{"id":2970208,"url":"https://alion.io/job/tapestry-seoaeo-lead-apac","title":"SEO/AEO Lead, APAC","company":{"id":8597,"name":"Tapestry","domain":"tapestry.com","url":"https://alion.io/company/tapestry","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":82,"open_postings":415,"ghost_share":0,"stale_share":0.93,"repost_share":0,"time_to_fill_p50_days":20,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":34000,"max_usd":93000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1214},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"GA4","optional":false},{"name":"Screaming Frog","optional":false}],"status":"live","first_seen_at":"2026-10-21T01:59:42Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-29T03:53:35Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Explore the possibilities across our global house of brands.\nDefined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.\nAt Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.\nSEO Strategy & Roadmap\nOwn the end-to-end SEO/AEO strategy and roadmap for Coach and Kate Spade New York across all APAC markets, aligning regional priorities with global SEO/AEO guidelines and brand calendars.\nBuild and maintain keyword strategy, competitive benchmarking, and market-level opportunity sizing across APAC, identifying whitespace by category, brand, and market.\nSet quarterly and annual organic search targets in partnership with regional eCommerce leadership and track progress against traffic, ranking, and revenue KPIs.\nTechnical SEO/AEO\nLead technical SEO/AEO initiatives across regional sites, including site architecture, crawlability, indexation, structured data/schema markup, Core Web Vitals.\nPartner with engineering and platform teams to prioritize, scope, and ship technical fixes, and manage international SEO/AEO configuration (hreflang, market-specific domains/subfolders).\nRun regular technical SEO/AEO audits and site health checks, translating findings into a prioritized backlog with clear business impact.\nContent & On-Page SEO/AEO\nDrive on-page and content SEO/AEO in partnership with regional content, marketing, merchandising, and localization teams, ensuring category, product, and editorial content is optimized for local search behavior in each market's language and script.\nDevelop on-page optimization guidelines and briefing templates for content and merchandising teams across brands and markets.\nLocal Search Engine Optimization\nManage market-specific search engine requirements beyond Google, including Naver, and Yahoo! Japan, ensuring compliant, locally optimized site and content setups.\nStay ahead of search engine algorithm updates, regional regulatory or compliance changes and emerging search behaviors (voice, visual, generative/AI search), translating them into action for the brands.\nPerformance Reporting & Analytics\nOwn SEO/AEO performance reporting and forecasting, using tools such as Google Search Console, GA4/Adobe Analytics, and third-party platforms. Turn organic search data into clear insights and recommendations for regional and global leadership.\nMeasure the impact of SEO/AEO initiatives on traffic, conversion, and revenue, and build a test-and-learn culture around on-page and technical changes.\nCross-Functional & Agency Partnership\nPartner with paid search, social, marketing and CRM teams to ensure a cohesive full-funnel search and discovery strategy, and coordinate with global SEO/AEO peers in EMEA and the Americas to share best practices.\nManage relationships with regional SEO/AEO agencies and vendors, briefing work, reviewing deliverables, and holding partners accountable to KPIs and timelines.\nAct as the go-to SEO/AEO subject matter expert for regional marketing and eCommerce stakeholders and represent APAC search priorities in global SEO/AEO forums.\nQualifications\n7+ years of SEO experience, including experience managing SEO/AEO strategy across multiple APAC markets, ideally within retail, fashion, luxury, or eCommerce.\nProven track record improving organic traffic, rankings, and revenue across multi-brand or multi-market digital properties.\nDeep technical SEO/AEO expertise (crawl budget, structured data, Core Web Vitals, international/hreflang setup) and working knowledge of the region's non-Google search engines.\nHands-on experience with SEO/AEO and analytics tooling such as Google Search Console, GA4/Adobe Analytics, Screaming Frog, Ahrefs/SEMrush/BrightEdge\nStrong stakeholder management skills, with experience influencing cross-functional partners (content, engineering, brand, local market teams) without direct authority.\nExperience managing external agencies and reporting to senior leadership, with the ability to translate technical SEO/AEO concepts into business impact.\nFluency in English required; proficiency in Mandarin, Japanese, or Korean is a strong plus given the regional scope.\nUniversity degree in Marketing, Business, Communications, or a related field; equivalent professional experience considered.\n Our Competencies for All Employees\nCourage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.\nCreativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.\nCustomer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.\nDealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.\nDrive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.\nInterpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.\nLearning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.\nOur Competencies for All People Managers\nStrategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.\nDeveloping Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.\nBuilding Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.\nTapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.\nVisit Tapestry, Inc.","description_format":"text","description_chars":8458,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[{"language":"Japanese","level":"All levels","optional":false},{"language":"English","level":"Advanced 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