Marketing Manager B2B
Confirmed on the employer's own hiring board on Oct 21, 2026. First seen by Alion on Oct 19, 2026.
About the job
As a Marketing Manager within Tele2 B2B, you will lead and drive the operational delivery of integrated marketing activities and campaigns. Organizationally, this role sits within the B2C Marketing department, collaborating closely with B2B stakeholders. Your primary mission is to ensure that our initiatives are executed efficiently, on time, and with maximum commercial impact and lead generation. In this dynamic, operational role, you will support the Marketing Lead in translating overarching strategy into high-performing marketing execution. This is a 7 months substitute for parental leave.
Your key responsibilities and tasks:
- Lead, plan, and execute end-to-end delivery of B2B marketing campaigns and Go-to-Market (GTM) activities - from initial briefing to follow-up.
- Design, build, and optimize email marketing as well as automated communication (lead-nurturing workflows) across the customer journey using our MarTech stack and email marketing platform.
- Produce and oversee engaging B2B content and copy across digital channels, including articles, guides, customer success stories, email copy, and sales enablement assets.
- Partner closely with Commercial, Sales, CVM, PR, Online, In-house Studio, and external creative/media agencies to ensure cohesive messaging and aligned execution.
- Continuously monitor, analyze, and report on campaign KPIs, inbound lead generation, traffic, and marketing ROI to identify growth and optimization opportunities.
- Plan and coordinate campaign deliverables, production schedules, and budgets to ensure on-time delivery against commercial targets.
Who are you?
To thrive and succeed in this role, we believe that you are a structured, hands-on, and commercial driven Marketing Manager who excels in a collaborative, fast-paced environment.
Mandatory qualifications:
- 3+ years of B2B-experience in marketing.
- 3+ years within project management. Proven track record in end-to-end project management, coordinating cross-functional stakeholders and external agencies.
- 3+ years of hands-on experience with marketing automation, email marketing, and MarTech tools. Designing, setting up, and optimizing ad-hoc and automated communication and lead-nurturing flows across the customer journey.
- Strong commercial mindset and experience optimizing campaign delivery against established KPIs.
- Good copywriting skills with a demonstrated ability to create high-quality, engaging content.
- Professional fluency in English and Swedish, both spoken and written.
You are proactive, independent, and structured, with a strong ability to prioritize tasks effectively in an evolving environment. You are a natural relationship builder who collaborates effortlessly across diverse teams and is motivated by delivering tangible results.
A few words from the manager
"In our team, we are passionate about creating marketing that drives real business value for our customers and for Tele2. We value collaboration, curiosity, and personal initiative - here, you will enjoy freedom under responsibility and the opportunity to shape how we work. We look forward to welcoming you to the team!" - Sofia Annerstedt, Marketing Director Tele2
Why Tele2
A culture of natural born challengers - At Tele2 we don’t just do things the traditional way. We challenge the status quo and push boundaries to create smarter and more valuable solutions for our customers. You will be part of a culture that values curiosity, initiative and collaboration, where new ideas are welcomed and everyone’s contribution matters.
Inclusive and supportive environment - We believe in fostering a creative and flexible workplace where people can bring their whole selves to work. Diversity and inclusion are important to us, and we strive to create an environment where people feel welcome, respected and supported in growing both personally and professionally.
A sustainability challenger - We are proud that Tele2 has been recognised as Europe’s Climate Leader by the Financial Times and named as Sweden’s most sustainable company by Time Magazine and Statista, reflecting our strong commitment to reduce emissions, transparency and long-term climate goals. Our efforts focus on three areas where we can make the biggest difference: advancing a circular economy, combating climate change, and protecting children online. By embedding these focus areas into how we operate and innovate, we aim to create positive impact for people, planet and profit.
Interest and application
This is a temporary position to cover parental leave, starting as soon as possible until 9 June 2026.
Would you like to be a part of the Tele2s value-driven and including culture? Then hit the “apply now” button and let’s find out if we’re a match! Since we strive for a balanced gender distribution at Tele2, we particularly welcome female applicants for this position.
If you have any specific questions regarding the position, please feel free to contact TA specialist: [email protected]
Please note that in compliance with personal data management regulations (GDPR), we are unable to accept CVs via email.
Warmly welcome to submit your application! To ensure an inclusive and fair recruitment process, we focus on your experiences and skills. Therefore, Tele2 has chosen not to consider cover letters. Instead, we kindly ask you to answer the screening questions included in the application form.
As a step in the recruitment process, Tele2 performs a background check on final candidates.