{"id":3297487,"url":"https://alion.io/job/telstra-group-content-strategy-senior-specialist","title":"Content Strategy Senior Specialist","company":{"id":188,"name":"Telstra Group","domain":"telstra.com.au","url":"https://alion.io/company/telstra","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":17,"ghost_share":0,"stale_share":0.118,"repost_share":0.059,"time_to_fill_p50_days":20,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":73000,"max_usd":133000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":17},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-26T22:17:36Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-31T18:23:35Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Employment Type\nPermanentClosing Date\n9 Nov 2026 11:59pmJob Title\nContent Strategy Senior SpecialistJob Summary\nAs a Content Strategy Senior Specialist, you are passionate about activating content experiencesthat connect with customers and deliver measurable impact. You thrive in a fast paced\nenvironment and work closely with stakeholders across the business to bring content strategies\nto life.\nYou ensure content is strategically structured, orchestrated and optimised across journeys,\nchannels and platforms. You combine content marketing expertise with commercial insights and\nsystems thinking, to enable measurable growth outcomes.\nYou shape how content is delivered , designing frameworks, activation plans, performance models\nand governance structures that enable consistent, scalable and AI -enabled content experiences\nat scale. You position content as a strategic growth engine across digital ecosystems, ensuring\ntechnical feasibility and world-class customer experience.\nJob Description\nAbout the role\nAs a Content Strategy Senior Specialist, you are passionate about activating content experiences that connect with customers and deliver measurable impact. You thrive in a fast-paced environment and work closely with stakeholders across the business to bring content strategies to life.\nYou ensure content is strategically structured, orchestrated and optimised across journeys, channels and platforms. You combine content marketing expertise with commercial insights and systems thinking, to enable measurable growth outcomes.\nYou shape how content is delivered, designing frameworks, activation plans, performance models and governance structures that enable consistent, scalable and AI-enabled content experiences at scale. You position content as a strategic growth engine across digital ecosystems, ensuring technical feasibility and world-class customer experience.\nYour key responsibilities include:\nDigital channel planning - expertise tailoring content activation strategies across web, app, push, email, social and other future channels\nContent strategy and experience design execution - translate business priorities into clear strategies and performance frameworks, overseeing content production to drive relevance, impact and growth whilst meeting future content demand\nFuture-focused content orchestration - contribute to information architecture, taxonomy and structured content approach, in partnership with the team, enabling scalable content orchestration\nCross-functional collaboration - act as a strategic partner, working closely with complex, diverse stakeholders to create cohesive content strategies\nCapability uplift and influence - comfortable with ambiguity and change, you will drive the value of content strategy across a diverse team and oversee end-to-end delivery, from strategy to activation\nContent syndication - define, control and govern content syndication models across content environments\nAI-enabled workflows - embed AI-assisted workflows into briefing, drafting, optimisation and reporting processes\nContent performance and discovery - own the benchmarks for content performance, in partnership with cross-functional team, drive KPIs, analyse performance data and forecast trends to guide strategic decisions and commercial results\nFuture-focused growth - stay ahead of content strategy trends and performance, driving team standards, ensuring future success and contributing to content transformation initiatives\nContent systems and scalability - contribute to scalable content systems to enable long-term growth, speed-to-market and scale\nExperimentation and personalisation - drive strategic content personalisation and experimentation framework, satisfying customer expectations and performance requirements\nContinuous improvement, feedback and optimisation - proactively gather feedback and analysis to identify inefficiencies and drive constant improvement opportunities in content workflows\nCompliance and governance - ensure responsible content compliance, AI-governance ethical standards within Telstra enterprise frameworks\nData-driven decision making - drive reporting needs and be comfortable interpreting multiple sets of data, alongside Content Analyst, to gather tangible, measurable, strategic insights that form future strategies\nWhat You’ll Bring\nMandatory skills & experience\nProven experience delivering content strategy and channel planning\nStrong capability in content performance measurement against KPIs\nSEO expertise\nHands-on experience with content systems / CMS\nExperience in content marketing and personalisation\nAbility to demonstrate how content strategy drives outcomes\nOpenness and comfort working with AI-enabled content approaches\nStrong stakeholder management skills in complex environments\nPreferred skills & experience\nExperience working in a large-scale or complex organisation\nExposure to AI search and emerging search behaviours\nExperience with content syndication\nWorkshop facilitation experience\nHands-on experience with Workfront and/or Adobe AEM\nIf you enjoy collaborating with different people and delivering amazing experiences for the customer, we want to hear from you!","description_format":"text","description_chars":5175,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Content Creation","Mobile Networks","Broadband","Telecom Infrastructure"],"lifecycle":[{"event":"open","at":"2026-10-26T22:17:36Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":4,"expected_fill_days":20,"reasons":["conf:1","velocity","win:early","comp:brand"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/telstra-group-content-strategy-senior-specialist","json_url":"https://alion.io/job/telstra-group-content-strategy-senior-specialist.json","meta":{"generated_at":"2026-10-31T21:06:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":33203,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":188},"rest":"https://alion.io/mcp/rest/get_company?id=188"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftelstra-group-content-strategy-senior-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftelstra-group-content-strategy-senior-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftelstra-group-content-strategy-senior-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/telstra-group-content-strategy-senior-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftelstra-group-content-strategy-senior-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3297487}},{"tool":"search_jobs","arguments":{"company":"telstra.com.au","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3297487},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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