.\nAbility to analyze data and use insights to inform content strategy and editorial decisions.\nExperience with ecommerce platforms like Shopify and third-party retail channels like Amazon and Ingram Spark.\nPreferred Skills:\nStrong storytelling and packaging skills.\nFamiliarity with programmatic advertising and audience monetization strategies.\nProficiency in creative tools (e.g., Adobe Creative Suite, Canva) for product development and design collaboration.\nBackground in archival research and storytelling with a passion for revitalizing legacy content.\nKnowledge of the Western lifestyle, home and design, gardening, cultural and historical relevance, and travel themes central to Sunset’s brand.\nIf you are a forward-thinking AI enthusiast with a passion for digital storytelling, audience growth, and innovation, we’d love to hear from you!\nThis role will be based in Los Angeles, CA and is expected to come into the office 1-2 times/week. 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