{"id":1435063,"url":"https://alion.io/job/tanger-senior-manager-email-sms","title":"Senior Manager, Email & SMS","company":{"id":1870733,"name":"Tanger","domain":"tanger.com","url":"https://alion.io/company/tanger","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Field & Service","role_family":"Field & Service","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":78000,"max":110000,"currency":"USD","period":"year","gross":null,"usd_annual":110000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"GDPR","optional":false}],"status":"closed","first_seen_at":"2026-09-28T00:00:00Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-10T07:32:39Z","board_verified":false,"closed_at":"2026-10-10T07:32:39Z","days_open":12,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":12},"description":"About the Company\nAt Tanger, our mission is to create shopping destinations that entertain, inspire,and bring our communities together. Guided by our vision to lead the evolution of shopping, we’ve spent over four decades innovating the retail experience as a premier owner and operator of outlet and open-air centers.\nWe live our values every day: we lead with integrity, foster inclusion, and embrace innovation to drive meaningful change. These principles come to life through our actions-we buildtrust, challengethe status quo, win together, and continuously push boundaries to deliver exceptional value and experiences to make it happen.\nTanger team members are our most important asset, and we’re proud to offer an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Our emphasis on relationships, employee growth, and exciting career opportunities sets us apart. And our spirit of innovation, expertise, and relentless pursuit of excellence brings us together.\nAbout the Role\nIn our continued mission to create shopping destinations that entertain, inspire,and bring communities together, Tanger is seeking a\nSenior Manager, Email & SMSThis role offers the opportunity to work both independently and collaboratively,\nsupported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies.\nAbout the Tanger Perks:\nCompetitive salary\n\nGenerous Suite of Medical, Dental, and Vision Benefits\n\n401(k) match\n\nPaid PTO and Holidays\n\nPaid Volunteer Hours\n\nTeam Member Paid Leave Programs\n\nTuition Reimbursement\n\nWellness Incentives\n\nGroup Life and Disability Insurance\n\nVoluntary Benefits\n\nTeam Member Discounts\n\nAnd more…\n\nHow can you contribute to what we do?\nThe Manager, Email and SMS is responsible for the end to end execution, programming, and optimization of Tanger’s email and SMS channels. This role owns the ongoing management of email and SMS programs including campaign builds, automations, lifecycle journeys, audience segmentation, and dynamic content within the Email Service Provider (ESP) and SMS platform.Operating as both a channel owner and hands on practitioner, this role translates business and customer requirements into executable email and SMS logic, ensuring programs are accurately built, thoroughly tested, compliant, and continuously optimized. The Manager partners closely with Marketing, Loyalty, Technology, and Analytics teams to deliver scalable, data driven customer communications that support engagement, traffic, and revenue growth while maintaining platform health, content accuracy and deliverability.\nESSENTIAL JOB DUTIES AND RESPONSIBILITIES\nEmail Programming & Automation\nOwn the programming and configuration of email campaigns and automations within the Email Service Provider (ESP) and SMS platform, including:\nTriggered and event-based programs\n\nMulti-step customer journeys and workflows\n\nBehavioral, transactional, and lifecycle automations\n\nBuild and maintain dynamic email content using:\nHTML and ESP-native templating tools\n\nConditional logic based on customer attributes, behaviors, and preferences\n\nPersonalization tokens, dynamic content blocks, and modular templates\n\nDevelop and manage audience segmentation logic, including:\nBehavioral, transactional, and engagement-based segments\n\nSuppression logic and frequency controls\n\nTesting segments to validate accuracy prior to deployment\n\nPartner with Marketing, Loyalty, and Technology teams to:\nTranslate business and customer requirements into executable email logic\n\nImplement data integrations, field mappings, and data hygiene best practices\n\nTroubleshoot data, rendering, or automation issues impacting campaigns\n\nOwn automation QA and monitoring, ensuring:\nJourneys fire correctly based on triggers and conditions\n\nContent, links, and personalization render accurately\n\nOngoing validation of long-running programs\n\nDocument email programs, templates, and logic to support:\nProgram scalability\n\nKnowledge transfer and operational continuity\n\nFaster onboarding of future team members or vendors\n\nChannel Ownership\nOwn the email and SMS channels, including execution, lifecycle development, testing, and optimization.\n\nDevelop and maintain email and SMS lifecycles (onboarding, engagement, retention, and reactivation) aligned to customer segments and business priorities.\n\nDefine and manage send cadence, messaging frameworks, and channel best practices.\n\nProvide strategic recommendations based on performance trends, testing results, and customer behavior analysis.\n\nPlatform, Deliverability & Compliance\nServe as the primary owner of Email Service Provider (ESP) and SMS platform operations, including configuration, troubleshooting, and vendor coordination.\n\nManage email and SMS deliverability, sender reputation, opt-in/opt-out flows, short codes, and domain configurations.\n\nEnsure all programs comply with relevant regulations (CAN-SPAM, TCPA, GDPR/CCPA, consent management standards).\n\nLead operational planning for ESP enhancements, migrations, or new feature adoption as required.\n\nAnalytics, Testing & Reporting\nEstablish and execute testing methodologies (A/B, multivariate, incrementality) to improve performance.\n\nAnalyze campaign and lifecycle results across key metrics (engagement, conversion, revenue lift).\n\nProduce weekly, monthly, and quarterly performance reporting with clear insights and recommendations.\n\nPartner with analytics and data teams to improve measurement, attribution, and actionable reporting.\n\nCross-Functional Collaboration\nAct as the voice of the Email and SMS channels in campaign planning, initiative reviews, and cross-departmental discussions.\n\nPartner closely with Marketing, Loyalty, Media, Technology, Legal, and Customer Care teams.\n\nMaintain project plans, timelines, and dependencies using approved project management tools.\n\nCreate and maintain program documentation and playbooks to support scalability and continuity.\n\nCOMPETENCIES\nThis list is illustrative only and not a comprehensive listing of all functions and tasks performed by incumbents of this class.\nStrong ownership mindset with the ability to operate independently\n\nDeep knowledge of email and SMS best practices, lifecycle marketing, and compliance requirements\n\nExcellent analytical, problem-solving, and decision-making skills\n\nProven ability to balance strategic thinking with hands-on execution\n\nExceptional attention to detail and quality standards\n\nStrong written and verbal communication skills\n\nAbility to manage multiple workstreams in a fast-paced environment\n\nAdhere to Tanger’s Values: Integrity, Innovation, and Inclusion\n\nTRAVEL:\nThis position requires up to 5% travel. Must be able to travel via commercial airlines.\nJOB SPECIFICATIONS:\nREQUIRED EDUCATION AND EXPERIENCE:\nBachelor’s degree in Marketing, Communications, Business, or related field\n\n3-5 years of related experience in email and/or SMS marketing, lifecycle marketing, or digital channel management\n\nHands-on experience with enterprise-level ESPs and SMS platforms (e.g., Campaigner, Salesforce, Braze, Iterable, Klaviyo, Cordial, Vibes, etc.)\n\nDemonstrated experience with segmentation, automations, testing, and performance optimization\n\nPREFERRED EDUCATION AND EXPERIENCE\nExperience in retail, consumer, loyalty, or multi-location businesses\n\nExperience supporting ESP migrations or major platform enhancements\n\nWorking knowledge of HTML for email marketing\n\nHIRING RANGE DISCLAIMER\nThe base salary range represents the low and high end of the hiring range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Tanger's total compensation package for employees.\nHiring Range: $78,000 - $110,000 per year\nExperience the difference and be a part of our extraordinary team!\nEEO and E-verify\nTanger values diverse perspectives, backgrounds, and unique contributions and is committed to fostering an environment where everyone is valued and respected. Our talent management approach, which includes policy development, training, goals, and targets, is aimed at fostering a fair, inclusive, collaborative, and innovative culture.\nTanger is proud to be an Equal Opportunity Workplace. All employment decisions are based on qualifications, merit, and business need.\nAccessibility Note: If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, or if you are unable to use the online application, please request accommodation or ask for an alternative method of applying by emailing:\n.\nAll recruitment is managed internally; unsolicited agency submissions from recruiters or staffing agencies will not be considered.\nE-Verify® is a registered trademark of the U.S. Department of Homeland Security EOE. Drug Free Workplace. A background check will be conducted for this position. 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