{"id":1884517,"url":"https://alion.io/job/tapcheck-senior-performance-marketing-manager","title":"Senior Performance Marketing Manager","company":{"id":1855711,"name":"Tapcheck","domain":"tapcheck.com","url":"https://alion.io/company/tapcheck","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Plano, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":77000,"max_usd":156000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2824},"experience_years_min":null,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-05T00:11:06Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-22T14:59:53Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"This role offers both a remote and hybrid option. Employees located within 30 miles of Plano TX, are required to be in-office Tuesday through Thursday each week.\n If remote, Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MI, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, UT, VA, WA, WI.\nAt this time, Tapcheck does not provide sponsorship for employment-based visas (e.g., H-1B, L-1, TN, etc.). Candidates must already possess the right to work in the United States without the need for employment-based visa sponsorship now or in the future.\nAbout the Job\nTapcheck is hiring a Sr. Performance Marketing Manager to own our inbound paid program end to end. Paid search (Google, Bing) is the primary engine, with LinkedIn and website conversion rate optimization (CRO) as secondary focus areas. This is a senior individual-contributor role that owns both strategy and hands-on execution. Significant experience in these inbound channels is required.\nReporting into the Sr. Director of Growth Marketing, you’ll be measured on qualified pipeline and efficiency, not just top-of-funnel volume. Working closely with top-funnel Demand Generation counterparts and RevOps, you’ll turn paid investment into Sales-accepted demos and Opportunities, improve conversion across the funnel, and help stand up new higher-intent channels as the program scales.\nWhat You’ll Do\nOwn paid search as the primary pipeline engine\nOwn the inbound paid program from strategy through hands-on execution, with paid search (Google Ads, Microsoft Ads) as the primary driver of qualified pipeline\n\nCarry a pipeline and efficiency mandate: drive Sales-accepted demos and Opportunities at an improving cost per Opp, not just lead volume\n\nContinuously optimize account structure, keywords, bids, budgets, ad copy, and landing pages to improve Quality Scores, conversion rates, and lead quality\n\nOptimize secondary channels and on-site conversion\nOptimize and tune LinkedIn (including InMail) as a secondary channel: tighten targeting to our ICP, cut waste, and test tactics that convert further down the funnel\n\nOwn website conversion rate optimization for inbound paths, running iterative tests across pages, forms, and offers in partnership with Demand Gen and Web\n\nOwn tracking, attribution, and reporting\nEnsure accurate tracking, attribution, and reporting across paid channels (GA4, Google Tag Manager, Salesforce/HubSpot)\n\nDeliver bi-weekly performance reporting, including performance to goal, insights, learnings, and next-step recommendations\n\nPartner across the funnel and scale the program\nPartner with Demand Generation and RevOps to tie spend to pipeline and revenue, and help launch new higher-intent inbound channels as the program grows\n\nWhat You’ve Done\nRequired\nSpent 7+ years managing and optimizing Google Ads and Microsoft Ads in a performance-driven environment\n\nBuilt a track record of optimizing for lead quality and pipeline outcomes (MQL, SQL, Opportunity, cost per Opp), not just volume\n\nDeveloped strong proficiency in campaign analysis, keyword research, bid strategy, and budget management\n\nDeveloped strong proficiency in website CRO, including outside-the-box iterative testing on landing pages and forms\n\nBuilt working knowledge of LinkedIn Ads, including audience strategy, bidding, creative testing, and InMail\n\nWorked with analytics and tracking tools, including Google Analytics 4, Google Tag Manager, and CRM integrations (Salesforce and/or HubSpot)\n\nBuilt Salesforce reports and dashboards\n\nApplied strong analytical skills to connect channel performance to Lead, MQL, and Opportunity outcomes\n\nSet strategy and executed it yourself as a sole owner, driving priorities and outcomes with minimal oversight\n\nStayed highly organized, detail-oriented, and disciplined in execution and reporting\n\nCommunicated clearly in writing and verbally, especially when summarizing performance, insights, and next steps\n\nPreferred\nBuilt your performance-marketing experience in a B2B environment\n\nAbout Tapcheck\nTapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early. Available at no cost to employers, our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis.\nThe Tapcheck team is passionate about our mission to improve financial wellness and boost business productivity. By giving workers the ability to transfer wages they've earned directly to their bank account or pay card without waiting for payday, Tapcheck eliminates the need for high-interest payday loans or employer-funded cash advances.\nHow We Get Things Done\nOur core values act as a steadfast guide, directing our decisions and anchoring our actions. We consider these values non-negotiable, especially when it comes to our hiring process.\nHumility: We believe in the power of humility. We value team players who are down-to-earth, respectful, and open to learning from others. Our employees approach challenges with a positive attitude, acknowledging their strengths and weaknesses while celebrating the achievements of their colleagues.\n\nGrit: We admire individuals with grit - those who demonstrate unwavering determination and resilience in the face of obstacles. At Tapcheck, we take pride in overcoming challenges together, pushing the boundaries of what is possible, and embracing failure as an opportunity for growth.\n\nRaising the Bar: Continuous improvement is at the heart of our culture. We are committed to setting high standards and pushing ourselves to exceed them. We seek employees who are innovative and strive for excellence, constantly seeking ways to enhance our products, services, and processes.\n\nStriving for Growth: We foster an environment that encourages personal and professional development. Our employees are driven to learn, grow, and adapt to new circumstances. We support individuals who take initiative, seek out new challenges, and actively contribute to their own growth and the growth of the company.\n\nWhy Join Tapcheck?\nMission that matters. We're changing how Americans access their pay - giving workers financial flexibility without the debt trap of payday loans.\n\nFlexible PTO. No accrual caps, no counting days. Take the time you need.\n\n10 paid holidays. Including both Christmas Eve and New Year's Eve.\n\nComprehensive health coverage. Medical through Blue Cross Blue Shield of Texas (PPO and HDHP options, HSA-eligible with employer contribution), plus dental and vision through MetLife.\n\nFSA, Basic Life/AD&D, and an Employee Assistance Program (EAP).\n\n401(k) with a 100% match up to 3% of your salary, through Mutual of America. Eligible after 90 days.\n\nA team that lives its values. Humility, grit, and a genuine drive to raise the bar - every day.\n\nCompensation\nCompensation at Tapcheck is competitive and benchmarked to your role and the market. We're committed to a total rewards package that reflects your impact. Full details are shared as part of our hiring process.\n Equal Employment Opportunity Policy\nTapcheck, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.","description_format":"text","description_chars":7680,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Software & Embedded Finance","HR & Payroll Software"],"lifecycle":[{"event":"open","at":"2026-10-05T01:31:07Z"}],"visa":[],"liveness":{"score":71,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.791,"p_room":0.9,"age_days":17,"expected_fill_days":36,"reasons":["conf:1","win:mid"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/tapcheck-senior-performance-marketing-manager","json_url":"https://alion.io/job/tapcheck-senior-performance-marketing-manager.json","meta":{"generated_at":"2026-10-22T18:55:36Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1934,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1855711},"rest":"https://alion.io/mcp/rest/get_company?id=1855711"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftapcheck-senior-performance-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftapcheck-senior-performance-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftapcheck-senior-performance-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/tapcheck-senior-performance-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftapcheck-senior-performance-marketing-manager"}]}