{"id":2676737,"url":"https://alion.io/job/superiorpropane-digital-content-engagement-specialist","title":"Digital Content & Engagement Specialist","company":{"id":2670461,"name":"Superior Propane","domain":"superiorpropane.com","url":"https://alion.io/company/superiorpropane","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":58300,"max":72850,"currency":"CAD","period":"year","gross":null,"usd_annual":51336},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Reddit","optional":false}],"status":"live","first_seen_at":"2026-10-14T04:00:00Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-21T21:02:26Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Reporting to the Senior Marketing Manager - Brand and Communications. the Digital Content & Engagement Specialist is responsible for growing Superior's organic digital presence and driving qualified inbound engagement across social, search, and web channels. The role executes social media strategy and community engagement, produces and optimizes content for discoverability across both traditional search and AI-powered answer engines, manages website health and conversion, and supports paid awareness campaigns that extend brand reach. \nWorking within the Brand & Communications team, this role turns brand and campaign priorities into content and experiences that customers find, engage with, and act on. It is a hands-on, execution-focused role that blends creative content skills with the analytical discipline of SEO, AEO, local search, and conversion optimization to strengthen how Superior shows up across the digital landscape. \n\nSuperior currently operates under a hybrid work model for eligible non-field positions. As Superior is in the process of securing a new office location in the Greater Toronto Area (GTA), this role will initially be remote for GTA-based employees. Once the new office location is established, the position will transition to a hybrid work arrangement consistent with the company's existing flexible work practices.\n\nWhat you'll do:\nDevelop and execute social media strategy across platforms, including content planning, publishing, and audience engagement.\nManage online community engagement across relevant platforms and forums, including Reddit, and cultivate positive, on-brand interactions.\nOwn search engine optimization (SEO) and answer engine optimization (AEO) across Superior's digital properties, including on-page, technical, and content-driven optimization to improve visibility in both traditional and AI-powered search results.\nStructure and optimize content to surface effectively in generative and answer-based search experiences (e.g., AI Overviews, conversational assistants, and featured answers).\nPlan and optimize content for discoverability, engagement, and inbound conversion.\nIdentify influencer and partnership opportunities and support the development and management of those relationships.\nOwn website health, user experience, and conversion rate optimization in partnership with the Digital Experience, Martech, and Digital Lead Gen teams.\nSupport the planning and execution of paid awareness campaigns that extend reach and complement organic and inbound efforts.\nMonitor performance across social, search, and web channels, and translate insights into content and optimization improvements.\nMaintain brand consistency, tone, and quality across all digital content and touchpoints.\nPerforms other related duties as assigned.\n\nWhat you bring:\nBachelor's degree in Marketing, Business, Communications, Public Relations, or a related field. Specialization in digital marketing is preferred. \n3–5 years of experience in digital marketing, social media, content, or SEO, ideally in a brand or customer-facing environment. \nHands-on experience managing social media platforms, community engagement, and content publishing. \nDemonstrated experience with SEO, local search, and content optimization tools and practices; exposure to AEO or optimizing for AI-powered search is considered an asset. \nExperience with website management, UX principles, and conversion rate optimization. \nExposure to paid awareness or paid social campaign execution is considered an asset. \nExperience in energy, utilities, home services, or other consumer-facing industries is an asset. \nSalary: $58,300 - $72,850, annually (based on skills, experience, qualifications, and geography).\n\nEligible employees may earn performance-based incentives and have access to comprehensive benefits and retirement plans with matching contributions.\nThis posting is for a newly created position. 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