{"id":2108958,"url":"https://alion.io/job/team17-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":4306,"name":"Team17","domain":"team17.com","url":"https://alion.io/company/team17","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["GB"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":46000,"max_usd":107000,"period":"year","method":"role_country_seniority_unknown","sample_n":469},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Discord","optional":false},{"name":"GA4","optional":false},{"name":"Reddit","optional":false},{"name":"HubSpot","optional":true},{"name":"Mailchimp","optional":true}],"status":"live","first_seen_at":"2026-10-08T21:29:53Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-15T00:55:17Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"About the role\nThe Performance Marketing Manager drives player acquisition, revenue growth and marketing efficiency across the Team17 portfolio by planning, executing and optimizing performance marketing campaigns.\nThis mid-level role reports to the Performance Marketing Director and is an integral part of the cross-functional marketing team, working closely with Brand Managers to understand the strategy and objectives of our games, and with the Creative team to ensure assets are aligned to channel and audience needs, and built to deliver commercial results.\nRequirements\nRole Responsibilities\nPlanning - Define and deliver performance marketing campaigns across paid media channels based on title objectives, target audiences, competitor analysis, budgets, ROI projections, channels & platform requirements. \nLaunch set-up and execution - Ensure precise set-up through hands-on management and checking of campaigns delivered through agencies / partners.\n Optimisation - Deliver ongoing end to end optimization of campaigns and the player journey (e.g. UX of landing pages) based on performance metrics and best practices.\nMedia Management - Brief, negotiate, manage, and / or supervise endemic campaigns with external partners like IGN, Future, Twitch, Discord.\n Store Campaigns - Brief, negotiate, manage, and/ or supervise direct store campaigns with PlayStation (NetAds) & XBOX.\nEmail & CRM - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.\nInsights - Translate paid media, analytics and store data into actionable insights, recommendations and internal benchmarks.\nPerformance-Led Creative - Provide clear, performance-led briefs, that incorporate best-practice, and lead guidance to creative partners on video and static ad asset requirements.\nLegal & Data Compliance - Partner with Legal and relevant teams to ensure advertising, tracking, cookies, CRM and other activity meets privacy and compliance requirements.\nReporting - Develop comprehensive reporting suite for internal teams and external studios. Connect campaign data, analytics and commercial performance to develop recommendations.\nTechnical Skills & Experience\n Hands-on experience of running PC and console (mobile a bonus) campaigns across major platforms including Meta, Google, Reddit, TikTok, X, Snapchat and Amazon.\nVideogame Industry - Strong knowledge of the videogame sector including PC/console games marketing, endemic media, platform/stores, and the specific attribution challenges in our space.\nOptimisation - Advanced campaign optimisation and performance analysis skills.\nTools - Strong experience with GA4, Google Tag Manager, event mapping/tagging and digital analytics; Adobe Analytics desirable.\nEmail - Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.\nAttribution - Strong understanding of attribution approaches and tools, with the ability to work effectively where attribution is incomplete or evolving.\nCreative - Understands Performance creative best practice across video and static assets.\nAnalysis - skilled at combining media, analytics and store data to build benchmarks.\nPrivacy - Strong understanding of digital privacy and compliance requirements across advertising, tracking, cookies and CRM.\nMobile advertising, MMP and mobile network experience within gaming is desirable but not mandatory.\nPeople Skills\nProject management skills and ability to manage competing priorities.\nRelationship and stakeholder management across internal & external partners (games studios a bonus).\nAnalytical and commercial, with the ability to turn data into recommendations.\nComfortable with assumptions & problem solving - accepting incomplete data, and making informed assumptions, testing hypotheses and building greater predictability over time.\nClear communicator, able to brief partners effectively and champion the function.\nAdaptable and able to work across different games, audiences, budgets and campaign objectives.\nAdept at negotiation in the media space.\nStrong knowledge of the games market and trends.","description_format":"text","description_chars":4141,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Game Development"],"lifecycle":[{"event":"open","at":"2026-10-08T21:29:53Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":5,"expected_fill_days":27,"reasons":["conf:0","win:early"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/team17-performance-marketing-manager","json_url":"https://alion.io/job/team17-performance-marketing-manager.json","meta":{"generated_at":"2026-10-15T03:54:30Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5539,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4306},"rest":"https://alion.io/mcp/rest/get_company?id=4306"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fteam17-performance-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fteam17-performance-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fteam17-performance-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/team17-performance-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fteam17-performance-marketing-manager"}]}