{"id":2958278,"url":"https://alion.io/job/switchboard-senior-demand-generation-manager-b2b-software","title":"Senior Demand Generation Manager, B2B Software","company":{"id":450358,"name":"Switchboard","domain":"switchboardhiring.com","url":"https://alion.io/company/switchboard-5","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["Denver, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":110000,"max":140000,"currency":"USD","period":"year","gross":null,"usd_annual":140000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Shopify","optional":false}],"status":"live","first_seen_at":"2026-10-20T20:16:07Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-25T19:36:22Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Senior Demand Generation Manager, B2B Software\nRecruited by Switchboard Hiring on behalf of Thrive by Shopventory\nWe're looking for an experienced B2B software marketer who knows how to turn customer insight into demand, and moves quickly from an idea to an experiment to measurable results.\nThis role spans two products at different stages of growth. Thrive is an established inventory management and analytics platform with a healthy customer base of small businesses, from cafes and boutiques to toy shops and restaurants. Verai helps businesses organize product information and turn their catalogs into branded sites where customers can discover products, request information, and place orders.\nYour primary focus will be Verai: understanding its customers, identifying its strongest growth opportunities, and building demand from the ground up. You'll also support Thrive and explore opportunities to grow Verai through Thrive's existing customer base and relationships.\nThat combination makes this an unusual opportunity. You'll have an established business to learn from and build on, alongside a new product with room to experiment and shape how it reaches the market.\nWhat you'll own\nYour number one responsibility is to generate qualified leads and signups that can become customers. You'll work closely with sales and marketing to identify the right audiences, sharpen our messaging, and execute the campaigns and experiments that bring them into our funnel.\nWe're looking for someone with a broad demand generation toolkit. You've worked across multiple traction channels, understand their tradeoffs, and know how to choose the right channel for the product, audience, and stage of growth. You can develop the strategy and do the work to put it into motion.\nYou'll spend time learning both products, talking with customers and prospects, and working with sales to understand what drives interest, what creates friction, and what leads to a purchase. Those insights should directly inform what you test next.\nYour responsibilities will include:\nBuild and execute a demand generation strategy across Verai and Thrive, with a primary focus on Verai.\n\nIdentify and test acquisition channels, including paid search and social, SEO and content, email, outbound, partnerships, communities, referrals, and events.\n\nGrow demand through our integration partner ecosystem, including our presence in app marketplaces like Shopify, Clover, and Square, and co-marketing with partners.\n\nRun focused experiments with clear hypotheses, success criteria, budgets, and timelines.\n\nMove quickly: launch, measure, improve, expand what works, and stop experiments that don't justify further investment.\n\nDevelop and test audiences, offers, messaging, landing pages, and conversion paths that drive qualified signups.\n\nPartner with sales to evaluate lead quality, incorporate prospect feedback, and connect campaigns to pipeline and paying customers.\n\nWork with marketing and product teams to turn customer needs and product capabilities into compelling campaigns.\n\nEstablish clear reporting on channel performance, acquisition costs, signup conversion, and contribution to pipeline.\n\nIdentify opportunities to introduce Verai to relevant Thrive customers and audiences.\n\nWho we're looking for\nYou've spent enough time in B2B software to know that a successful playbook in one business won't automatically work in another. You bring experience and strong judgment, but you're willing to test your assumptions.\nYou're comfortable with ambiguity, take ownership without waiting for detailed instructions, and can balance speed with disciplined measurement.\nYou should bring (Qualifications)\n10+ years of experience in B2B software across demand generation, growth marketing, acquisition, or closely related disciplines.\n\nHands-on experience executing across multiple acquisition channels, with a clear understanding of when and why to use each.\n\nA track record of generating qualified leads, signups, and pipeline for software products.\n\nExperience building demand for a new product or entering a new market, alongside optimizing established acquisition programs.\n\nExperience marketing to small businesses or running self-serve, freemium, or product-led growth motions.\n\nPartner or ecosystem marketing experience, such as app marketplaces, integration partners, or channel co-marketing.\n\nStrong experimentation skills, including prioritizing tests, interpreting results, and deciding what to scale or stop.\n\nThe ability to translate customer research into positioning, messaging, and campaigns.\n\nStrong analytical skills and experience with CRM, marketing automation, attribution, and reporting tools.\n\nExperience working closely with sales, marketing, and product teams.\n\nA willingness to execute directly, alongside coordinating with teammates or outside resources.\n\nCuriosity and a practical, hands-on approach to using new AI tools in your day-to-day work.\n\nU.S. residency and the ability to travel periodically to our Denver, Colorado office.\n\n A plus, not a requirement: growing an API or developer-facing product, or payments monetization.\n\nWhy this role\nAt Thrive and Verai, you'll have the opportunity to apply your experience to both an established platform and a new growth opportunity.\nThrive provides customers, relationships, and market knowledge to build on. Verai offers the opportunity to help define the audience, discover the channels that work, and build a repeatable engine for growth.\nWe're looking for someone who wants that ownership-and is ready to turn it into results.\nBenefits\nBase salary ranges between $110-140k based on experience level\n\nCompany-subsidized medical, dental, and vision coverage\n\n401(k) savings plan with company match: 50 cents for every dollar you contribute, up to $1,000 per year\n\n15 days of paid time off in your first year, growing to 20 days after your first anniversary\n\n9 paid holidays, including your birthday\n\nStock options with a four-year vesting schedule and a one-year cliff\n\nTuition reimbursement: 50% up to $1,000 per year, subject to approval\n\nFlexible spending accounts for healthcare and daycare expenses\n\nCompany-provided computer and accessories\n\nFully remote work","description_format":"text","description_chars":6219,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Stock options"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Denver","iso":null,"kind":"city"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Recruiting & Staffing"],"lifecycle":[{"event":"open","at":"2026-10-20T22:10:28Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":4,"expected_fill_days":41,"reasons":["conf:1","win:early"],"computed_at":"2026-10-25T05:49:26Z"},"pay":{"stated_usd_annual":140000,"is_top_pay":true},"html_url":"https://alion.io/job/switchboard-senior-demand-generation-manager-b2b-software","json_url":"https://alion.io/job/switchboard-senior-demand-generation-manager-b2b-software.json","meta":{"generated_at":"2026-10-25T22:29:29Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":31776,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-26T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":450358},"rest":"https://alion.io/mcp/rest/get_company?id=450358"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fswitchboard-senior-demand-generation-manager-b2b-software"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fswitchboard-senior-demand-generation-manager-b2b-software"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fswitchboard-senior-demand-generation-manager-b2b-software"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/switchboard-senior-demand-generation-manager-b2b-software\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fswitchboard-senior-demand-generation-manager-b2b-software"}]}