{"id":3900960,"url":"https://alion.io/job/taylormade-golf-consumer-data-platform-analyst","title":"Consumer Data Platform Analyst","company":{"id":5439,"name":"TaylorMade Golf","domain":"taylormadegolf.com","url":"https://alion.io/company/taylormadegolf","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":85,"open_postings":48,"ghost_share":0.25,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":48,"computed_at":"2026-11-08T05:47:12Z"}},"role":"Analytics","role_family":"Analytics","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Carlsbad, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":73000,"max":83000,"currency":"USD","period":"year","gross":null,"usd_annual":83000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Confluence","optional":false},{"name":"Jira","optional":false},{"name":"Twilio","optional":false}],"status":"live","first_seen_at":"2026-11-06T00:00:00Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-07T05:56:32Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":1},"description":"The CDP Program Analyst is a hands-on subject matter expert responsible for translating marketing requirements into scalable, identity-aware audiences within TaylorMade's Customer Data Platform (CDP). This role bridges Marketing, Data, and Engineering to ensure consumer data is accurately ingested, unified, and activated - directly supporting the Global Digital Product organization's vision of knowing every TM golfer the way a great fitter knows a swing, completely and in real time. Working alongside the Digital Product Owner, CDP & Optimization, this role owns the day-to-day data quality, governance, and continuous optimization work that turns the CDP from a data store into a reliable, measurable engine for personalization across TaylorMade's eCommerce, TMDirect, TM App, and MFE touchpoints.\nEssential Functions and Key Responsibilities:\nTranslate marketing briefs and requirements into technical audience definitions and segmentation logic within CDP\nDesign, build, and maintain reusable, identity-aware audiences that support lifecycle marketing and personalization across TaylorMade's digital platforms\nServe as the in-platform subject matter expert for CDP, including audience creation, traits, events, and destination activation\nPartner with Marketing, Data, and Engineering to align business needs with technical solutions, ensuring every audience use case ties back to a measurable marketing or consumer-experience outcome\nValidate, monitor, and troubleshoot data ingestion pipelines for accuracy and completeness across all source systems feeding the CDP\nConfigure and manage identity resolution, merge policies, and profile stitching to maintain one accurate consumer profile per golfer\nEnsure high standards of data quality, integrity, and platform governance across the CDP\nDevelop and enforce standard operating procedures and QA processes for audience creation and data onboarding\nMonitor audience performance, data flow, and platform health to identify optimization opportunities and surface them to the Digital Product Owner, CDP & Optimization\nDocument audience logic, operational processes, and governance standards so the platform remains auditable and scalable as new data sources and use cases are added\nSupport the CDP roadmap's near-term priorities - connecting AI fitting and chat data into the CDP and deepening personalization - with clean, well-governed audience infrastructure\nPerform other related duties and assignments as required\n Knowledge and Skills Requirements:\nProven, hands-on experience with Twilio Segment\nBackground managing ETLs, data jobs, and data pipelines\nDemonstrated expertise in audience management and segmentation logic\nSelf-sufficient and comfortable working independently with minimal day-to-day direction\nStrong data quality and governance mindset, with attention to detail in identity resolution and profile stitching\nEffective communicator, able to translate between marketing requirements and technical implementation for Data and Engineering partners\nExperience with a company implementing a new Customer Data Platform (CDP) tool from the ground up is a strong plus\nFamiliarity with personalization or recommendation use cases in a consumer or eCommerce context\nExperience with Jira and Confluence for documentation and team collaboration\nExposure to golf, sporting goods, or consumer retail data environments\nEducation, Work Experience, and Professional Certifications:\nBachelor's degree in Marketing Analytics, Computer Science, Information Systems, or a related field, or equivalent practical experience\n3+ years of hands-on experience with a customer data platform, ideally SalesForce CDP\nExperience partnering directly with Marketing and Engineering teams on data-driven initiatives\nWork Environment / Physical Requirements:\nNormal office conditions, heavy computer use\nAbility to collaborate across multiple global time zones, with occasional extended hours to support site releases and key milestones\nOccasional travel may be required\nLight physical effort with frequent use of standard office equipment\nTaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $73,000 - $83,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.\nTaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.","description_format":"text","description_chars":5088,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Sporting Goods"],"lifecycle":[{"event":"open","at":"2026-11-07T00:45:32Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 11 · green card filings: 2","filings_12m":11,"filings_prev_12m":6,"green_card_filings_12m":2,"median_offered_wage_usd":131346,"route":null,"cap_exempt":false,"checked_at":"2026-11-07T07:57:00+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":48,"reasons":["conf:23","velocity","win:early"],"computed_at":"2026-11-08T05:47:12Z"},"pay":{"stated_usd_annual":83000,"is_top_pay":false},"html_url":"https://alion.io/job/taylormade-golf-consumer-data-platform-analyst","json_url":"https://alion.io/job/taylormade-golf-consumer-data-platform-analyst.json","meta":{"generated_at":"2026-11-08T06:24:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13928,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5439},"rest":"https://alion.io/mcp/rest/get_company?id=5439"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftaylormade-golf-consumer-data-platform-analyst"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftaylormade-golf-consumer-data-platform-analyst"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftaylormade-golf-consumer-data-platform-analyst"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/taylormade-golf-consumer-data-platform-analyst\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftaylormade-golf-consumer-data-platform-analyst"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3900960}},{"tool":"search_jobs","arguments":{"company":"taylormadegolf.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3900960},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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