{"id":2571818,"url":"https://alion.io/job/tabapay-content-marketing-lead","title":"Content Marketing Lead","company":{"id":179666,"name":"TabaPay","domain":"tabapay.com","url":"https://alion.io/company/tabapay","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":81,"open_postings":4,"ghost_share":0,"stale_share":0.75,"repost_share":0,"time_to_fill_p50_days":51,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Palo Alto, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":155000,"max_usd":297000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":602},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-10-14T20:37:42Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-20T11:23:05Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Who We Are\nThe world is moving towards instant digital payments and TabaPay is leading the way. We help thousands of Fintechs in the US and Canada instantly move money in and out of accounts and we are actively expanding into other countries. Our customers represent the hottest verticals in the financial service industry such as neobanks, challenger brokers, gaming and wallets. TabaPay is a highly profitable rocketship that processes billions of dollars each year. To learn more visit www.tabapay.com.\nWhat You’ll Do \nAs Content Marketing Lead, you will own TabaPay’s content and organic social strategy. You will shape an editorial point of view for priority industries, create high-quality work yourself, and coordinate contributions from executives, Product Marketing, customers, and agency partners. Your work will strengthen TabaPay’s industry authority and support measurable qualified inbound growth. \nThis is a senior individual contributor role. You will set priorities, build repeatable processes, and have the opportunity to grow into managing a team as the content program expands. \nWhat You’ll Own \nContent Strategy and Editorial Program \nDefine content priorities for target industries, audiences, use cases, and products in partnership with Product Marketing Managers.\nBuild and manage an integrated editorial and distribution calendar across the blog, website, social channels, research, events, and campaigns.\nWrite, edit, and publish useful industry, use-case, product, and thought leadership content; repurpose launches, research, events, and executive perspectives across channels.\nExecutive Thought Leadership and Social \nLead the executive LinkedIn program, beginning with Rodney and Meeta and expanding to Manoj and Tim.\nDevelop the company’s organic social strategy, editorial cadence, and channel-specific distribution approach.\nWork closely with executives to turn their expertise into distinct, accurate points of view and reliable publishing rhythms.\nOrganic Discovery and Growth \nOwn the content plan for search and Answer Engine Optimization, including topic selection, content improvements, and learning from performance.\nPartner with web, demand generation, and analytics colleagues to improve organic conversion and connect content to qualified inbound opportunities.\nBuild a practical measurement dashboard and use findings to refine the editorial roadmap.\nResearch, Customer Stories, and Earned Visibility \nLead the flagship industry report, from editorial concept and research plan through production and distribution.\nDevelop a case study program and coordinate customer proof points with Sales, Customer Success, and Product Marketing.\nSet priorities for the PR agency with the VP of Marketing and support speaking opportunities with relevant content and executive perspectives.\nExperience \nStrong B2B content marketing experience, preferably in fintech, payments, or another regulated industry.\nDemonstrated ability to set strategy and personally produce strong writing, editing, and content across formats.\nExperience running executive thought leadership, organic social, and search-led content programs.\nAbility to make complex payment or financial topics clear and useful to business audiences.\nSound editorial judgment, comfort using performance data, and skill coordinating executives, peers, agencies, and customer stakeholders.\nInterest in building a content function and growing into people leadership.\nSuccess in This Role \nSuccess will be measured by progress across business outcomes and the quality and consistency of the content program: \nGrowth in qualified nonpaid inbound opportunities and content-influenced pipeline.\nImproved branded search impressions and organic website conversion.\nMeaningful engagement with executive and company LinkedIn content.\nPriority content delivered on schedule, including the flagship report and industry content.\nAn expanded case study program with customer-approved, quantifiable results where available.\nFirst 90 Days \nDevelop the H1 editorial and distribution calendar and content strategy for priority industries.\nLaunch an executive LinkedIn program and production cadence, starting with Rodney and Meeta.\nCreate a search and Answer Engine Optimization topic plan, set the blog roadmap, and publish the first priority posts.\nDefine the flagship industry report plan, a case study program and roadmap, and a content measurement dashboard.\nCompensation\nThe compensation for this position is $130,000 for candidates living in and around the San Francisco Bay Area. However, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. \nBenefits\nTabaPay offers the following benefits:\n100% employer-paid health care insurance including medical, dental, vision, and life insurance (for employee only)\nEmployer 401K Matching\nGenerous and Flexible PTO\nEEO Employer: TabaPay is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification.","description_format":"text","description_chars":5265,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Life insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Payment Processing & Gateways"],"lifecycle":[{"event":"open","at":"2026-10-14T23:07:39Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 9","filings_12m":9,"filings_prev_12m":4,"green_card_filings_12m":0,"median_offered_wage_usd":147500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":5,"expected_fill_days":51,"reasons":["conf:3","win:early"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/tabapay-content-marketing-lead","json_url":"https://alion.io/job/tabapay-content-marketing-lead.json","meta":{"generated_at":"2026-10-20T13:38:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15217,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":179666},"rest":"https://alion.io/mcp/rest/get_company?id=179666"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftabapay-content-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftabapay-content-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftabapay-content-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/tabapay-content-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftabapay-content-marketing-lead"}]}