{"id":2208712,"url":"https://alion.io/job/taylormade-golf-associate-program-manager-digital-marketing","title":"Associate Program Manager Digital Marketing","company":{"id":5439,"name":"TaylorMade Golf","domain":"taylormadegolf.com","url":"https://alion.io/company/taylormadegolf","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":15,"ghost_share":0,"stale_share":0.8,"repost_share":0,"time_to_fill_p50_days":46,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Management","role_family":"Management","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Carlsbad, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":78000,"max":87000,"currency":"USD","period":"year","gross":null,"usd_annual":87000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Photoshop","optional":false},{"name":"Claude","optional":false},{"name":"Computer Use","optional":false}],"status":"live","first_seen_at":"2026-10-09T00:00:00Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-12T18:02:32Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"The Associate Program Manager, Digital Marketing will own strategy, day-to-day execution, and optimization for Paid Social (Meta, Reddit) and Affiliate programs, with supporting responsibility across Paid Search, SEO, Display, and App tactics. Success in this role means driving profit, revenue, and customer acquisition growth through data-driven channel optimization. The role requires close collaboration with eCommerce, finance, content, and brand marketing partners to align channel execution with broader business goals.\nEssential Functions and Key Responsibilities:\nDrive go-to-market by planning, executing, and scaling Paid Social and Affiliate marketing programs that align with business goals and objectives\nBuild, launch, and optimize strategies across Paid Social (Meta Ads, YouTube Ads, Reddit Ads, TikTok Ads) and Affiliate marketing programs while supporting Paid and Organic Search channels\nOwn campaign structure, audience strategy, and placement mix strategies for acquisition and retargeting programs\nManage daily and monthly budget pacing and optimize spend against efficiency and revenue targets\nLead paid social creative testing agenda, covering concept, format, hook, and offer, with a consistent testing rhythm\nTranslate performance data and platform best practices into clear creative briefs for in-house creative team\nShare results of creative testing to key stakeholders and implement winning creative patterns into future briefs\nProvide ongoing channel reporting and update marketing dashboards to communicate performance against goals and KPIs (ROAS, CAC, MER, iROAS)\nTest emerging channels, campaign types, and marketing partners; recommend where to scale\nWork directly with Affiliate publishers and partner with Affiliate agency to optimize delivery and campaign performance; focusing program on premium partner recruitment and optimizing performance with existing partners\nRegularly review marketing program performance, adjusting campaign strategy and account structure according to shifting industry best practices.\nUse GA4 and incrementality testing platforms like Measured to surface channel performance insights and apply findings to optimize campaign strategy\nTrack and analyze trends, competitive landscape, consumer insights and current state of the business\nWork cross-departmentally with eCommerce, retention, brand, content, merchandising, and dev teams to gather assets, business requirements, marketing goals and objectives\nStay current with best practices, strategies, and industry standards related to digital marketing tactics\nPerforms other responsibilities as required\n\nKnowledge and Skills Requirements:\nExperience working with GA4, Photoshop, Incrementality Measurement/MMM, and AI tools like Claude\nComfortable managing projects within structured, project-based workflows\nStrong analytical, communication, and reporting skills, proficient in PowerPoint, Excel, and Word\nExperience working in a team-oriented / collaborative environment\nPassion for golf and/or sport preferred\nEducation, Work Experience, and Professional Certifications:\nBachelor’s degree in Marketing, Digital Media, Business, or related field preferred\n3+ years’ experience using Meta Ads and YouTube Ads required, either in-house or agency\n3+ years’ experience managing Affiliate/influencer strategy required\n1+ years of experience managing paid search campaigns preferred\nMeta Ads, Google Analytics, or YouTube Ad certifications a plus\n\nWork Environment / Physical Requirements:\nOffice environment, heavy computer use\nLight physical effort equal to frequent lifting or moving of lightweight materials\nRegularly required to sit or stand, bend and reach\nTaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $78,000 - $87,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.\nTaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.","description_format":"text","description_chars":4684,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Sporting Goods"],"lifecycle":[{"event":"open","at":"2026-10-10T00:55:54Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 11 · green card filings: 2","filings_12m":11,"filings_prev_12m":6,"green_card_filings_12m":2,"median_offered_wage_usd":131346,"route":null,"cap_exempt":false,"checked_at":"2026-10-03T21:08:04+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.602,"p_room":1,"age_days":4,"expected_fill_days":46,"reasons":["conf:11","stale_co","win:early","comp:junior"],"computed_at":"2026-10-13T05:45:00Z"},"pay":{"stated_usd_annual":87000,"is_top_pay":false},"html_url":"https://alion.io/job/taylormade-golf-associate-program-manager-digital-marketing","json_url":"https://alion.io/job/taylormade-golf-associate-program-manager-digital-marketing.json","meta":{"generated_at":"2026-10-13T09:05:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13695,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5439},"rest":"https://alion.io/mcp/rest/get_company?id=5439"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftaylormade-golf-associate-program-manager-digital-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftaylormade-golf-associate-program-manager-digital-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftaylormade-golf-associate-program-manager-digital-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/taylormade-golf-associate-program-manager-digital-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftaylormade-golf-associate-program-manager-digital-marketing"}]}