{"id":476523,"url":"https://alion.io/job/telmarhelixa-demand-generation-manager","title":"Demand Generation Manager","company":{"id":41950,"name":"Telmarhelixa","domain":"telmarhelixa.com","url":"https://alion.io/company/telmarhelixa","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Salesforce","optional":false},{"name":"AI Agents","optional":true},{"name":"LLM","optional":true}],"status":"live","first_seen_at":"2026-07-20T00:00:00Z","employer_posted_date":"2026-07-20","last_verified_at":"2026-11-03T01:59:41Z","board_verified":true,"closed_at":null,"days_open":106,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":105},"description":"Demand Generation Manager, TelmarHelixa\nUS, Eastern Time Zone preferred, Remote\nTelmarHelixa: Where AI Meets Audience Insight and Media Planning Intelligence\nAt TelmarHelixa, we don’t just analyze data-we unlock the potential behind it. We're the fusion of Telmar, a pioneer in global insights and media planning, and Helixa, a cutting-edge AI platform that turns billions of digital signals into real, actionable audience intelligence.\nWe empower brands, agencies, and media platforms globally to discover, understand, and reach the people who matter most-through an integrated platform that combines traditional research, psychographics, social behavior, and media strategy.\nWhy Work With Us?\nTech with Purpose: AI and next-gen data tools to uncover deep audience insights that fuels analysis, research and planning globally.\nGlobal Impact:Influence marketing and media decisions for world-renowned brands and media agencies.\nSmart, Driven Team: Work alongside thinkers, builders, and data storytellers who are redefining what data intelligence looks like.\nFast-Paced Innovation: We're agile, future-focused, and constantly evolving-just like the audiences we analyze.\nThe Role\nWe’re looking for a data-driven marketer with an AI-forward skillset who's energized by ownership and focused on outcomes over vanity metrics.\nExecuting on a strategy set by our fractional CMO, you’ll bring the campaigns to life, run the channels, and own the data on what to scale and what to refine. You’ll partner closely with our Global Product Marketing Manager to make sure the right message reaches the right audience through the right channel. You'll also work closely with sales leadership, staying aligned on pipeline priorities and making sure your leads translate into real opportunities.\nWhat You'll Do\nGenerate qualified leads and pipeline for the US/UK sales team through a demand generation program anchored on paid search, email marketing and ABM, with paid social, events and other channels tested and scaled when they produce.\nRun marketing campaigns across four key verticals: media agencies, creative agencies, media owners and brands, working closely with Product Marketing to ensure every ad, email or landing page conveys the right message to the right audience, and with our in-house designer to ensure they look sharp and perform.\nOwn marketing technology and attribution inside a Salesforce and HubSpot stack. You’ll track spend and campaigns, keeping attribution intact across systems and reporting results against targets so we know where to spend next.\nUse AI to move faster across campaign experimentation, content production and copy iteration. We'd love for you to be leading here rather than following.\nWork with contractors as needed to keep every campaign performing, and know when to bring work in-house.\nWhat Success Looks Like (first 6 months)\nFirst 6-12 months: A repeatable demand gen motion producing predictable, sales-accepted pipeline primarily for the US and UK teams (other markets as needed).\nFirst 3-6 months: Paid search scaled against proven ROAS, with a clear read on which secondary channels earn more budget\nFirst 3 months: Email marketing campaigns converting qualified leads already in our database into mature opportunities\nWhat You Bring (Required)\n3-5+ years in a B2B marketing role. Advertising, media or martech industry experience strongly preferred.\nHands-on depth with HubSpot marketing automation across its product suite. Not just \"familiar with\" - you've built workflows, lead scoring, attribution reporting.\nWorking command of Salesforce, including how it syncs with HubSpot.\nDemonstrable paid search experience; track record of managing spend to ROAS (working with contractors to execute campaigns is fine, but we would like someone who knows how to manage paid spend and allocate resources).\nFluency using AI tools to increase output and quality, and the ability to show us how.\nSharp instincts for what converts, and the discipline to move on from what doesn't.\nWho You Are:\nOpen + collaborative.You like learning new things, you welcome perspectives from across the team, and you treat experimentation as the job, not a risk. \nShort and long game.You identify and deliver quick wins that prove value now, and build the durable systems that compound later.\nYou know what “good” looks like. You can tell the difference between ready-to-ship and not-quite-there-yet, and you hold the bar.\nA problem-solver at heart.You see a tangled process or an underperforming channel as a puzzle worth taking apart. You're happiest when you've found the fix others walked past.\nNot cocky, but confident.You actively seek input and build alignment before you move, but you can run the meeting, make the call and stand behind it. You're comfortable presenting results and KPIs to any audience, and you proactively engage stakeholders rather than waiting to be asked.\nPassionate about the ad industry. Our products help agencies, media companies and brands tap into culturally relevant trends and moments, then plan and launch high-impact campaigns. The ideal candidate nerds out on this world: you follow industry news and trends because you want to, and you bring that fluency into how you market to people who live in it.\nNice to Have\nSEO experience, plus a feel for LLM and AI-search visibility.\nFamiliarity with agentic AI workflows, using AI agents to automate multi-step marketing work rather than running one-off prompts","description_format":"text","description_chars":5461,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Media & Entertainment","Sales & Marketing","Advertising"],"lifecycle":[{"event":"open","at":"2026-09-06T14:53:05Z"}],"visa":[],"liveness":{"score":9,"band":"cold","label":"Long shot","p_open":1,"p_active":0.324,"p_room":0.28,"age_days":105,"expected_fill_days":25,"reasons":["conf:1","win:tail","crowd:"],"computed_at":"2026-11-02T06:13:15Z"},"pay":null,"html_url":"https://alion.io/job/telmarhelixa-demand-generation-manager","json_url":"https://alion.io/job/telmarhelixa-demand-generation-manager.json","meta":{"generated_at":"2026-11-03T04:03:44Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5604,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-04T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":41950},"rest":"https://alion.io/mcp/rest/get_company?id=41950"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftelmarhelixa-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftelmarhelixa-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftelmarhelixa-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/telmarhelixa-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftelmarhelixa-demand-generation-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":476523}},{"tool":"search_jobs","arguments":{"company":"telmarhelixa.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":476523},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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