{"id":4063152,"url":"https://alion.io/job/tamara-senior-crm-lifecycle-specialist-b2b","title":"Senior CRM & Lifecycle Specialist - B2B","company":{"id":48934,"name":"Tamara","domain":"tamara.co","url":"https://alion.io/company/tamara","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":90,"open_postings":20,"ghost_share":0,"stale_share":0.4,"repost_share":0,"time_to_fill_p50_days":48,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cairo, Egypt"],"countries":["EG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false}],"status":"live","first_seen_at":"2026-11-11T06:09:07Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-14T22:21:52Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"About Us\nTamara is a leading fintech platform in Saudi Arabia and the GCC region with a mission to help people own their dreams built on being simple, trusted, and everywhere our customers need us. Today, more than 25 million customers and over 130,000 partner merchants depend on Tamara every day for reliable financial solutions across retail, travel, education, healthcare, and beyond. Tamara is backed by Sanabil Investments, a wholly owned company of the Public Investment Fund (PIF), and SNB Capital, among others.\nYour role\nWe’re looking for a Senior CRM & Lifecycle Specialist to own and optimize the B2B merchant lifecycle in the UAE. You will be responsible for improving conversion rates across every step of the partner journey, from new sign-ups to transacting merchants, and for driving product adoption and retention via personalized, data-driven lifecycle campaigns.\nThis is a highly cross-functional role that collaborates closely with the Product, Data, Content, and Performance teams. You will own CRM strategy, campaign logic, segmentation, and performance, while coordinating execution with our CRM agency.\nYour responsibilities\nLifecycle Strategy: Design full-funnel lifecycle journeys to convert leads, drive adoption of Tamara’s products, and ensure merchant retention.\n Funnel Optimization: Own conversion metrics across CRM stages (KYB In Progress, Qualified, Live, Transacting) and reduce drop-off at each step.\nJourney Execution Oversight: Coordinate with the CRM agency to deploy journeys across the different channels and optimize performance.\nEvent & Data Logic: Collaborate with Product and Data teams to define and improve CRM events, and triggers.\nCRM Hygiene & Integration: Maintain CRM data health and resolve issues like duplicate users, invalid events, or broken journeys if they arise.\nSegmentation & Rules: Own segmentation criteria, lifecycle rules, and eligibility logic across the funnel and countries.\nTesting & Reporting: Run A/B tests on messaging, frequency, and touchpoints. Define success metrics and build dashboards to monitor CRM performance.\nPlacement Optimization: Work with Product to introduce new CRM placements inside the Partner Portal and onboarding experience.\nYour expertise:\nComplex CRM Logic Implementation: Expertly configure and maintain advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content to deliver hyper-personalized experiences.\nTechnical Execution: Independently manage complex workflows, event integrations, CRM system configurations, and troubleshooting when needed.\nTool Familiarity: Experience with tools such as Braze, MoEngage, Mandrill & Creatio.\n HTML Knowledge: Familiarity with HTML is a plus.\n4+ years of experience in CRM, lifecycle marketing, or marketing automation (B2B, SaaS, fintech, or marketplaces preferred).\nStrong track record improving conversion rates and funnel velocity through CRM programs.\nExperience managing CRM agencies.\nData-driven mindset with working knowledge of UTM frameworks, segmentation, and marketing attribution.\nComfort working with technical teams on events, APIs, and CRM system logic.\nPerformance Metrics:\nSuccess in this role will be measured by:\nFunnel conversion improvements.\nReduced lifecycle drop-offs and increased velocity to first transaction.\nUplift in transaction volumes due to CRM journeys.\nCRM data accuracy and reduced duplication/errors.\nVolume and learnings from lifecycle experiments.","description_format":"text","description_chars":3455,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Buy Now, Pay Later"],"lifecycle":[{"event":"open","at":"2026-11-11T09:56:54Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":2,"expected_fill_days":48,"reasons":["conf:2","win:early"],"computed_at":"2026-11-14T05:58:10Z"},"pay":null,"html_url":"https://alion.io/job/tamara-senior-crm-lifecycle-specialist-b2b","json_url":"https://alion.io/job/tamara-senior-crm-lifecycle-specialist-b2b.json","meta":{"generated_at":"2026-11-15T01:31:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2867,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":48934},"rest":"https://alion.io/mcp/rest/get_company?id=48934"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftamara-senior-crm-lifecycle-specialist-b2b"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftamara-senior-crm-lifecycle-specialist-b2b"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftamara-senior-crm-lifecycle-specialist-b2b"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/tamara-senior-crm-lifecycle-specialist-b2b\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftamara-senior-crm-lifecycle-specialist-b2b"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4063152}},{"tool":"search_jobs","arguments":{"company":"tamara.co","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4063152},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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