{"id":3389390,"url":"https://alion.io/job/td-synnex-digital-marketing-analyst","title":"Digital Marketing Analyst","company":{"id":14275,"name":"TD SYNNEX","domain":"tdsynnex.com","url":"https://alion.io/company/td-synnex","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":100,"ghost_share":0,"stale_share":0.75,"repost_share":0,"time_to_fill_p50_days":55,"computed_at":"2026-11-03T05:54:40Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2025-08-07T00:00:00Z","employer_posted_date":"2025-08-07","last_verified_at":"2026-11-03T22:03:04Z","board_verified":true,"closed_at":null,"days_open":454,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":453},"description":"Role Summary:\nWe are seeking a proactive and creative Digital Adoption & Change Enablement Specialist to lead initiatives that drive the adoption and usage of our digital platforms (such as portal, mobile app as well as internal digital tools). This cross-functional role combines digital marketing, change management, and communications to ensure our employees and partners are engaged, enabled, and empowered to use our digital platforms effectively.\nKey Responsibilities:\nPartner & Customer Engagement\nDesign and execute digital marketing campaigns to increase usage of the partner portal and mobile app.\nDevelop compelling content (emails, banners, videos, toolkits) to promote key features and updates.\nCollaborate with partner teams to gather insights and create targeted outreach strategies.\nInternal Change Management\nLead change enablement activities to drive adoption of internal digital tools (e.g., CRM, Dashboards, Automation tools).\nIdentify employee pain points and develop interventions to overcome resistance to change.\nPlan and deliver engaging communication and training content tailored to user personas.\nAnalytics & Reporting\nTrack and analyze adoption metrics across platforms and audiences.\nCreate dashboards and monthly reports with actionable insights for leadership.\nUse data to continuously refine campaigns and change strategies.\nCross-Functional Collaboration\nWork closely with Product, Marketing, Sales, IT, and HR teams to align efforts.\nAct as the voice of the user, bringing partner and employee feedback into platform improvement discussions.\nSupport user testing, feedback loops, and continuous improvement initiatives.\nKey Skills & Qualifications:\n5+ years of experience in digital marketing, change management, or a communications-related role.\nStrong content creation skills - including copywriting, visual storytelling, and campaign management.\nExperience with digital tools like CRM systems, analytics platforms, and email marketing tools.\nExcellent interpersonal and communication skills; able to influence and engage diverse audiences.\nStrong analytical mindset with the ability to interpret metrics and measure impact.\nFamiliarity with digital adoption platforms, employee engagement tools, or user onboarding strategies is a plus.\nExperience working in tech distribution, B2B environments, or partner ecosystems is advantageous.\n\nKey Skills\nWhat’s In It For You?\nElective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.\n Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.\nElevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.\nDiversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.\nMake the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.\nConnect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.\nDon’t meet every single requirement? Apply anyway.\nAt Tech Data, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!\nWe are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. 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