{"id":3684481,"url":"https://alion.io/job/talentc-demand-generation-manager-smartyads","title":"Demand Generation Manager - SmartyAds","company":{"id":4476537,"name":"talentC","domain":"talentc.tech","url":"https://alion.io/company/talentc-2","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Breezy","truth_index":{"grade":"B","score":75,"open_postings":6,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":36,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["UA"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"HubSpot","optional":false},{"name":"Looker","optional":false},{"name":"Reddit","optional":true}],"status":"live","first_seen_at":"2026-11-03T12:41:47Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-10T01:44:30Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"SmartyAds is a global AdTech company building innovative programmatic advertising solutions.\nOur ecosystem includes DSP, SSP, and AdExchange platforms, helping advertisers and publishers connect through technology, data, and automation.\nWe are looking for a Demand Generation Manager to drive inbound lead generation for our Demand-Side Platform (DSP).\nYour main goal will be to grow qualified inbound demand for our DSP, improve conversion across the acquisition funnel, and help turn qualified prospects into active advertisers.\nYou'll report to the Head of Marketing and work closely with the Head of DSP, Business Development, Product Manager, and the wider Marketing team.\nWhat You'll Do\nInbound Lead Generation & Growth\nDevelop and execute a B2B inbound acquisition strategy for our DSP based on agreed target customer segments, their needs, and qualification criteria.\nIdentify, prioritize, test, and optimize inbound acquisition channels based on lead quality, conversion performance, and business impact. Channels may include SEO, content, AI search, review platforms, communities, and others.\nOptimize landing pages, messaging, forms, and conversion paths for different customer segments. Run conversion experiments, including A/B tests where traffic volume allows.\nWork with the Content Lead, SEO specialists, and external contractors to prioritize DSP acquisition initiatives, define requirements, and measure their impact on qualified leads and conversions.\nPlan and evaluate paid acquisition campaigns with external specialists, including budget recommendations, performance analysis, and optimization based on lead quality and acquisition costs.\nMarketing Analytics & Funnel Optimization\nWork with Marketing and Business Development to improve lead source tracking, CRM attribution, and reporting from acquisition through customer activation.\nSet up dashboards and reporting to monitor acquisition channels, lead quality, and funnel performance.\nAnalyze the DSP acquisition funnel across registration and demo-request journeys, from initial engagement through qualification, sales handoff, and advertiser activation.\nWork closely with Business Development to understand lead quality, identify conversion bottlenecks, and improve funnel performance.\nMake data-driven decisions to continuously improve acquisition efficiency and lead quality.\nCRM & Lead Management\nDefine lead qualification criteria with Business Development, improve lead routing and nurturing, and introduce or refine lead scoring based on available data.\nBuild segmented email campaigns and automated nurturing workflows to move leads through the funnel.\nCollaborate with Business Development to align lead qualification criteria and ensure effective lead handoff.\nMonitor CRM data quality and ensure accurate tracking of lead sources and conversion stages.\nWhat We're Looking For\n2+ years of experience in B2B Demand Generation, Growth Marketing, or Inbound Marketing, preferably in SaaS or technology companies.\nProven experience generating qualified inbound leads and improving conversion rates.\nStrong hands-on experience with CRM systems, lead scoring, nurturing workflows, and marketing automation.\nSolid analytical skills and experience with marketing attribution, funnel analytics, and performance dashboards.\nExperience with B2B marketing automation and analytics tools such as HubSpot, GA4, Looker Studio, or similar platforms.\nGood understanding of SEO, content-driven acquisition, and emerging channels such as AI search.\nUnderstanding of PPC principles and campaign performance metrics, with the ability to coordinate external specialists.\nExperience with landing page optimization and A/B testing.\nAbility to manage marketing initiatives, prioritize experiments, and suggest decisions based on data.\nStrong communication skills and experience collaborating with B2B Sales or Business Development teams.\nEnglish proficiency at Upper-Intermediate level or higher.\nNice to Have\nExperience in AdTech, MarTech, or programmatic advertising.\nExperience with review platforms, Reddit, and community-driven lead generation.\nFamiliarity with AI search optimization (GEO/AEO).\nWhat Success Looks Like\nTransparent marketing attribution and reporting that clearly connect acquisition channels to qualified leads and paying advertisers.\nA measurable increase in high-quality inbound leads and SQLs.\nEffective lead scoring, segmentation, and nurturing processes.\nImproved conversion rates across the inbound acquisition funnel.\nA consistent, data-driven approach to testing and scaling acquisition channels.","description_format":"text","description_chars":4589,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Ukraine","iso":"UA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Professional Services","Recruiting & 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