{"id":3184302,"url":"https://alion.io/job/tatcha-assistant-manager-social-media","title":"Assistant Manager, Social Media","company":{"id":1781169,"name":"Tatcha","domain":"tatcha.com","url":"https://alion.io/company/tatcha","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":75000,"max":85000,"currency":"USD","period":"year","gross":null,"usd_annual":85000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false}],"status":"live","first_seen_at":"2026-10-23T20:58:51Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-11-06T17:34:08Z","board_verified":true,"closed_at":null,"days_open":13,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":13},"description":"Who We Are\nTatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”-an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.\nJob Summary\nTatcha is looking for a passionate, culturally-fluent, and detail-oriented Assistant Manager, Social Media in San Francisco. This role sits at the intersection of community, content, culture, and insights, with a focus on building meaningful relationships with our audience while translating real-time performance data into actionable ideas for the brand. \nAs a key member of the Social Media team, you will help shape how Tatcha shows up across social every day. You will own day-to-day community management and publishing across our organic channels, developing meaningful relationships with our audience while bringing Tatcha’s distinctive voice to life through every interaction. You will stay close to cultural and platform conversations, identify opportunities to engage, and partner cross-functionally with Team Love (Customer Care), Influencer, Global Brand, Product Development, E-Commerce, and Commercial teams to ensure community feedback and social insights inform the broader business.\nBeyond community, you will operate as a social generalist across copywriting, reporting, performance analysis, and content development. You will translate audience behavior, community sentiment, and social performance into clear insights and recommendations that help strengthen our content and social strategy. You will also contribute to the development of social-first content and copy across Instagram, TikTok, Broadcast Channel, and other emerging platforms, adapting our voice and storytelling to each channel.\nWe’re looking for a positive self-starter who can balance creativity with analytical thinking and move quickly without sacrificing attention to detail. You’re naturally curious about culture and consumer behavior, have a strong instinct for what makes people stop, engage, and share, and are excited by the opportunity to work across the full spectrum of social.\nThis is an opportunity to be on the front lines of Tatcha’s digital presence, building community, shaping our social voice, uncovering meaningful insights, and helping evolve how the brand connects with its audience.\nKey Responsibilities\nCommunity Engagement & Social Publishing - 50%\nOwn day-to-day community management across Instagram, TikTok, Broadcast Channel, and other organic social platforms, responding to comments, DMs, mentions, and relevant off-platform conversations with a thoughtful, elevated, and on-brand voice.\nLead day-to-day organic social publishing across platforms, coordinating closely with the Social Content subteam on asset handoffs and ensuring content goes live accurately and on time while maintaining platform best practices and brand standards.\nConduct daily community sweeps, on and off channel, to identify product questions, customer feedback, emerging conversations, and opportunities to engage meaningfully with our audience. \nBuild trusted relationships with community members through thoughtful, personalized interactions that reinforce Tatcha’s brand voice, values, and commitment to care.\nPartner with Team Love (Customer Care) to address escalated customer inquiries and provide accurate product recommendations.\nMonitor sentiment and emerging issues in real time, proactively flagging potential risks or crisis conversations and escalating to the appropriate internal teams.\nIdentify opportunities to surprise and delight community members, strengthening brand love and advocacy.\nPartner closely with the Influencer team to identify brand superfans and integrate UGC into content strategy.\nOwn the development and execution of Broadcast Channel programming and activations designed to deepen engagement, strengthen brand affinity, and cultivate a sense of insider community.\nAct as the real-time eyes and ears of the brand on social, identifying recurring themes, consumer sentiment, product feedback, cultural conversations, and emerging audience interests.\nSocial Insights, Reporting & Analytics - 30%\nTrack and report on community health, sentiment, engagement trends, audience feedback, and established KPIs across channels, flagging meaningful shifts, opportunities, and emerging trends.\nOwn weekly and monthly performance updates\nDevelops campaign and post-mortem reporting, identifying key insights and learnings.\nAnalyze performance at the post, channel, and campaign level to identify patterns, opportunities, and key learnings.\nPartner with the Senior Manager, Social Media to develop clear takeaways and recommendations from social performance into actionable recommendations for creative, copy, content formats, and future campaigns, and help present insights to the broader Social team and cross-functional partners.\nSurface meaningful product feedback and consumer insights to Product Development, Product Marketing, and Brand teams to help inform future innovation and campaign development.\nSocial Content, Copywriting & Team Support - 20%\nOwn day-to-day social copywriting across Tatcha’s organic channels, including Instagram feed, Instagram Stories, Instagram Broadcast Channel, TikTok, and other emerging platforms. \nDevelop platform-specific copy that brings Tatcha’s brand voice to life while adapting tone, messaging, and storytelling to each channel.\nPartner with the broader Social team to connect brand priorities, product launches, cultural moments, creator content, and community conversations into content plans. \nSupport broader Social team across content development, campaign execution, and other priorities as needed.\nProactively identify opportunities to improve social workflows, processes, and ways of working across the team.\nAbility to create, capture, edit, source, and/or support the development of social-first content for organic and paid channels (as needed) is a plus, including short-form video, Stories, graphics, photography, and behind-the-scenes content.\nQualifications\n3-5+ years of experience in social media, community management, influencer or brand marketing, or a related field, preferably within beauty, skincare, or luxury.\nStrong understanding of Instagram, TikTok, and emerging social platforms, with an eye for engagement and trendspotting.\nExperience partnering cross-functionally with Customer Care, Influencer, Brand Marketing, Product Development, and E-Commerce teams with strong collaboration skills.\nExceptional written communication skills with the ability to adapt brand voice across various touchpoints.\nStrong analytical instincts and comfort working with performance data, including the ability to identify patterns, draw insights, and translate data into actionable recommendations.\nExperience using social media management or social listening platforms (e.g., Dash Social, Meltwater, or similar) is a plus.\nHighly organized with excellent project-management skills, strong attention to detail, and follow-through.\nComfortable taking initiative and able to thrive in a fast-paced environment.\nComfortable navigating real-time brand interactions, sensitive customer conversations, and potential issues with professionalism, empathy, and sound judgment. \nPassion for skincare, beauty, and brand storytelling, with a customer-first mindset.\nB.A. in Communications, Marketing, or similar.\nThe Details\nThe expected base salary range for this position is $75,000 - $85,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.\nThis position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. #LI-BH1\nTatcha is committed to inclusion and belonging to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at .\nApplicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.\nEqual Opportunity Employer/Protected Veterans/Individuals with Disability.\nProtect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at .\nNote: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.","description_format":"text","description_chars":9682,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Dental insurance","Health insurance","Life insurance","Parental leave","Retirement plans","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cosmetics & Makeup","Skincare"],"lifecycle":[{"event":"open","at":"2026-10-23T22:50:47Z"}],"visa":[],"liveness":{"score":75,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.834,"p_room":0.9,"age_days":13,"expected_fill_days":30,"reasons":["conf:1","win:mid"],"computed_at":"2026-11-06T05:58:05Z"},"pay":{"stated_usd_annual":85000,"is_top_pay":false},"html_url":"https://alion.io/job/tatcha-assistant-manager-social-media","json_url":"https://alion.io/job/tatcha-assistant-manager-social-media.json","meta":{"generated_at":"2026-11-06T18:07:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":218,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1781169},"rest":"https://alion.io/mcp/rest/get_company?id=1781169"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftatcha-assistant-manager-social-media"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftatcha-assistant-manager-social-media"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftatcha-assistant-manager-social-media"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/tatcha-assistant-manager-social-media\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftatcha-assistant-manager-social-media"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3184302}},{"tool":"search_jobs","arguments":{"company":"tatcha.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3184302},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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