{"id":3277818,"url":"https://alion.io/job/talentc-senior-marketing-data-analyst","title":"Senior Marketing Data Analyst","company":{"id":4476537,"name":"talentC","domain":"talentc.tech","url":"https://alion.io/company/talentc-2","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Breezy","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["FR"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":47000,"max_usd":74000,"period":"year","method":"role_seniority_country_cell","sample_n":66},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AppsFlyer SDK","optional":false},{"name":"Google BigQuery","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false},{"name":"A/B Testing","optional":true},{"name":"dbt","optional":true},{"name":"GCP","optional":true},{"name":"Machine Learning","optional":true}],"status":"live","first_seen_at":"2026-10-12T08:03:41Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-29T05:31:27Z","board_verified":true,"closed_at":null,"days_open":16,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":16},"description":"About the Role\nWe are looking for a Senior Marketing Data Analyst to own our marketing data pipeline end-to-end, from extraction, through transformation in BigQuery, to data analysis and client-ready dashboards in Tableau.\nThis is a high-trust, high-autonomy role. You'll be the last line of defense before data reaches clients and internal stakeholders, so precision, proactive communication, and independent problem-solving matter just as much as technical skill.\nWhat You'll Own\nData Pipeline & Extraction\nManage data extraction from ad networks, MMPs (Adjust, AppsFlyer), and analytics tools (GA4) via Improvado into Google BigQuery.\nMonitor pipeline health proactively, catch and flag broken feeds, delayed loads, or schema changes before they affect downstream reporting, not after a client notices.\nData Transformation & Modeling\nBuild and maintain SQL transformations and data models in BigQuery, establishing clean, correct relationships across multiple data sources.\nWrite documented, reusable queries and scripts (SQL, Python and/or R) rather than one-off fixes.\nData Analysis & Insights\nCalculate and model LTV by cohort, channel, and campaign; own churn calculation and reporting.\nBuild predictive models for churn and LTV to support proactive retention and budget decisions.\nRun cohort and retention curve analysis to track user quality over time.\nAnalyze CAC and monitor CAC:LTV ratios to guide acquisition spend; measure ROAS/ROI by channel and campaign.\nConduct funnel and conversion drop-off analysis to identify where users are lost.\nSupport attribution modeling (multi-touch/incrementality) to clarify true channel contribution.\nProduce revenue, spend, and user-growth forecasts; contribute to media mix and budget allocation modeling.\nDashboarding & Visualization\nDesign and maintain interactive Tableau dashboards that blend multiple data sources with correct joins and relationships.\nQA every dashboard and report for accuracy before it reaches a client or stakeholder, numbers tie out, filters work, nothing is stale.\nQuality & Ownership\nTake full ownership of data accuracy from source to dashboard; you self-check rather than relying on someone else to catch mistakes.\nProactively flag anomalies, discrepancies, or risks to your manager and stakeholders as soon as you spot them, no surprises, no last-minute fire drills.\nCollaboration & Communication\nPartner directly with UA/performance marketers, clients, and stakeholders to define KPIs and refine reporting frameworks.\nCommunicate clearly and promptly: status updates, blockers, and caveats are shared before they become problems, not after.\nWhat success looks like in your first 90 days:\nFull fluency with our Improvado → BigQuery → Tableau pipeline and current dashboard suite.\nZero client-facing data-quality escalations traceable to preventable errors.\nAt least one process improvement, automation, or QA safeguard you identified and implemented on your own initiative.\nWhat We're Looking For\n5-8 years of experience in data analytics, ideally within marketing, digital advertising, or performance-driven environments.\nStrong SQL (BigQuery) and working proficiency in Python or R.\nHands-on experience with Improvado or a comparable UI-based data extraction tool.\nAdvanced Tableau skills, you can build multi-source dashboards with correct data relationships, not just single-table charts.\nExperience with Adjust, AppsFlyer, GA4, and major ad networks.\nSolid grasp of core marketing analytics metrics, LTV, CAC, churn, ROAS, retention/cohort analysis, and how to turn them into recommendations.\nComfortable building basic predictive/statistical models (e.g., churn or LTV prediction) using SQL, Python, or R.\nA demonstrated track record of catching your own mistakes before they ship (be ready to talk through a real example in the interview).\nComfortable working with minimal supervision: you flag problems and propose solutions rather than waiting to be asked.\nExcellent written and verbal English; you can explain data issues clearly to non-technical stakeholders.\nBonus Points\nExperience designing and analyzing A/B tests.\nFamiliarity with GCP tooling beyond BigQuery (Cloud Functions, Composer/Airflow, dbt).\nDeeper machine learning experience for predictive analytics (beyond core churn/LTV models).\nAdditional languages beyond English.","description_format":"text","description_chars":4326,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"France","iso":"FR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-26T15:28:13Z"}],"visa":[],"liveness":{"score":81,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":0.9,"age_days":16,"expected_fill_days":35,"reasons":["conf:0","velocity","win:mid"],"computed_at":"2026-10-29T05:49:05Z"},"pay":null,"html_url":"https://alion.io/job/talentc-senior-marketing-data-analyst","json_url":"https://alion.io/job/talentc-senior-marketing-data-analyst.json","meta":{"generated_at":"2026-10-29T06:34:32Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9960,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4476537},"rest":"https://alion.io/mcp/rest/get_company?id=4476537"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftalentc-senior-marketing-data-analyst"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftalentc-senior-marketing-data-analyst"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftalentc-senior-marketing-data-analyst"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/talentc-senior-marketing-data-analyst\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftalentc-senior-marketing-data-analyst"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3277818}},{"tool":"search_jobs","arguments":{"company":"talentc.tech","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3277818},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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