{"id":4166202,"url":"https://alion.io/job/teknetgroup-responsable-marketing-et-communication","title":"Responsable Marketing et Communication","company":{"id":3898182,"name":"Teknetgroup","domain":"teknetgroup.com","url":"https://alion.io/company/teknetgroup","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Antananarivo, 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pour formuler des préconisations stratégiques.\nPlanification: élaborer le plan de communication annuel budgétisé, puis le plan de marketing opérationnel, en cohérence avec les attentes des clients et prospects.\nChoix des vecteurs: sélectionner les canaux adaptés aux lancements de produits (plan média, événements promotionnels).\nSupports marketing: produire ou faire produire catalogues, fiches produits, dépliants, oriflammes, stands, spots radio, affichage, articles et annonces.\nMise en œuvre et fidélisation: organiser les actions validées et proposer des actions de relance et de fidélisation des clientèles cibles.\nManagement: superviser l'équipe créative et digitale.\nProfil recherchéMinimum Bac + 3 en marketing et communication\n3 ans d'expériences dans un poste similaire sur des produits high tech serait un plus\nCompétencesExcellente expression écrite pour rédiger des argumentaires commerciaux\nMaîtrise des techniques de marketing direct\nSavoir élaborer un plan d'action marketing\nExcellente utilisation du pack office (Word, Excel, PowerPoint)\nConnaissance et goût affirmé pour les outils et dispositifs digitaux et sociaux\nCompétences managériales d'encadrement d'équipes\nMaîtrise du français et de l'Anglais serait un atout\nBonne maîtrise de la chaine graphique des supports de communication (de la création à la l'impression)\nConnaître les différents médias\nSavoir gérer la communication hors médias: sponsoring, promotion des ventes, relations presse, publications, foires et 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