{"id":2502234,"url":"https://alion.io/job/tech-one-global-lead-generation-specialist-2","title":"Lead Generation Specialist","company":{"id":2134024,"name":"Tech One Global","domain":"techoneglobal.com","url":"https://alion.io/company/tech-one-global","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":{"grade":"D","score":50,"open_postings":23,"ghost_share":0.826,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sri Lanka"],"countries":["LK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":19500,"max_usd":50000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2606},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Apollo","optional":false},{"name":"Google Sheets","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-06-22T08:54:16Z","employer_posted_date":"2026-08-11","last_verified_at":"2026-10-15T10:23:03Z","board_verified":true,"closed_at":null,"days_open":115,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":114},"description":"Join Sri Lanka’s Great Place to Work Awarded organization, Tech One Lanka!\n\nWe are an organization that celebrates the diversity of our teams, where everyone can be themselves and are empowered to do their best work. Our purpose is to build an empowered community with empathy and a growth mindset to build innovative solutions to achieve remarkable results.\n\nWe foster a safe space for everyone to learn, grow, and have fun. This is why our people can’t believe that their work here is actually a job. Innovation is at the heart of everything we do-every day our people get to imagine new possibilities, take magnificent risks, fail spectacularly, and succeed in spaces no one has dared to venture into before.\n\nWhat’s in it for you?\n\nAt Tech One, you’ll contribute to global projects and collaborate with diverse, talented individuals across our offices. We promote an always-learning culture and offer vast growth opportunities.\n\nGot ideas to make Tech One even better? We listen! Got the right skills and qualities to be part of our awesome team? Competitive remuneration awaits you!\n\nThe Role in a Nutshell:\n\nThe Lead Generation Specialist is responsible for driving qualified pipeline growth by identifying, engaging, and qualifying potential customers, and converting them into sales-ready opportunities. The role focuses on managing the early stages of the lead lifecycle, ensuring that all leads passed to Sales are validated, relevant, and aligned with defined qualification standards.\n\nWorking closely with Marketing and Sales, the incumbent applies structured qualification, prioritization, and follow-through to enhance conversion rates, optimize pipeline quality, and support overall revenue generation.\n\nDuties and Responsibilities:\n\nLead Qualification & Pipeline Development\n\nConduct structured discovery to assess business need, decision authority, urgency, and solution fit \n\nQualify and convert leads into Sales-accepted SQLs, ensuring alignment with pipeline standards \n\nDisqualify or reroute non-ready leads with clear reasoning to protect Sales bandwidth \n\nPrioritize leads based on revenue potential, timing, and strategic alignment \n\nDemand Intake & Lead Ownership\n\nManage leads from multiple sources, including: Marketing campaigns (events, digital, inbound) \n\nInbound inquiries \n\nOutbound prospecting efforts \n\nTake full ownership of the early-stage lead lifecycle, ensuring no demand is left unattended \n\nMaintain responsiveness and structured follow-through across all assigned leads \n\nProgram Execution & Sales Enablement\n\nExecute qualification and follow-ups for solution-driven programs such as: Workshops \n\nAssessments \n\nFunded or partner-led initiatives \n\nValidate program readiness before endorsing leads to Sales \n\nCollaborate with Sales and Solution teams to ensure clean, actionable handoffs \n\nSupport preparation of endorsement details to improve conversion efficiency \n\nCRM Management & Pipeline Visibility\n\nMaintain accurate and timely updates in CRM (e.g., Dynamics, Salesforce, HubSpot) \n\nEnsure proper tagging of: Lead stages (MQL → SQL → endorsed) \n\nSolution areas and program alignment \n\nNext steps and ownership \n\nSupport opportunity value visibility where applicable \n\nTreat CRM as a critical revenue visibility and tracking system \n\nConversion Optimization & Insights\n\nTrack personal performance across: MQL → SQL conversion \n\nSQL → Sales acceptance \n\nIdentify patterns affecting conversion such as: Data quality issues \n\nWrong points of contact \n\nCommon objections \n\nProvide insights to improve targeting, qualification standards, and outreach effectiveness \n\nCross-Functional Collaboration\n\nWork closely with:\n\nSenior Lead Generation Specialists (quality and escalation) \n\nSales / SSPs (handoff and pipeline progression) \n\nParticipate in regular syncs focused on lead quality, conversion performance, and execution gaps \n\nEscalate stalled or ambiguous opportunities for intervention \n\nEducational Qualifications Expected:\n\nBachelor’s degree in Business, Marketing, IT, or related field\n\nExperience Expected:\n\nMinimum 3 years' experience in B2B lead generation, inside sales, or demand generation roles \n\nExperience in IT, SaaS, or technology-driven environments is highly preferred \n\nSkills Expected:\n\nCore Expertise\n\nStrong experience in B2B lead qualification and demand generation \n\nProven ability to assess sales readiness based on business need, authority, urgency, and fit \n\nSolid understanding of pipeline flow and how early-stage qualification impacts deal progression \n\nExperience supporting revenue-generating campaigns, programs, or outbound initiatives \n\nTechnical Skills\n\nHands-on experience with CRM platforms (e.g., Microsoft Dynamics, Salesforce, HubSpot) \n\nFamiliarity with lead sourcing and prospecting tools (e.g., LinkedIn Sales Navigator, Apollo, ZoomInfo) \n\nStrong working knowledge of Excel or Google Sheets for data tracking and validation \n\nAbility to manage and interpret pipeline-related data and metrics \n\nCommercial & Functional Skills\n\nStrong judgment in distinguishing SQL-ready vs nurture-stage leads \n\nAbility to prioritize leads based on revenue potential and urgency \n\nUnderstanding of program-based selling motions (e.g., workshops, solution engagements) \n\nCapability to support Account-Based or targeted outreach initiatives \n\nSoft Skills\n\nStrong communication and discovery skills for engaging prospects \n\nAbility to operate in a fast-paced, target-driven environment \n\nHigh attention to detail and discipline in execution \n\nStrong collaboration skills across Sales, Marketing, and Demand Generation teams \n\nGood-to-Have Skills:\n\nExposure to Account-Based Marketing (ABM) strategies \n\nExperience supporting solution-based or consultative sales environments \n\nFamiliarity with tech domains such as Cloud, Data & AI, or Cybersecurity \n\nExperience working in structured Demand Generation or RevOps environments \n\nHow to get in touch with us:\n\nAddress: Tech One Global Lanka (Pvt) Ltd, No:185/4, Havelock Road, Colombo 05\n\nE-mail your CV to  along with the contact details of two non-related 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