{"id":995980,"url":"https://alion.io/job/tanium-digital-marketing-manager","title":"New Market GTM - Digital Marketing Manager","company":{"id":3992,"name":"Tanium","domain":"tanium.com","url":"https://alion.io/company/tanium","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":9,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":40,"computed_at":"2026-11-08T05:47:12Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tokyo, Japan"],"countries":["JP"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":44000,"max_usd":105000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false},{"name":"ServiceNow","optional":false},{"name":"Tanium","optional":false},{"name":"AI Agents","optional":true},{"name":"LinkedIn","optional":true},{"name":"Windows","optional":true}],"status":"live","first_seen_at":"2026-09-17T07:11:48Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-11-08T08:42:04Z","board_verified":true,"closed_at":null,"days_open":52,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":52},"description":"The Basics:\nAt Tanium, the Digital Marketing Manager, Japan owns digital awareness, engagement, and pipeline across Tanium’s top enterprise accounts in Japan. This role builds and owns Tanium’s digital marketing engine in Japan - turning global strategy into Japan-market execution through integrated, account-based digital programs that build measurable share of voice within named target accounts and convert engagement into qualified pipeline for the Japan field sales team.\nPerformance is judged on account penetration, engagement depth, and pipeline contribution within Japan’s most strategic enterprises, with priority focus on BFSI and Critical Infrastructure, and Tanium’s alliance motions with ServiceNow and Microsoft. This role reports to the Director, Japan Marketing.\nWhat you’ll do:\nBuilding awareness & engagement within named target accounts by:Building Tanium’s digital share of voice and brand awareness within Japan’s top enterprise accounts, leading with BFSI and Critical Infrastructure\nDriving and measuring account-level engagement - intent signals, content consumption, web and event interaction - concentrating spend where buying signals are strongest\nMoving accounts deliberately through awareness → engagement → pipeline, reporting on account progression rather than impressions or clicks alone\n\nDriving pipeline & revenue growth by:Converting digital engagement into qualified leads and opportunities, meeting or exceeding quarterly pipeline and NARR targets for Japan\nOptimizing for conversion rate, pipeline velocity, and account penetration - not lead volume in isolation\n\nLeading account-based & regional campaigns by:Planning, launching, and optimizing paid search, paid social, programmatic display, and ABM tailored to Japan segments, buyer personas (CISO, CIO, IT and Security operations leaders), and the named account list\nTranscreating - not merely translating - messaging and creative so it carries cultural, linguistic, and contextual relevance for Japanese enterprise buyers\nIntegrating digital with Japan field and event marketing to deliver full-funnel account engagement, including flagship moments such as Converge and regional Tanium events\nLeading cross-functional teams and agency partners to deliver integrated campaigns on time and on budget\n\nReporting on performance analytics by:Tracking and reporting account-level KPIs - account penetration, engagement rate, intent lift, conversion, ROAS, and pipeline/NARR contribution - with clear, actionable recommendations\nPresenting results to both Japan and global stakeholders, translating Japan-market nuance for HQ and global strategy for the local team\n\nOwning ABM platform & MarTech by:Owning and optimizing the ABM and intent platform and Japan’s use of the global MarTech stack (Marketo, Salesforce), driving engagement and pipeline from target accounts\n\nManaging budget & vendors by:Owning the Japan digital marketing budget, allocating for maximum ROI against the target account mandate\nManaging vendor and agency relationships for quality, accountability, and timely delivery\n\nProducing localized content & social media by:Developing and localizing marketing content including blog posts, whitepapers, case studies, and email campaigns to resonate with the Japanese audience and position Tanium as a thought leader\nOverseeing and managing Tanium Japan’s social media channels, creating engaging and relevant content to build and nurture the online community\n\nTracking market insights & innovation by:Monitoring Japan digital trends, the local digital ecosystem (Yahoo! Japan, LINE, Japanese search/SEO behavior), competitor activity, and Japanese enterprise buying behavior\nTesting and scaling innovative digital tactics that improve effectiveness and deepen account penetration\n\nWe’re looking for someone with: \nEducation\nBachelor’s or Master’s degree in Marketing, Advertising, Communications, or a related field\nExperience and Skills\nMust Haves:\n5-7 years in B2B digital marketing, demand generation, or field marketing, with a proven record in Japan-wide enterprise marketing roles\nDemonstrated delivery of pipeline and revenue outcomes through digital channels\nHands-on expertise across paid search, paid social, programmatic, and ABM\nAdvanced proficiency in MarTech platforms - Marketo or Eloqua, Salesforce, and ABM/intent tools\nStrong analytical skills: campaign reporting, optimization, and presenting insight to senior stakeholders\nNative or business-fluent Japanese (written and spoken), with the ability to create, judge, and refine Japanese-language B2B content and creative, paired with business-level English for daily global collaboration\nDeep understanding of Japanese enterprise buying behavior - consensus-driven, multi-stakeholder (稟議 / ringi) decision-making and long, relationship-led cycles - and how to design digital engagement that respects it\nWorking knowledge of the Japanese digital ecosystem: Yahoo! Japan, LINE, local search behavior, and Japan-specific SEO\nFamiliarity with the Japan B2B media, agency, and partner landscape\nProven ability to operate as the Japan node of a global marketing organization: adapting global brand, messaging, and campaign frameworks for local execution\nSales-aligned operator who partners closely with Japan field sales on account selection, engagement, and shared pipeline accountability\nGood to Have:\nEnterprise software / SaaS marketing experience; cybersecurity, infrastructure, or endpoint experience a distinct advantage\nExperience marketing to security and IT decision-makers (CISO, CIO, Head of Infrastructure)\nAwareness of alliance- and partner-led GTM (e.g., ServiceNow, Microsoft, regional SIs)\n\nTravel Requirements:\nRegular domestic travel within Japan required (customer visits, events, partner engagements), with occasional international travel.\nAbout Tanium \nTanium is the Autonomous IT company. As Al accelerates both innovation and risk, Tanium Atlas, the company's autonomous operating system, puts the full depth of the Tanium Autonomous IT Platform behind every IT and security operator - human and agentic. Tanium provides the real-time intelligence, agentic decision-making, and autonomous execution operators needed to detect, decide, and remediate at machine speed across their endpoint estate. \nThe company is recognized as a Leader in the inaugural 2026 Gartner® Magic Quadrant™ for Endpoint Management Tools, as a Leader in the IDC MarketScape: Worldwide Client Endpoint Management Software for Windows Device Management 2025-2026 Vendor Assessment, and as a Leader in The Forrester Wave™. Endpoint Management Platforms, Q2 2026.\nTo learn how Tanium delivers Autonomous IT for unstoppable business, visit www.tanium.com and follow us on LinkedIn and X.\nOn a mission. Together. \nAt Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions. \nAs a global organization with stakeholders around the world, it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. \nOur commitment to excellence and innovation has earned us a place on the Forbes Cloud 100 list for ten consecutive years, and we continue to be recognized worldwide as a great place to work. \nTaking care of our team members \nEach of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most. \nTanium is an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, gender identity, sexual orientation, disability, protected Veteran status, or other legally protected categories. If you require a reasonable accommodation in searching for a job opening, completing an application, interviewing, or completing any pre-employment testing or requirements, please contact . For more information refer to the “Know Your Rights” poster which is available here - https://www.eeoc.gov/poster.\nPlease be aware of job offers coming from people claiming to be Tanium employees. Tanium employees will only use @tanium.com email addresses to communicate with you, will have video interviews with you, and will never ask you for money.\nThis link leads to the machine readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.\nFor more information on how Tanium processes your personal data, please see our Privacy Policy.\nTanium is an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, gender identity, sexual orientation, disability, protected Veteran status, or other legally protected categories. If you require a reasonable accommodation in searching for a job opening, completing an application, interviewing, or completing any pre-employment testing or requirements, please contact . For more information refer to the “Know Your Rights” poster which is available here - https://www.eeoc.gov/poster.\nPlease be aware of job offers coming from people claiming to be Tanium employees. Tanium employees will only use @tanium.com email addresses to communicate with you, will have video interviews with you, and will never ask you for money.\nThis link leads to the machine readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.\nFor more information on how Tanium processes your personal data, please see our Privacy Policy.","description_format":"text","description_chars":10590,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Japanese","level":"Advanced (C1)","optional":false},{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Japan","iso":"JP","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["IT Service & Asset Management","Endpoint Security"],"lifecycle":[{"event":"open","at":"2026-09-17T07:36:35Z"}],"visa":[],"liveness":{"score":45,"band":"ok","label":"Likely open","p_open":1,"p_active":0.813,"p_room":0.55,"age_days":51,"expected_fill_days":40,"reasons":["conf:1","velocity","win:tail"],"computed_at":"2026-11-08T05:47:12Z"},"pay":null,"html_url":"https://alion.io/job/tanium-digital-marketing-manager","json_url":"https://alion.io/job/tanium-digital-marketing-manager.json","meta":{"generated_at":"2026-11-08T12:32:49Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26665,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3992},"rest":"https://alion.io/mcp/rest/get_company?id=3992"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftanium-digital-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftanium-digital-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftanium-digital-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/tanium-digital-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftanium-digital-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":995980}},{"tool":"search_jobs","arguments":{"company":"tanium.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":995980},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}