{"id":2453364,"url":"https://alion.io/job/talentful-demand-generation-abm-manager","title":"Demand Generation & ABM Manager","company":{"id":22588,"name":"Talentful","domain":"talentful.ai","url":"https://alion.io/company/talentful","size_band":null,"is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":80,"open_postings":5,"ghost_share":0,"stale_share":0.8,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":61000,"max_usd":122000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":81},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Miro","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-13T13:17:51Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-13T19:23:55Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Talentful is shaping the future of how high-growth companies build world-class teams. We partner with some of the fastest-scaling technology businesses to turn talent into a durable competitive advantage and help them win in the market by attracting, engaging, and retaining the top talent who accelerate growth.\nFounded in 2015, Talentful brings together seasoned talent leaders who embed seamlessly alongside in-house teams. Through a flexible, subscription-based model, we provide the strategic horsepower and operational execution needed to scale with precision-from executive hiring and workforce planning to improving talent processes, employer brand activation, and building inclusive, high-performing organizations. \nOur focus is not simply filling roles, but enabling talent functions to deliver measurable business outcomes. We’ve helped global innovators scale efficiently and thoughtfully, including Alphabet, Microsoft, Pinterest, Atlassian, Expedia, Instacart, Miro, and many more.\nWith a global team across Europe and the US, we’re united by a single mission: to help every company we work with grow to its highest potential. As we continue building the world’s leading talent consultancy, we’re looking for people who want to help redefine what “recruitment” can be by transforming it into a true driver of business value and long-term competitive advantage.\nThe role\nWe're hiring a Demand Generation & ABM Lead to lead the delivery of pipeline generation across inbound, paid and our target accounts. You'll turn the work of our Content, Events and Social & Paid Leads into measurable pipeline, and you'll build and run our account-based marketing motion with the Sales team.\nThis is a hands-on role. You'll set the plan, brief the team, run the ABM programme and manage pipeline performance day to day. You'll be data-led, AI-literate and always testing how to improve.\nWhat you'll do\nDrive pipeline generation\nDrive delivery against marketing-sourced and marketing-influenced pipeline targets set with the VP Global Marketing, and build the plan to hit them.\n\nBuild the integrated campaign calendar across content, events, social and paid, so every channel pulls towards the same pipeline goals.\n\nBrief the Content, Events and Social & Paid Leads on what each campaign and account tier needs. They own the craft; you drive the results.\n\nRun nurture, lead scoring and the MQL-to-SQL handover with Sales in HubSpot.\n\nLead account-based marketing\nBuild and maintain our target account list with Sales and leadership, tiered by fit and value.\n\nDesign and run ABM plays by tier: deep, personalised programmes for top-tier accounts and lighter, programmatic plays for the wider list.\n\nUse engagement and intent signals to spot accounts warming up, and get Sales acting on them quickly.\n\nMap buying groups around TA leaders and tailor messaging to each stakeholder.\n\nPartner on paid\nPartner with the Social & Paid Lead to set paid strategy, objectives and targeting for inbound and ABM campaigns.\n\nOwn ABM audience and account targeting; the Social & Paid Lead owns channel execution, creative and optimisation.\n\nUse pipeline data to recommend where paid budget should shift.\n\nMeasure and report\nOwn pipeline reporting and attribution in HubSpot, giving one source of truth for marketing's contribution.\n\nReport on campaign and account performance to marketing and leadership, and use the data to decide what to scale or stop.\n\nTest and improve\nRun structured experiments on messaging, landing pages and booking flows, using approaches that work with hypergrowth and enterprise audiences.\n\nAnalyse and improve conversion at each funnel stage, from first touch to booked meeting to opportunity.\n\nUse AI tools to scale account research, personalisation, content repurposing and analysis, and help the wider team adopt what works.\n\nHow you'll work with the team\nThe VP Global Marketing owns pipeline targets and strategy. You drive their delivery and own the ABM programme. The specialist leads own their channels and craft, and you bring everything together around shared targets.\nWhat you'll bring\nAround 5+ years in B2B demand generation, in a sales-led business with long cycles and buying committees.\n\nHands-on ABM ownership: you've built a target account list, run tiered plays and can show what it did for pipeline or win rates.\n\nA data-led approach: you build funnel and pipeline reporting, spot what's working and use evidence to decide what to scale or stop.\n\nAn experimentation mindset: you test and iterate on campaigns and conversion, and know how to learn from small sample sizes.\n\nAI literacy: you already use AI tools in your day-to-day work for research, personalisation, content or analysis, and can show the results.\n\nStrong HubSpot skills across campaigns, workflows, lead scoring and reporting.\n\nPaid strategy literacy: you can brief, challenge and interpret paid performance, especially on LinkedIn, without needing to run it day-to-day.\n\nA track record of influencing without authority, getting specialist peers and sales teams behind one plan.\n\nNice to have\nConversion rate optimisation experience across landing pages, forms and booking flows.\n\nExperience in B2B services, an agency or enterprise sales-led SaaS.\n\nExperience marketing to HR, Talent Acquisition or other senior functional leaders.\n\nClient marketing or account expansion experience with existing customers.\n\nExperience with intent or ABM tools, or running effective ABM without much tooling.\n\nOur Global Benefits\nLearning & development Accelerating your personal and professional growth.\n\nFlexible working Hybrid or Remote work to suit your lifestyle - we trust our people.\n\nHealthcare options From employer contributions to health insurance.\n\nWellness allowance contributions Improve either your physical, financial, or mental health with our monthly stipend.\n\nGlobal co-working Deskpass memberships for everyone in our team to work globally on-demand.\n\nEnhanced parental leave 14 weeks paid maternity & 3 weeks paid paternity after 1 year service.\n\nRetirement plan Matched pension contributions or 401(k) plan to start saving.\n\nAt Talentful, we recognize our people are our strongest asset, and the diverse skills they bring to our international workforce are the driving force of our success. As an Equal Opportunity Employer, we do not discriminate on the basis of any protected attribute, including race, color, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. 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