{"id":597143,"url":"https://alion.io/job/tesco-marketing-proposition-lead","title":"Marketing & Proposition Lead","company":{"id":1059,"name":"Tesco","domain":"tesco.com","url":"https://alion.io/company/tesco","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Avature","truth_index":{"grade":"A","score":100,"open_postings":21,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":8,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":null,"max":90000,"currency":"GBP","period":"year","gross":null,"usd_annual":121965},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-10T16:13:02Z","employer_posted_date":"2026-09-10","last_verified_at":"2026-10-21T09:21:11Z","board_verified":true,"closed_at":null,"days_open":40,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":40},"description":"About the role\nServing our customers, communities, and planet a little better every day.\n Salary - up to £90,000 (DOE) + annual bonus & benefits\nWork Level - 2\nLocation - We have office locations in the following areas Edinburgh, Reigate, Welwyn Garden City. Permanent\nOffice Attendance - Our hybrid working model gives you the best of both worlds - flexibility to work from home and valuable face-to-face time with colleagues. This role typically requires 2 days per week onsite.\nClosing Date - Applications close on 24th September at 5pm\nWhy this role?\nThis is an exciting opportunity to lead on growth initiatives within our Partnerships portfolio (focusing on Gift Cards and Travel Money), through a combination of customer led marketing, personalisation and team leadership.\nAs Marketing & Proposition Lead (known internally as Marketing Lead), you’ll be responsible for leading a team who manage end-to-end marketing activity, with a focus on driving customer engagement, commercial performance and long-term business growth, as well as shaping the delivery of business priorities which enable personalisation.\nWhat you’ll be doing\nLead performance driven marketing planning and delivery across paid, owned and CRM channels, optimising customer acquisition/retention and revenue growth.\nWork with Commercial and Product teams to prioritise marketing opportunities, unlock incremental growth and deliver against trading objectives.\nOwn and report on marketing performance, using data, testing and optimisation to improve conversion, efficiency and return on marketing investment.\nLead and develop a high-performing team, creating a culture of collaboration, innovation and accountability.\nDriving forward fundamental personalisation capabilities within IMS, to improve audience targeting and enable seamless customers journeys in future.\nDeveloping a process for integrating Gift Card products into Tesco’s Adobe platform in order to unlock personalisation and targeting opportunities.\nIdentify and deliver tactical personalisation opportunities across CRM, retargeting, paid media and onsite channels.\nWhat we’re looking for (minimum criteria)\nExperience leading performance marketing, customer growth or acquisition strategies that deliver measurable commercial outcomes.\nStrong track record of using channel performance data and insight to optimise investment and drive growth.\nExperience developing and delivering integrated campaigns across paid, owned and CRM channels.\nAbility to measure channel contribution, identify opportunities and make recommendations to improve efficiency and ROI.\nStrong stakeholder management and influencing skills across Commercial, Product, Data and Marketing teams.\nExperience leading, coaching and developing high performing teams.\nAnd if you have any of these, even better\nExperience in retail, financial services or partnership-led businesses.\nExperience in personalisation, CRM or customer growth programmes.\nKnowledge of customer data platforms, audience targeting and marketing technology.\nExperience working with loyalty, Clubcard or data-driven customer engagement strategies.\nWe welcome applications from everyone. If you’re excited about this role but your experience doesn’t align perfectly with every requirement, we’d still love to hear from you.\nWhat’s in it for you\nA generous pension, with up to 7.5% employer contribution, depending on what you put in.\nPrivate Medical Insurance (WL2+) and virtual GP Service for you and your family.\nPerformance related annual bonus.\n7.2 weeks holiday, with the opportunity to buy more.\nColleague Clubcard discount (10-15% + second card to share with someone else).\nEnhanced parental leave.\nOpportunities to Save and Buy as you earn.\nA place to get on - take advantage of our ongoing learning opportunities to help you achieve the job and career you want.\nInterviews\nAs a Disability Confident Employer (Level 2), we’re committed to creating an accessible and supportive environment for all. We offer reasonable adjustments throughout the recruitment process, including interviews, to ensure every candidate has a fair opportunity to succeed.\nWe also know the importance of balancing work with life’s other commitments. Please talk to us at interview about the flexibility you need, as we’re committed to exploring part time and flexible working opportunities, at every level of the organisation.\nInterviews are expected to be held shortly after closing date.\nWhy Tesco Insurance and Money Services?\nSeeing your impact all around you: there's no better feeling.\nLucky for us, we get to feel it all the time. Because whatever our role, we're helping our colleagues and serving our customers, communities and planet a little better every day.\nWe deal in the personal - from pet insurance for your best friend, and home insurance for peace of mind, to motor insurance for your dream car or travel money for that trip you’ve worked hard for.\nEverything we do is about making things better. Not just for others, but for you too. It's why you'll get bags of choice and plenty of development. It's why you'll always be heard and find balance that works for you. It's why you'll feel totally at home in a place where everyone's welcome.\nSo, if you want a career where you can do good and feel good, you've found it.\nLet's make everyday a little better.\nOur story\nMaking Insurance and Money Services more rewarding and offering great value and choice - because we know little wins can make a big difference.\nWe began life in 1997 and now help more than 2 million customers protect what matters to them.\nWe want to deliver a helpful service in everything we do and to make life easier for our customers. Our policies are really easy to manage online for our customers, but we know that being able to speak to our customer service staff when you need to is really important. This is why our customer service centers are open seven days a week.\nDelivering great customer service means having great people behind the scenes - people who understand our customers and are driven by doing the right thing for them. We offer colleagues a place where they can feel totally at home in a place where everyone's welcome, where they can be part of a great team focused on making a real difference for our customers.\nHow to apply\nWe value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger to achieve our goals.\nOur colleagues are working hybrid, taking time to meet with colleagues in our offices for moments that matter, such as team catch ups, planning meetings and more. If you’re interested in finding out more about what a career at Tesco Insurance and Money Services looks like, click apply to find out more!","description_format":"text","description_chars":6734,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule","Health insurance","Hybrid work","Parental leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Online Groceries"],"lifecycle":[{"event":"open","at":"2026-09-10T16:13:02Z"},{"event":"close","at":"2026-09-14T14:50:56Z"},{"event":"restore","at":"2026-09-14T19:32:43Z"}],"visa":[],"liveness":{"score":11,"band":"cold","label":"Long shot","p_open":1,"p_active":0.391,"p_room":0.28,"age_days":40,"expected_fill_days":8,"reasons":["conf:1","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-21T05:46:15Z"},"pay":{"stated_usd_annual":121965,"is_top_pay":false},"html_url":"https://alion.io/job/tesco-marketing-proposition-lead","json_url":"https://alion.io/job/tesco-marketing-proposition-lead.json","meta":{"generated_at":"2026-10-21T14:05:34Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20063,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1059},"rest":"https://alion.io/mcp/rest/get_company?id=1059"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftesco-marketing-proposition-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftesco-marketing-proposition-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftesco-marketing-proposition-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/tesco-marketing-proposition-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftesco-marketing-proposition-lead"}]}