AI-Native B2B Senior Content Manager

The Role

Team 201 is looking for an AI-native B2B Content Manager who can create high-performing content and run the system that brings it to life.

This is not a traditional editorial or project management role. We need a strong writer who can move fluidly between long-form and short-form content-then manage an efficient production queue involving full-time team members, fractional specialists and AI-powered workflows.

You’ll turn complex ideas from B2B technology companies into clear, compelling content designed to drive action. You’ll also own the operational engine behind that content: managing intake, priorities, assignments, reviews, approvals and deadlines so work moves from idea to published asset without unnecessary friction.

The right person combines the instincts of a conversion copywriter, the judgment of a B2B content strategist and the rigor of a content operations lead.

What You’ll Do

Write Conversion-Driven B2B Content

• Translate complex technologies, products and business ideas into clear, persuasive content.
• Write across formats, including:
  • Website and landing-page copy
  • Campaign messaging
  • Thought-leadership articles and executive bylines
  • Case studies and customer stories
  • Email campaigns and nurture sequences
  • Organic and paid social content
  • Sales enablement materials
  • Video scripts, briefs and supporting copy
• Shift comfortably between a deeply researched long-form article and a concise LinkedIn post, headline or CTA.
• Adapt voice, depth and technical complexity for different brands, audiences and stages of the buyer journey.
• Build content around a defined audience, business objective and conversion action-not simply a publishing calendar.
• Interview subject-matter experts and turn their expertise into differentiated, credible content.
• Edit and strengthen work produced by internal contributors, freelancers and AI.

Run Content Production

• Own the content queue from intake and prioritization through production, approval and publication.
• Turn strategies and campaign ideas into clear briefs, assignments, timelines and deliverables.
• Match projects with the right full-time or fractional resource based on subject matter, format, skill set, capacity and budget.
• Coordinate writers, designers, strategists, video partners, subject-matter experts and client stakeholders.
• Maintain visibility into what is planned, in progress, awaiting review, blocked and ready to publish.
• Identify bottlenecks early and keep multiple workstreams moving without sacrificing quality.
• Establish practical standards for briefing, drafting, review, version control, approvals and content reuse.
• Balance deadlines and available resources across competing priorities.

Build AI-Native Content Systems

• Determine when AI can accelerate a task, when human expertise is essential and how the two should work together.
• Use AI as an embedded part of research, ideation, drafting, repurposing, editing and quality assurance.
• Build and maintain reusable prompts, agents, templates and workflows that improve speed and consistency.
• Create review systems that evaluate content against the brief, brand voice, audience needs, factual accuracy and conversion objective.
• Continuously test new tools and processes, adopting those that create measurable improvements rather than novelty.
• Protect quality and originality by applying strong human judgment to every AI-assisted output.

Improve Content Performance

• Partner with GTM, demand generation, SEO, paid media, web and sales stakeholders to connect content to broader business goals.
• Use performance data to identify which messages, formats and topics are driving engagement and conversion.
• Recommend how content should be refreshed, repurposed or distributed across channels.
• Develop systems for getting more value from strong ideas rather than treating every deliverable as a one-off asset.
• Help improve the team’s overall content velocity, consistency and effectiveness.

Support Social Media Strategy and Content Production

• Support the strategy and content production for select B2B social media accounts.
• Develop content themes, channel plans and campaign ideas aligned with each client’s audience, brand and GTM priorities.
• Identify timely content opportunities based on company news, executive perspectives, industry conversations and performance insights.
• Write and edit social content, from short-form posts and executive thought leadership to campaign series and paid social copy.
• Manage the social content queue across ideation, briefing, writing, design, client review, scheduling and publication.
• Coordinate internal and fractional contributors to keep social deliverables moving efficiently and on schedule.
• Review performance and use the findings to strengthen future content, messaging and channel recommendations.
• Provide account management support from a content perspective, including participating in client calls, presenting ideas, managing feedback and maintaining visibility into priorities and deliverables.

What We’re Looking For

• A minimum of 6-8 years of experience creating and managing content for B2B technology companies.
• A portfolio demonstrating excellent short-form and long-form writing across multiple formats.
• Strong conversion-copywriting instincts and an understanding of how content supports pipeline, revenue and customer growth.
• Experience identifying and tracking KPIs across content motions, and shifting strategy when necessary based on the data
• Experience translating technical or complex subject matter into accessible, differentiated messaging.
• Demonstrated ability to manage a high-volume production queue involving multiple contributors and stakeholders.
• Experience directing and editing freelance, fractional or internal creative resources.
• Fluency with modern AI tools and hands-on experience building repeatable AI-assisted content workflows.
• Strong editorial judgment, including the ability to recognize generic, inaccurate or off-brand AI output.
• Experience supporting B2B social media strategy, content production and client relationships.
• The ability to confidently participate in client conversations, present recommendations and navigate feedback.
• Excellent prioritization, communication and stakeholder-management skills.
• Comfort working in a fast-moving environment where priorities, formats and client needs can shift quickly.
• The ability to operate as both a hands-on individual contributor and the person accountable for keeping the broader system moving.

You’ll Be Especially Strong in This Role If You

• Think about the buyer and desired action before you begin writing.
• Can absorb unfamiliar subject matter quickly and ask sharp questions.
• Know the difference between content that sounds polished and content that actually communicates something.
• Enjoy creating a 1,500-word article as much as refining a six-word headline.
• Can move naturally between creating the work, directing contributors and advising clients.
• Treat AI as part of your operating model-not a substitute for strategy, expertise or judgment.
• Naturally create order around complex, multi-contributor workflows.
• Give direct, useful feedback that helps other creators produce better work.
• Care equally about the quality of the final asset and the efficiency of the process behind it.

What Success Looks Like

Within the first six months, you will have:

• Established a clear, visible and reliable content production system.
• Increased content velocity while maintaining or improving quality.
• Created repeatable AI-assisted workflows for writing, review and repurposing.
• Produced strong content across multiple clients, industries, formats and funnel stages.
• Improved the consistency of briefs, drafts, feedback and approvals.
• Made it easier to deploy the right internal or fractional resources against each assignment.
• Strengthened the strategy, quality and production consistency of key social media accounts.
• Connected content decisions more directly to audience needs, campaign goals and conversion performance.

Portfolio Expectations

Candidates should be prepared to share examples of both long-form and short-form B2B content they personally wrote. We are also interested in seeing the systems behind the work-such as briefs, editorial workflows, AI agents, review frameworks or production processes they have created or managed.

Candidates should also be prepared to discuss their role in developing social media strategies, managing content production and turning performance insights into stronger content.

Salary Range

The salary range for this role is $110-$140k based on experience. Here's what determines where a candidate falls in that range:

• $110K-$120K: Strong writer/operator, but may have less sophisticated AI systems experience or need support with client strategy.
• $125K-$135K: Best target zone for the complete hybrid profile.
• $140K: Highly experienced candidate who can independently own writing quality, workflows, contributors and client-facing strategy.

About Team 201

Team 201 is the digital agency for high-growth B2B tech brands. Our sweet spot is companies at key inflection points in their business growth. We have decades of experience working with Fortune 500 companies and venture-backed startups. We operate like an extension of our clients’ teams. Our mission is to ensure they thrive in this ever-changing digital marketing landscape.

Our very best team members are self-aware.

• They know themselves-their strengths and areas of improvement.
• They’re confident in asking for help.
• They like to share ideas and collaborate.
• They celebrate feedback as a way to improve.
• They are lifelong learners.
• They understand active listening.
• They take accountability.