{"id":2902542,"url":"https://alion.io/job/systango-technologies-limited-manager-abm-demand-generation","title":"Manager- ABM & Demand Generation","company":{"id":450069,"name":"Systango Technologies Limited","domain":"systango.com","url":"https://alion.io/company/systango-technologies-limited","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"staff","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Indore, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":21000,"max_usd":49000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":372},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-08-10T04:34:11Z","employer_posted_date":"2026-08-10","last_verified_at":"2026-11-02T19:40:11Z","board_verified":true,"closed_at":null,"days_open":84,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":84},"description":"About Systango:\nSystango Technologies Limited (NSE: SYSTANGO) is a digital engineering company that helps enterprises and high-growth businesses build scalable digital products and platforms. We specialize in Product Engineering, AI/GenAI, Cloud, Data Engineering, Blockchain, DevOps, and Digital Transformation.\nTrusted by global brands including Porsche, Deloitte, MGM Grand, Grindr, Tawk.to, Sila, Cuentas, and Youtility, we partner with organizations to solve complex business challenges through technology and innovation.\nAs we continue to accelerate our growth across the UK, Europe, and North America, we are seeking a strategic and results-driven Head of Account-Based Marketing (ABM) & Growth to build and scale a world-class enterprise marketing function focused on pipeline generation, revenue growth, and strategic account engagement.\nRole Overview\nThe Manager of ABM & Growth will own Systango's account-based marketing strategy, demand generation initiatives, and enterprise growth programs across key global markets.\nThis role requires a highly commercial marketing leader with deep experience in B2B technology services, digital engineering, consulting, AI/GenAI, cloud, and software development services. The successful candidate will work closely with sales, delivery, leadership, and subject matter experts to drive engagement within strategic enterprise accounts, generate qualified pipeline, and contribute directly to revenue growth.\nThis is a leadership role responsible for marketing strategy, execution, performance management, and team development.\nKey Responsibilities\nAccount-Based Marketing (ABM) Strategy\nDefine and execute Systango's global ABM strategy focused on enterprise and mid-market accounts.\nBuild account segmentation frameworks and prioritize Tier 1, Tier 2, and Tier 3 target accounts.\nDevelop highly personalized, multi-touch engagement programs for strategic prospects.\nPartner with sales leadership to align account plans, buying personas, messaging, and outreach strategies.\nDrive executive-level engagement within target accounts.\nDemand Generation & Pipeline Growth\nOwn marketing-sourced and marketing-influenced pipeline targets.\nDesign and execute integrated demand generation campaigns across digital, content, email, paid media, webinars, events, and partner channels.\nCreate scalable lead generation programs supporting multiple service lines.\nOptimize funnel performance from awareness to opportunity creation.\nImprove conversion rates across MQL, SQL, opportunity, and revenue stages.\nGrowth Marketing\nDevelop growth strategies that increase market penetration and brand visibility.\nLeverage data-driven experimentation to improve campaign performance and customer acquisition.\nIdentify new channels and growth opportunities within target industries and geographies.\nDrive expansion within existing accounts through cross-sell and upsell marketing initiatives.\nContent & Thought Leadership\nPosition Systango as a trusted technology partner in AI, GenAI, Product Engineering, Cloud, Data Engineering, and Digital Transformation.\nLead creation of thought leadership content including whitepapers, research reports, webinars, executive briefs, case studies, and success stories.\nCollaborate with internal SMEs and leadership teams to create differentiated market narratives.\nStrengthen executive branding and social selling initiatives.\nDigital Marketing & Marketing Operations\nOversee paid and organic marketing channels including LinkedIn, Google, industry publications, and strategic partnerships.\nManage website conversion optimization and lead capture initiatives.\nImplement marketing automation and nurture programs.\nEnsure accurate attribution and campaign measurement.\nEvents, Partnerships & Industry Presence\nLead participation in conferences, industry events, webinars, roundtables, and executive networking programs.\nIdentify strategic partnerships that accelerate business growth.\nDrive sponsorship and co-marketing opportunities with technology partners and industry organizations.\nTeam Leadership\nBuild, mentor, and manage a high-performing marketing team.\nEstablish clear goals, KPIs, and accountability frameworks.\nManage agencies, consultants, content partners, and external vendors.\nFoster a culture of innovation, ownership, and performance excellence.\nMarketing Analytics & Revenue Operations\nOwn marketing dashboards, reporting, and performance reviews.\nTrack campaign ROI, CAC, CPL, marketing contribution to pipeline, and revenue impact.\nProvide actionable insights to leadership teams.\nContinuously optimize budget allocation and marketing effectiveness.\nRequired Qualifications\n10+ years of experience in B2B technology marketing, growth marketing, demand generation, or ABM.\nProven experience marketing IT Services, Digital Engineering, Technology Consulting, SaaS, AI/ML, Cloud, or Software Development services.\nDemonstrated success in generating enterprise pipeline and contributing to revenue growth.\nStrong expertise in Account-Based Marketing (ABM) strategies and execution.\nExperience working with enterprise sales teams and complex B2B buying cycles.\nHands-on experience with LinkedIn Ads, Google Ads, marketing automation platforms, and CRM systems such as HubSpot or Salesforce.\nStrong understanding of marketing analytics, attribution, and performance measurement.\nExcellent communication, storytelling, stakeholder management, and leadership skills.\nExperience leading and developing marketing teams.\nPreferred Qualifications\nExperience marketing AI, GenAI, Data Engineering, Cloud, Product Engineering, or Digital Transformation services.\nExposure to UK, European, and North American markets.\nExperience in a high-growth technology consulting or engineering services organization.\nFamiliarity with enterprise ABM platforms and intent-based marketing tools.\nWhat Success Looks Like\nWithin the first 12 months:\nSignificant growth in marketing-sourced and marketing-influenced pipeline.\nIncreased engagement across strategic enterprise accounts.\nConsistent generation of qualified opportunities for sales teams.\nImproved conversion rates across the marketing and sales funnel.\nStrong market positioning for Systango's AI, Product Engineering, and Digital Transformation offerings.\nMeasurable contribution to annual revenue growth.\nEstablishment of a scalable and high-performing ABM and growth marketing function.\nWhy Join Systango?\nOpportunity to build and lead a strategic marketing function with global impact.\nWork with cutting-edge technologies including AI, GenAI, Cloud, Blockchain, and Data Engineering.\nCollaborate with global enterprise clients and innovative technology leaders.\nFast-growing, entrepreneurial environment with significant career growth opportunities.\nDirect influence on company growth, market expansion, and revenue outcomes.","description_format":"text","description_chars":6842,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth 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