{"id":1677099,"url":"https://alion.io/job/tech-one-global-marketing-manager","title":"Marketing Manager","company":{"id":2134024,"name":"Tech One Global","domain":"techoneglobal.com","url":"https://alion.io/company/tech-one-global","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":{"grade":"D","score":51,"open_postings":22,"ghost_share":0.818,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Copilot","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-21T10:29:01Z","employer_posted_date":"2026-09-21","last_verified_at":"2026-10-11T03:37:37Z","board_verified":false,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":21},"description":"Join Sri Lanka’s Great Place to Work Awarded organization, Tech One Lanka!\n\nWe are an organization that celebrates the diversity of our teams, where everyone can be themselves and are empowered to do their best work. Our purpose is to build an empowered community with empathy and a growth mindset to build innovative solutions to achieve remarkable results.\n\nWe foster a safe space for everyone to learn, grow, and have fun. This is why our people can’t believe that their work here is actually a job. Innovation is at the heart of everything we do-every day our people get to imagine new possibilities, take magnificent risks, fail spectacularly, and succeed in spaces no one has dared to venture into before.\n\nWhat’s in it for you?\n\nAt Tech One, you’ll contribute to global projects and collaborate with diverse, talented individuals across our offices. We promote an always-learning culture and offer vast growth opportunities.\n\nGot ideas to make Tech One even better? We listen! Got the right skills and qualities to be part of our awesome team? Competitive remuneration awaits you!\n\nThe Role in a Nutshell:\n\nThe Marketing Manager is responsible for building and managing a high-performing revenue marketing engine that drives awareness, demand, and qualified top-of-funnel opportunities across Modern Work, Cloud Infrastructure, Digital & App Innovation, Data & AI, Cybersecurity, and Business Applications. The role leads inbound and outbound demand generation and multi-channel campaigns, ensuring that every marketing activity is measurable, aligned with sales priorities, and contributes to pipeline growth and ROI.\n\nDuties and Responsibilities:\n\nGo-to-Market Campaigns and Pipeline Generation\n\nDevelop and execute integrated go-to-market campaigns across solution areas, markets, segments, and priority verticals to generate qualified top-of-funnel opportunities and measurable pipeline. \n\nDefine the target audience, customer need, offer, value proposition, channel mix, campaign targets, budget, measurement plan, and expected ROI before campaign launch. \n\nLead Microsoft-funded and self-funded campaigns across inbound and outbound channels, including email, website conversion, SEO, paid media, social, webinars, events, partner channels, account-based marketing, and outbound activation. \n\nBuild scalable lead capture, qualification, nurture, and re-engagement journeys that move prospects from awareness to marketing qualification and sales acceptance. \n\nGuide content and creative development to ensure clear positioning, consistent messaging, and strong customer experience across campaign touchpoints. \n\nMonitor campaign performance and continuously optimize targeting, messaging, channels, spend, nurture paths, and calls to action based on lead quality, conversion, pipeline contribution, and ROI. \n\nSales, Solution and Microsoft Alignment\n\nCollaborate with sales leaders, solution sales, cloud solution architects, specialists, and Microsoft go-to-market teams to translate business priorities into relevant campaign offers, target accounts, messaging, and qualification criteria. \n\nCreate and manage a seamless lead handoff process with agreed service levels, clear ownership, and continuous feedback loops to improve lead quality and conversion. \n\nMonitor MQL-to-SQL progression, identify funnel gaps, and coordinate corrective actions with Sales. \n\nLeverage applicable Microsoft go-to-market, co-marketing, and investment programs while ensuring campaign compliance, evidence, claims, attributable outcomes, and ROI are accurately tracked. \n\nTeam Leadership and Operational Excellence\n\nLead, coach, and coordinate marketing contributors involved in campaigns, content, design, events, marketing automation, and lead generation. \n\nSet clear targets, roles, cadences, quality standards, and performance expectations aligned with departmental OKRs. \n\nImprove campaign playbooks, lead generation scripts, nurture cadences, templates, and training materials that improve execution consistency and scalability. \n\nChampion responsible Copilot and AI adoption, document repeatable workflows, and continuously improve marketing productivity, quality, and campaign cycle time. \n\nPerformance, CRM and ROI Management\n\nOwn the effective use of CRM, marketing automation, advertising, analytics, and sales prospecting platforms for lead tracking, scoring, attribution, nurture, and performance measurement. \n\nMaintain complete and accurate campaign, lead-source, funnel, and pipeline data in CRM as the core system for financial visibility and monitoring. \n\nManage assigned marketing budgets with strong cost and P&L discipline, ensuring every material campaign has defined objectives, success measures, attribution logic, and a post-campaign review. \n\nCreate and present dashboards covering spend, engagement, lead quality, conversion, funnel velocity, sourced or influenced pipeline, and ROI, with recommendations to optimize, reallocate, or discontinue investments. \n\nEducational Qualifications Expected\n\nBachelor’s degree in Business Administration or Marketing, or related field\n\nA postgraduate qualification or professional certification in Marketing, such as CIM, SLIM, or an equivalent credential, will be an added advantage.\n\nRelevant certifications in digital marketing, marketing analytics, CRM or Microsoft technologies will be an added advantage.\n\nExpected Experience\n\n3+ years of progressive experience in B2B marketing, including at least 2 years in a team leadership, campaign leadership, or marketing management capacity. \n\nExperience developing and executing marketing campaigns that generate qualified sales opportunities.\n\nExperience working with CRM and marketing automation tools to manage leads and monitor campaign performance.\n\nExperience managing marketing budgets, tracking ROI, and presenting performance reports.\n\nExperience in the technology, cloud, software, IT services, or Microsoft ecosystem will be an added advantage.\n\nSkills Expected:\n\nStrategic Marketing and Business Acumen\n\nDigital Marketing and Demand Generation\n\nMarketing Analytics and ROI Management\n\nBrand, Content and Communication\n\nLeadership and Stakeholder Management\n\nHow to get in touch with us:\n\nAddress: Tech One Global Lanka (Pvt) Ltd, No:185/4, Havelock Road, Colombo 05\n\nE-mail your 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