{"id":791623,"url":"https://alion.io/job/texadasoftware-demand-gen-abm-manager","title":"Demand Gen & ABM Manager","company":{"id":694367,"name":"Texada Software","domain":"texadasoftware.com","url":"https://alion.io/company/texadasoftware","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Breezy","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["CA"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":48000,"max_usd":98000,"period":"year","method":"role_country_seniority_unknown","sample_n":535},"experience_years_min":null,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"n8n","optional":true},{"name":"Zapier","optional":true}],"status":"live","first_seen_at":"2026-09-08T17:33:49Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-15T19:26:26Z","board_verified":true,"closed_at":null,"days_open":37,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":37},"description":"About Texada\nTexada powers the world of equipment. Our purpose-built platform is the growth engine for heavy equipment dealerships and rental businesses, connecting sales, service, and rental on a single cloud-native, API-first system. With Industrial CRM, Equipment-Aware Service Management, and Intelligent Rental Management - now extended with mobile and AI applications - Texada gives equipment businesses the tools to work faster, smarter, and grow with confidence. Learn more at www.TexadaSoftware.com.\n\nThe Role\nTexada is seeking our next Demand Gen & ABM Manager. This is a hands-on, high-ownership generalist role: you own the new-logo demand number and the full channel mix behind it, you decide how the budget is allocated within your scope, and you're accountable for what it returns, with your performance visible at the executive level from your first quarter..\nAlongside running the engine, you will build something most demand gen leaders never get to: an AI-enabled, signal-led demand engine designed from first principles. This includes connecting our demand gen stack to AI-assisted workflows, standing up external signal capture, and identifying where automation creates real leverage with an internal AI team as a resource.\n\nWork location and travel\nRemote/hybrid, with minimal travel outside of occasional team or industry events.\nCandidates should be authorized to work in Canada without restriction or sponsorship.\nWhat You'll Own\nRun the Engine:\nOwn the demand engine and day-to-day execution of integrated marketing campaigns across Google Ads, LinkedIn, paid media placement, and paid social.\nDesign and run lead magnets and nurture programs building segmentation, sequencing, and re-engagement paths for leads that aren't sales-ready yet.\nPartner closely with sales so engagement signal and nurture translate into coordinated, well-timed outreach. Own signal-to-meeting conversion as a shared metric.\nOwn pipeline and spend reporting, improving CPA and bringing demand performance into department strategy, including where AI-assisted tooling will create the most leverage.\nBuild What’s Next:\nEstablish Texada's first signal program from the ground up: what external signal is worth capturing, how it reaches the systems that use it, and how it prioritizes outreach to high-value accounts.\nConnect the demand gen stack to AI-assisted workflows. Scope the use cases and drive the build with technical support from our internal AI/automation team.\nBring AI into the day-to-day, putting it to work in campaign production, audience analysis, and reporting - and making the case for where we invest from there.\nWhat We're Looking For\n4+ years in demand generation, paid media, or ABM at a B2B SaaS company, with a track record of disciplined, efficient budget management.\nGenuine curiosity about AI and a demonstrated habit of experimenting with new tools and workflows. \nFluency in HubSpot or a comparable CRM/marketing automation platform, including lead scoring and routing.\nA track record of partnering closely with sales development teams on lead handoff and sequencing.\nComfort as a hands-on generalist across paid, ABM, and signal programs. \nNice to Have:\nExperience with ABM or signal-based programs, and familiarity with intent/enrichment tooling such as 6sense.\nHands-on experience with workflow automation tooling (n8n, Zapier, Make) or scoping API integrations with a technical team.\nExperience applying AI to campaign work: content production, audience analysis, or reporting.\nWhat you can expect from us\nA leader who has built this function before and will help you build it here\nDecision speed. You won't wait three months for approval to test something\nDirect access to the executive team, and a seat where marketing strategy is set\nHow to grab our attention\nTell us about an AI tool or workflow change that meaningfully improved how you work, and what you would go looking for next\nShow us a demand gen program where you got disproportionate results from your budget, what you prioritized and why\nWalk us through how you've partnered with an SDR team on signal handoff, and what made it work\nCompetencies for Success\nAI curiosity - actively looks for where AI can extend impact, and does the groundwork to get there.\nBuilder's mindset - creates process and tooling where none exists yet, rather than optimizing within an established system.\nResourcefulness - gets outsized results relative to budget and headcount.\nChannel craft - hands-on skill across paid, ABM, and signal programs.\nData-driven decision-making - reads performance signals and reallocates budget and effort accordingly rather than running on instinct.\n\nOur Core Values\nPurposeful, Passionate, and Proud - Making a difference for our industry, our customers, and each other.\nInnovators & Learners - We try new things. As long as we're learning, we're succeeding.\nDriven to Improve, Not to Be Perfect - \"Most Improved\" is our favorite award.\nDelivering our Long-term Vision Today - A long-term vision, brought to life now.\n PowerfulTogether - Different people, different cultures, stronger together.\nTexada is committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace in hiring and growth opportunities.\nWe are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. Texada fosters an inclusive and accessible environment. If you need assistance or accommodation during the recruitment process, you may contact us during the interview process and we will work with you to support your request.\nCompensation: $75,600 - $91,700 CAD base + 10% annual bonus","description_format":"text","description_chars":5906,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Field Service Management Software"],"lifecycle":[{"event":"open","at":"2026-09-12T03:41:45Z"}],"visa":[],"liveness":{"score":46,"band":"ok","label":"Likely open","p_open":1,"p_active":0.616,"p_room":0.75,"age_days":36,"expected_fill_days":39,"reasons":["conf:2","win:late"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/texadasoftware-demand-gen-abm-manager","json_url":"https://alion.io/job/texadasoftware-demand-gen-abm-manager.json","meta":{"generated_at":"2026-10-15T22:20:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":33885,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":694367},"rest":"https://alion.io/mcp/rest/get_company?id=694367"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftexadasoftware-demand-gen-abm-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftexadasoftware-demand-gen-abm-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftexadasoftware-demand-gen-abm-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/texadasoftware-demand-gen-abm-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftexadasoftware-demand-gen-abm-manager"}]}