{"id":400277,"url":"https://alion.io/job/tatucity-senior-lifecycle-manager","title":"Senior Lifecycle Manager","company":{"id":8749,"name":"Tatu City","domain":"tatucity.com","url":"https://alion.io/company/tatucity","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":95,"open_postings":101,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":279,"computed_at":"2026-11-08T05:47:12Z"}},"role":"Sales","role_family":"Sales","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kiambu, Kenya"],"countries":["KE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":15500,"max_usd":40000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":8012},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"GA4","optional":false},{"name":"Iterable","optional":false},{"name":"Looker","optional":false},{"name":"Mixpanel","optional":false},{"name":"Salesforce","optional":false},{"name":"Tableau","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-08-06T00:00:00Z","employer_posted_date":"2026-08-06","last_verified_at":"2026-11-08T16:18:53Z","board_verified":true,"closed_at":null,"days_open":94,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":94},"description":"Rendeavour is seeking a visionary Senior Lifecycle Manager - a strategic and hands-on professional to lead how we engage, activate, and grow customer value over time. The Senior Lifecycle Manager will design and deliver high-impact, datadriven journeys that increase customer lifetime value (CLV), reduce churn, and power our next wave of sustainable growth.al. The professional will work closely with product, engineering, analytics, call center, and growth teams - and play a key role in building Rendeavour’s portfolio management capabilities.\nResponsibilities\nOwn and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty; \n Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales -mapped to behavior, risk profile, and product use; \nDesign segmentation and targeting logic that supports personalization at scale, including personabased, behavioral, and predictive models; \nDeploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery; \nOptimize customer journeys through experimentation (A/B, multivariate, holdout groups) with a focus on LTV, retention, churn, and CAC payback; \nOwn CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineering/data to streamline workflows and data quality; \nCollaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience; \nEstablish and track lifecycle KPIs - from conversion to revenue per user - and report performance to executive stakeholders; Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists. \nRequirements\nExperience and Skills\n 3+ years’ experience in lifecycle, CRM, retention, or performance marketing - ideally in real estate; \nProven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.); \n Strong command of data - from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau; \n Experience with AI/ML in marketing - personalization engines, churn models, LTV prediction, or content automation; \n Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes;\n Excellent project management and communication skills; \nA bias for testing, learning, and execution - and a track record of building systems that scale\nSoft Skills\nStrategic thinker with strong commercial judgment. \n Hands-on and results-oriented leader with a bias for action. \n Excellent communicator able to influence senior stakeholders and cross-functional teams. \nAdaptable to complex, fast-changing environments across multiple markets. \n High energy, integrity, and resilience under pressure.","description_format":"text","description_chars":2866,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Property Development","Commercial Real Estate"],"lifecycle":[{"event":"open","at":"2026-09-06T00:34:19Z"}],"visa":[],"liveness":{"score":69,"band":"ok","label":"Likely open","p_open":1,"p_active":0.86,"p_room":0.8,"age_days":94,"expected_fill_days":279,"reasons":["conf:1","win:early","crowd:brand"],"computed_at":"2026-11-08T05:47:12Z"},"pay":null,"html_url":"https://alion.io/job/tatucity-senior-lifecycle-manager","json_url":"https://alion.io/job/tatucity-senior-lifecycle-manager.json","meta":{"generated_at":"2026-11-08T17:13:01Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":36204,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":8749},"rest":"https://alion.io/mcp/rest/get_company?id=8749"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftatucity-senior-lifecycle-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftatucity-senior-lifecycle-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftatucity-senior-lifecycle-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/tatucity-senior-lifecycle-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftatucity-senior-lifecycle-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":400277}},{"tool":"search_jobs","arguments":{"company":"tatucity.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":400277},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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