{"id":3608404,"url":"https://alion.io/job/telegraph-marketolog","title":"Маркетолог","company":{"id":4494644,"name":"Telegraph","domain":"telegraph.rest","url":"https://alion.io/company/telegraph-4","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"HeadHunter","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kaliningrad, Russia"],"countries":["RU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Photoshop","optional":false},{"name":"Canva","optional":false},{"name":"Instagram","optional":false}],"status":"live","first_seen_at":"2026-11-02T12:39:28Z","employer_posted_date":null,"last_verified_at":"2026-11-02T12:39:28Z","board_verified":false,"closed_at":null,"days_open":6,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":6},"description":"Мы ищем талантливого и креативного маркетолога, который поможет нашему ресторану выделиться на рынке, привлекать новых гостей и укреплять лояльность постоянных клиентов. Если ты умеешь создавать эффективные маркетинговые стратегии, любишь работать в динамичной сфере HoReCa и хочешь влиять на успех заведения - мы ждём тебя в нашей команде!\n Обязанности:\n Разработка и реализация маркетинговой стратегии Создание стратегии продвижения бренда ресторана.\n Анализ целевой аудитории и конкурентов, определение УТП.\n Постановка и контроль KPI: рост охватов, увеличение среднего чека, привлечение новых гостей.\n Достижение финансовых результатов компании\n\n Продвижение в digital-среде Ведение соцсетей: контент-план, публикации, сторис, Reels.\n Настройка таргетированной рекламы и сотрудничество с блогерами, фуд-критиками.\n Работа с отзывами на платформах (2ГИС, Яндекс.Карты и др.).\n Управление контекстной рекламой.\n\n Организация мероприятий и акций Проведение тематических вечеров, дегустаций, мастер-классов.\n Разработка программ лояльности (скидки, бонусы, кешбэк).\n Организация коллабораций с партнёрами.\n\n Внутренний маркетинг Оформление зала, меню, промо-материалов (дизайн, фото контент).\n Обучение персонала основам продаж и коммуникации с гостями.\n Контроль фирменного стиля во всех точках контакта.\n\n Аналитика и отчётность Оценка эффективности рекламных каналов (ROI, конверсия).\n Анализ продаж и корректировка стратегии.\n Подготовка отчётов для руководства.\n\n Требования:\n Опыт работы в маркетинге, предпочтительно в HoReCa.\n Навыки работы с соцсетями (Instagram, VK) и рекламными кабинетами.\n Умение анализировать данные и принимать решения на их основе.\n Креативность, инициативность, умение работать в команде.\n Знание основ графических редакторов (Canva, Photoshop) будет плюсом.\n Профильное образование необязательно, но будет Вашим преимуществом \n Условия:\n Официальное трудоустройство.\n Гибкий график и возможность удалённой работы по согласованию.\n Профессиональный рост в успешной команде.\n Бонусы за достижение 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