Senior Carpet & LVT Communication Specialist
Are you an experienced communications professional with a passion for storytelling, marketing and project management?
As a Senior Carpet & LVT Communication Specialist, you’ll play a key role in developing and implementing communication and marketing strategies for our commercial Carpet and LVT product portfolios across EMEA. You’ll turn product innovations into inspiring stories, develop impactful campaigns and ensure our products are successfully launched onto the market.
You’ll work closely with teams in Product Management, Marketing, Design, Sustainability and Digital. You’ll be responsible for the entire communication process: from strategy and concept development to implementation and evaluation.
What will you be doing?
Product launches & communication
- Developing and implementing 360° communication strategies for new Carpet and LVT product launches.
- Crafting compelling product stories, key messages and value propositions.
- Aligning communication activities with the wider business objectives.
Content creation & marketing tools
You will develop and coordinate a wide range of communication materials, including:
- Brochures and catalogues
- Presentations and sales materials
- Video and photography projects
- Infographics
- Web and landing pages
- SEO content
- Social media content
- Sampling and sales enablement tools
You will ensure that all communications comply with brand guidelines and are of high quality, both in terms of content and visuals.
In addition, the role involves travelling to other EMEA countries for around 10-15 per cent of your time.
Project and stakeholder management
- Leading communication projects from briefing to delivery.
- Co-ordinating internal stakeholders and external agencies.
- Monitoring schedules, quality and budget.
- Collaborating with international teams within a matrix organisation.
Campaigns & performance
Rolling out integrated online and offline communication campaigns.
- Supporting product launches, sustainability communications and customer engagement initiatives.
- Monitoring results and implementing optimisations based on KPIs.
What do you bring to the role?
Education
- A completed higher professional education (HBO) or university (WO) degree, preferably in Communication, Marketing or a related field.
Experience
- At least 5 years’ experience in communications or marketing communications.
- Experience in managing communications projects involving multiple stakeholders.
- Experience with both digital and traditional communications channels.
- Experience in a B2B environment is a strong advantage.
- Experience in an international organisation or matrix structure is an advantage.
Skills
- Strategic communication skills
- Strong storytelling and writing skills
- Project management
- Stakeholder management
- Budget management
- Collaboration with external agencies
- Knowledge of digital marketing
- Attention to detail and high quality standards
- Excellent written and spoken English communication skills; Dutch is an advantage.
Who are we?
With a net turnover of more than 3.3 billion euros in 2025, Tarkett is an international market leader in innovative and sustainable flooring solutions, including vinyl, linoleum, carpet, PVC, wood and laminate, artificial grass and athletics tracks.
Tarkett serves customers in more than 100 countries worldwide. With 12,000 employees, 25 R&D centres, 8 recycling centres and 33 production sites, Tarkett sells 1.3 million square metres of flooring every day to customers including hospitals, schools, homes, hotels, offices, shops and sports clubs. The Group is committed to sustainable development and has implemented an eco-innovation strategy aligned with the principles of the circular economy.
The Waalwijk site is the epicentre for sustainable and innovative carpet flooring, with a strong position in offices, educational and public sector institutions, healthcare, hotels, cruise ships and residential applications. Through its Desso brand, Tarkett has a mission: to develop unique products that create a significantly better indoor environment, thereby benefiting people’s health and well-being. In Waalwijk, over 300 employees work in Production, Sales, Marketing, HR, Finance, Purchasing and Supply Chain.
What do we offer?
- A challenging international role within a leading organisation.
- Plenty of scope for initiative, creativity and personal responsibility.
- Collaboration with enthusiastic colleagues from various disciplines and countries.
- The opportunity to make a tangible contribution to the positioning of our innovative product portfolios within EMEA.
- A working environment centred on collaboration, development and entrepreneurship.
- A competitive salary and excellent fringe benefits.
- A good pension scheme and travel allowance.
- A dynamic, international working environment.
- Tarkett Cares, our volunteering programme where you can contribute two working days a year to local charities.
- Opportunities for training and access to GoodHabitz.
- Discounted gym membership via Bedrijfsfitness Nederland.
- A wellbeing programme.
- An active staff association organising various activities.
- A group discount on your health insurance.
- 24 days’ annual leave and 13 ATV days (on a full-time basis).
- Fresh fruit in the office four times a week.
Interested?
Are you the communications specialist who can think strategically and deliver operationally? If so, we’d love to meet you.
Please submit your CV and covering letter via our Tarkett careers page (careers.tarkett.com). For further information, please contact our HR Officer, Shivani Mahabier, by email at [email protected] or by telephone on 06-11190706.
Acquisitie naar aanleiding van deze vacature is niet gewenst.
By joining us, you will be part of an international culture where you can expand your horizons, change the game and design the future of society. And where our values of collaboration, creativity, commitment and caring underpin our success.
Come and see how life is at Tarkett!
By joining us, you will be part of an international culture where you can expand your horizons, change the game and design the future of society. And where our values of collaboration, creativity, commitment and caring underpin our success.
Come and see how is life at Tarkett!