GTM Engineer

Fully Remote (Europe, Central America, South America) | Working hours: 7 AM-4 PM PST

You’ll turn go-to-market needs into connected systems, automated workflows, and useful prospect data. HubSpot is our CRM backbone, Clay powers enrichment, research, and personalization, Lemlist executes outbound campaigns, and Aircall supports calling.

Working with Sales leadership, Marketing, and our sales team, you’ll build systems that improve targeting, reduce manual work, and help reps move qualified prospects through the sales process. This is an individual contributor role focused on building and operating those systems.

About Synder

Synder is an accounting platform helping accounting professionals and business owners record, reconcile and recognize online sales and subscriptions.

For additional background:

• Alumni of Y Combinator, a leading startup accelerator;
• Alumni of the AICPA accelerator program for accounting innovations;
• Platinum partner of Intuit QuickBooks;
• Spotlighted as “Popular with Businesses in the United States” on the Shopify App Store;
• Today, almost 5,000 businesses use Synder on a daily basis;
• $10B+ worth of transactions were processed by the platform in 2025.

What you’ll do

• Build connected GTM systems:Design and maintain HubSpot workflows and integrations across Clay, Lemlist, and Aircall, keeping records, ownership, campaign activity, and handoffs aligned.
• Automate research and enrichment: Build Clay workflows to research accounts, identify relevant contacts, verify contact information, and deliver useful context to HubSpot.
• Build targeting and AI personalization workflows:Translate our ideal customer profiles and buyer personas into actionable segments. Build Clay workflows that use AI to create highly personalized messaging for sequence campaigns based on each audience, account, and contact, with research grounded in evidence.
• Build signal infrastructure:Track relevant buying signals across accounts on our ideal customer profile (ICP) list. Connect those signals to prioritization and outreach workflows so the team knows when to reach out and has a relevant reason for the conversation.
• Automate sales operations: Improve lead classification, routing, assignment, tasks, campaign enrollment, and qualification handoffs in partnership with process owners.
• Maintain reliability and data quality:Troubleshoot failures, prevent duplicates, maintain suppression controls, monitor enrichment costs, and document workflows so they remain dependable and maintainable.
• Experiment and measure results: Test new signals, enrichment approaches, and automation; evaluate their impact on rep efficiency, conversion, and qualified pipeline; expand what works

What we expect

• Proven experience building and maintaining GTM automation in a B2B sales environment.
• Strong hands-on HubSpot expertise, including workflows, properties, lists, object associations, routing, and integrations.
• Strong hands-on Clay expertise, including enrichment, research, verification, AI-powered messaging, signal tracking, conditional logic, and HubSpot writeback.
• Experience with outbound platforms such as Lemlist, including campaign setup, enrollment controls, activity sync, and deliverability.
• Ability to connect tools through native integrations, APIs, webhooks, or workflow automation platforms, and troubleshoot how data moves between them.
• Commercial understanding of account fit, buyer personas, buying signals, qualification, and sales handoffs.
• A practical approach to data accuracy, testing, documentation, and ownership after launch.

Nice to have

• Experience integrating Aircall with HubSpot.
• Experience supporting free-trial sales motions or working with SaaS, ecommerce, payments, or accounting products.

What We Offer

• Competitive compensation package
• $120 monthly allowance for insurance, sports, or wellness activities
• 30 business days of Compensated Break annually
• Fully remote setup
• Supportive, collaborative team culture that values initiative and ownership

Our hiring process

• HR Interview
• Final Interview with the Hiring Team
• Reference Check & Offer

Ready to Join?

If you’re excited to grow, make an impact, and work with a dynamic international team - we’d love to meet you! Apply now and let’s shape the next success story together!